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Sojern

Sojern

Travel AdTechsojern.com

Sojern is a travel marketing company purpose-built to help marketers navigate the complexities of the travel buying cycle, utilizing programmatic advertising and machine learning to help travel businesses identify and target potential customers across digital media channels.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
2007
HQ
San Francisco, California, United States
Connections
17

AI-drafted from public sources9 sources cited

At a glance

Employees
201-500
Funding
$120M+
Revenue
$50M-$150M
10integrations7competitors
Attribution & AnalyticsDemand Side Platform (DSP)Customer AcquisitionVertical Marketing Platform

About

Leading vertical-specific travel marketing platform and DSP, serving thousands of travel brands globally with proprietary traveler intent data

Sojern is a travel marketing company purpose-built to help marketers navigate the complexities of the travel buying cycle, utilizing programmatic advertising and machine learning to help travel businesses identify and target potential customers across digital media channels. Its platform delivers traveler insight, intelligent audiences, multichannel activation and optimization, and a connected guest experience in a single integrated solution. More than 10,000 travel marketers rely on the platform annually to find, attract, convert, and engage travelers. Founded in 2007 and acquired by RateGain in 2025, Sojern is headquartered in San Francisco, California, with teams across the Americas, Europe, the Middle East and Africa, and Asia Pacific. Source 1: sojern.com — About Sojern - Leading Travel Marketing Platform Source 2: wikipedia.org — Sojern Source 3: campaignme.com — Sojern

Business model

SaaS + Managed Services

Target market

Mid-Market and Enterprise

What they offer

  • Travel Marketing Platform

    An integrated platform for running multi-channel programmatic advertising campaigns targeted at in-market travelers across display, social, video, and CTV.

  • Hotel Marketing Solutions

    Targeted advertising and direct booking optimization tools specifically designed for independent hotels and hotel chains.

  • Destination Marketing Solutions

    Tools for destination marketing organizations (DMOs) to attract visitors through data-driven digital campaigns.

  • Airline & OTA Marketing

    Programmatic advertising solutions tailored for airlines and online travel agencies to reach travelers during the research and booking phase.

  • Sojern Traveler Ecosystem

    A proprietary data network built from billions of real-time travel intent signals used to power audience targeting and campaign optimization.

  • Multi-Channel Campaign Management

    Unified campaign management across display, social media, connected TV, video, and metasearch channels.

  • Travel Attribution & Analytics

    Travel-specific measurement and attribution tools to track campaign performance and tie ad spend to actual bookings.

Key features

Real-time traveler intent data from billions of travel signalsProgrammatic advertising across display, social, video, and CTVAI-powered audience targeting and bid optimizationDirect booking optimization for hotelsTravel-specific attribution and ROI measurementMulti-channel campaign managementIntegration with property management systems (PMS)Destination marketing organization (DMO) toolsLookalike audience modeling for travel segmentsDynamic creative optimization for travel ads

Use cases

Hotel direct booking campaigns to reduce OTA dependencyAirline seat fill and route promotion advertisingDestination awareness and visitor attraction campaignsVacation rental and alternative accommodation marketingAttraction and activity promotion to in-destination travelersCar rental and ground transportation advertisingRetargeting abandoned travel searches and bookingsProspecting new traveler audiences for travel brands

Customer segments

Independent hotels and boutique propertiesHotel chains and hospitality groupsAirlines and aviation companiesOnline travel agencies (OTAs)Destination marketing organizations (DMOs)Vacation rental platformsAttractions and theme parksCar rental companiesCruise lines

Tech & specs

Technology stack

Programmatic DSP infrastructureMachine learning and AI optimizationReal-time bidding (RTB)Data management platform (DMP)Cloud-based SaaS architectureAPI integrationsConnected TV (CTV) ad servingDynamic creative optimization (DCO)

Security & compliance

GDPRCCPAIAB standards compliance

Deployment

Cloud

API

Yes

Explore further

3 views
On the AtlasDemand-Side PlatformsOn the Mapby country + regionOn the GraphNetwork around Sojern