Sojern
A · Ecosystem ServicesSojern enables travel marketers to reach high-intent travelers through data-driven, multichannel advertising campaigns that leverage proprietary travel intent signals to drive direct bookings and maximize ROI.
Last updated Feb 8, 2026
- Industry
- Travel Marketing Technology
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $120M
- Revenue Range
- $100M-$250M
- API Available
- Yes
Market Position
Leading travel-focused digital marketing platform with specialized expertise in hospitality and tourism advertising
Overview
Sojern is a leading digital marketing and advertising technology platform specializing in the travel and hospitality industry. Founded in 2007, the company leverages travel intent data and machine learning to help hotels, destinations, airlines, and other travel businesses reach travelers at every stage of their journey. Sojern's platform processes billions of travel intent signals to deliver targeted advertising campaigns across multiple channels including display, video, social media, and search. The company has established itself as a significant player in the travel marketing technology space, serving over 10,000 travel marketers globally. Sojern's multichannel marketing solutions combine proprietary travel data with advanced targeting capabilities to drive direct bookings and increase brand awareness for travel businesses. The platform's focus on travel-specific data and its extensive partnerships with major travel sites and booking platforms give it a unique position in the intersection of AdTech and travel technology.
Products & Features
Traveler Platform
Multichannel marketing platform that uses travel intent data to target travelers across display, video, social, and search channels
Hotel Marketing Solutions
Specialized marketing tools for hotels to drive direct bookings and reduce OTA dependency
Destination Marketing
Solutions for DMOs and tourism boards to attract visitors and measure campaign impact
Airline Marketing
Targeted advertising solutions for airlines to reach travelers based on flight search and booking behavior
Metasearch Advertising
Management and optimization of hotel campaigns on metasearch platforms like Google Hotel Ads and TripAdvisor
Key Features
Travel intent data from billions of monthly signalsMultichannel campaign managementReal-time bidding and optimizationAttribution and conversion trackingAudience segmentation based on travel behaviorCross-device targetingDynamic creative optimizationPerformance analytics and reporting
Use Cases
Hotels driving direct bookings to reduce OTA commissionsDestination marketing organizations promoting tourismAirlines targeting travelers based on flight search behaviorHotel chains increasing brand awareness in new marketsResorts reaching high-value leisure travelersTourism boards measuring visitor acquisition campaignsTravel brands retargeting website visitors across channels
Customer Segments
Hotels and resortsHotel chains and brandsDestination marketing organizations (DMOs)Tourism boardsAirlinesCruise linesCar rental companiesTravel agenciesVacation rental companies