Sojern
Sojern helps travel brands reach in-market travelers with precision using real-time intent data, driving direct bookings and measurable ROI across digital channels.
Last updated May 23, 2026 by ATDb automated enrichment · Connections updated May 25, 2026
- Industry
- Travel AdTech / Vertical DSP
- Business Model
- SaaS / Managed Service
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $120M+
- Revenue Range
- $100M–$200M
- API Available
- Yes
Leading vertical-specific digital marketing platform for the global travel industry, competing with both general-purpose DSPs and travel-focused marketing tools
Sojern is a leading digital marketing platform purpose-built for the travel industry, founded in 2007 and headquartered in San Francisco, California. The company leverages billions of traveler intent signals — including flight searches, hotel lookups, and booking behaviors — to help travel brands reach in-market travelers at the right moment across display, social, video, and connected TV channels. Its platform serves hotels, airlines, cruise lines, destinations, attractions, and car rental companies seeking to drive direct bookings and maximize marketing ROI. Sojern's core technology combines a proprietary traveler data graph with programmatic advertising capabilities, enabling highly targeted campaigns that go beyond traditional demographic targeting. The platform offers solutions spanning demand-side advertising, metasearch management, website personalization, and guest experience tools, making it a comprehensive marketing stack for travel brands of all sizes. The company has processed data from hundreds of millions of traveler profiles and works with thousands of travel marketers globally. In the AdTech ecosystem, Sojern occupies a distinctive niche as a vertical-specific demand-side platform (DSP) and data platform focused exclusively on travel. This specialization gives it a competitive edge over general-purpose DSPs when it comes to travel audience quality and campaign performance. The company has raised significant venture funding and expanded its product suite through acquisitions, including the purchase of VenueLytics to strengthen its hotel guest engagement capabilities. Sojern is widely regarded as one of the top travel marketing technology providers globally.
Travel Marketing Platform
Core programmatic advertising platform leveraging traveler intent data for targeted campaigns across display, social, video, and CTV
Hotel Marketing Suite
End-to-end marketing solution for hotels including metasearch management, direct booking campaigns, and audience targeting
Destination Marketing
Tools for destination marketing organizations (DMOs) to attract visitors using traveler intent signals and multi-channel campaigns
Traveler Insights
Analytics and audience intelligence tools providing visibility into traveler behavior and campaign performance
Guest Experience Platform
Hotel guest engagement and CRM tools (enhanced via VenueLytics acquisition) for pre-arrival, on-property, and post-stay communication
Metasearch Management
Bid management and optimization tools for hotel metasearch channels including Google Hotel Ads, Tripadvisor, and Trivago
Website Personalization
Dynamic website personalization for travel brands to convert visitors into bookers based on intent signals