Expedia

Leading online travel agency with integrated advertising platform serving travel suppliers and brands

Expedia Group is one of the world's largest online travel companies, operating a portfolio of travel brands including Expedia.com, Hotels.com, Vrbo, Orbitz, Travelocity, and others. While primarily known as an online travel agency (OTA), Expedia has developed significant advertising technology capabilities through its Expedia Group Media Solutions division, which enables travel suppliers, destinations, and brands to reach travelers across its ecosystem of sites and apps. The company leverages its vast first-party travel data and audience reach to offer targeted advertising solutions to hotels, airlines, car rental companies, and other travel-related businesses. In the AdTech ecosystem, Expedia Group Media Solutions operates as a travel-focused advertising platform, offering display advertising, sponsored listings, email marketing, and programmatic advertising solutions. The platform provides advertisers with access to high-intent travel audiences across multiple touchpoints in the customer journey. With hundreds of millions of monthly visitors across its properties, Expedia has positioned itself as a significant player in travel marketing, competing with other OTAs and travel advertising platforms while also serving as a media network for brands seeking to reach travelers.