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Brief
Trivago was acquired by Expedia (2013).

Trivago

Travel Metasearch

Trivago aggregates hotel prices from hundreds of booking sites into a single search experience, helping travelers find the best deals while providing advertisers a high-intent performance marketing channel.

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Last updated Jul 6, 2026 by ATDb automated enrichment

Founded
2005
HQ
Düsseldorf, North Rhine-Westphalia, Germany
Parent
Expedia
Connections
10

At a glance

Employees
1001-5000
Revenue
$400M–$600M
Stock
TRVG
8integrations1corporate family
Marketplace TechnologyPerformance Marketing

About

One of the world's largest hotel metasearch platforms, competing with Google Hotel Search, Kayak, and TripAdvisor in the travel price comparison space.

Trivago is a global hotel and accommodation search platform founded in 2005 and headquartered in Düsseldorf, Germany. The platform aggregates hotel prices and availability from hundreds of online travel agencies (OTAs), hotel chains, and booking sites, enabling travelers to compare options and find the best deals in one place. Trivago operates in over 190 countries and territories, offering searches across more than 5 million hotels and accommodations worldwide. The company went public on the NASDAQ in December 2016 under the ticker symbol TRVG. While Expedia Group was previously a major shareholder, Trivago operates as an independent publicly traded company.

Business model

Marketplace / Performance Advertising (CPC)

Target market

Travelers (B2C) and Online Travel Agencies / Hotels (B2B)

What they offer

  • Hotel Price Comparison

    Core metasearch engine aggregating hotel prices from hundreds of OTAs and hotel booking sites in real time.

  • trivago Business Studio

    A self-service platform for hoteliers to manage their property profiles, monitor rates, and optimize their visibility on trivago.

  • Rate Connect

    A tool enabling independent hotels to advertise their direct booking rates on trivago, reducing OTA dependency.

  • trivago Hotel Manager

    Free profile management tool for hoteliers to update property information, photos, and respond to reviews.

  • Mobile App

    iOS and Android apps providing hotel search and price comparison on the go.

Key features

Aggregation of prices from 400+ booking sitesReal-time price comparison across 5M+ propertiesCost-per-click (CPC) advertising model for travel advertisersPersonalized hotel recommendations via machine learningMulti-language and multi-currency support across 190+ countriesHotelier direct booking promotion via Rate ConnectUser reviews and ratings aggregation

Use cases

Travelers comparing hotel prices across multiple booking platformsOTAs and hotel chains acquiring high-intent travel customers via CPC advertisingIndependent hoteliers promoting direct booking rates to reduce OTA commission costsTravel marketers running performance-based campaigns targeting in-market travelers

Customer segments

Leisure travelersBusiness travelersOnline Travel Agencies (OTAs)Hotel chains and independent hoteliersTravel advertisers and performance marketers

Tech & specs

Technology stack

Machine learning and AI for price recommendationsBig data infrastructure for real-time price aggregationCloud computing (AWS)Mobile (iOS/Android native apps)Programmatic advertising technology

Security & compliance

GDPR

Deployment

Cloud

API

Limited

Corporate history
  1. 2005 · Founded
  2. 2013Acquired by Expedia
    Still operating as part of Expedia
Connection details
See integrations with Trivago (8)

Explore further

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