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Sojern

Sojern

Sojern enables travel marketers to reach high-intent travelers through data-driven, multichannel advertising campaigns that leverage proprietary travel intent signals to drive direct bookings and maximize ROI.

sojern.comSan Francisco, California, United StatesFounded 2007

Last updated May 11, 2026

Industry
Travel Marketing Technology
Business Model
SaaS
Target Market
Mid-Market and Enterprise
Employee Count
501-1000
Funding
$120M
Revenue Range
$100M-$250M
API Available
Yes
Market Position

Leading travel-focused digital marketing platform with specialized expertise in hospitality and tourism advertising

Overview

Sojern is a leading digital marketing and advertising technology platform specializing in the travel and hospitality industry. Founded in 2007, the company leverages travel intent data and machine learning to help hotels, destinations, airlines, and other travel businesses reach travelers at every stage of their journey. Sojern's platform processes billions of travel intent signals to deliver targeted advertising campaigns across multiple channels including display, video, social media, and search. The company has established itself as a significant player in the travel marketing technology space, serving over 10,000 travel marketers globally. Sojern's multichannel marketing solutions combine proprietary travel data with advanced targeting capabilities to drive direct bookings and increase brand awareness for travel businesses. The platform's focus on travel-specific data and its extensive partnerships with major travel sites and booking platforms give it a unique position in the intersection of AdTech and travel technology.

Products & Features

Traveler Platform

Multichannel marketing platform that uses travel intent data to target travelers across display, video, social, and search channels

Hotel Marketing Solutions

Specialized marketing tools for hotels to drive direct bookings and reduce OTA dependency

Destination Marketing

Solutions for DMOs and tourism boards to attract visitors and measure campaign impact

Airline Marketing

Targeted advertising solutions for airlines to reach travelers based on flight search and booking behavior

Metasearch Advertising

Management and optimization of hotel campaigns on metasearch platforms like Google Hotel Ads and TripAdvisor

Key Features
Travel intent data from billions of monthly signalsMultichannel campaign managementReal-time bidding and optimizationAttribution and conversion trackingAudience segmentation based on travel behaviorCross-device targetingDynamic creative optimizationPerformance analytics and reporting
Use Cases
Hotels driving direct bookings to reduce OTA commissionsDestination marketing organizations promoting tourismAirlines targeting travelers based on flight search behaviorHotel chains increasing brand awareness in new marketsResorts reaching high-value leisure travelersTourism boards measuring visitor acquisition campaignsTravel brands retargeting website visitors across channels
Customer Segments
Hotels and resortsHotel chains and brandsDestination marketing organizations (DMOs)Tourism boardsAirlinesCruise linesCar rental companiesTravel agenciesVacation rental companies

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