Trivago helps travelers find their ideal hotel at the best price by comparing rates from hundreds of booking sites, while providing hotels and OTAs with qualified traffic through performance-based advertising.
Last updated Feb 21, 2026 by AI Enrichment
Leading global hotel metasearch platform with significant market share in Europe and growing presence in Americas and Asia-Pacific
Trivago is a leading hotel metasearch platform that enables travelers to compare hotel prices from hundreds of booking sites worldwide. Founded in Düsseldorf, Germany, the company operates in over 190 countries and 55 languages, processing billions of searches annually. The platform generates revenue primarily through a cost-per-click (CPC) advertising model, where hotels and online travel agencies (OTAs) pay when users click through to their booking sites. As a subsidiary of Expedia Group since 2013, Trivago occupies a significant position in the travel advertising technology ecosystem. The company went public on NASDAQ in 2016 but was taken private again by Expedia in 2022. Trivago's business model bridges the gap between travelers seeking the best hotel deals and accommodation providers looking to reach potential guests through performance-based advertising. Trivago's platform leverages sophisticated algorithms and machine learning to aggregate, compare, and display hotel pricing and availability data. The company has evolved beyond pure metasearch to include features like user reviews, hotel ratings, and personalized recommendations, making it a comprehensive hotel discovery and comparison tool in the competitive online travel advertising space.
Core metasearch engine comparing hotel prices across hundreds of booking sites
Self-service advertising platform for hotels and accommodation providers to manage campaigns
Direct connectivity solution allowing hotels to display rates directly on trivago
iOS and Android applications for hotel search and price comparison on mobile devices