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Adara

Palo Alto, California, USA · Founded 2009

350 employees · Not Publicly Traded

Sourced & current · updated May 11, 20260 of 3 facts verifiedWebsite

Adara is a global travel data platform that transforms loyalty program data into actionable insights for brands. It leverages billions of data points from travel and hospitality companies to help marketers understand, reach, and engage high-value customers.

Where they sit

Stack tier: Infrastructure & Data (B)

Attribution & AnalyticsCustomer Data PlatformData Management Platform

Specialist

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of May 11, 2026. Not a static screenshot.