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ChatGPT

ChatGPT

Conversational AIProduct· part of OpenAIchatgpt.com

ChatGPT is a conversational AI platform developed by OpenAI that hosts the first major form of AI advertising inside a large language model, displaying sponsored placements matched to the topics users are actively exploring.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 6, 2026

In the news
Founded
2022
HQ
San Francisco, California, United States
Parent
OpenAI
Connections
139

AI-drafted from public sources2 sources cited

At a glance

Funding
$17.9B+
Revenue
$3B-$5B ARR (estimated 2024-2025)
7integrations4competitors1corporate family
Native AdvertisingAI-Powered Platform

About

Dominant conversational AI platform and emerging advertising surface; category creator and market leader in consumer-facing generative AI

ChatGPT is a conversational AI platform developed by OpenAI that hosts the first major form of AI advertising inside a large language model, displaying sponsored placements matched to the topics users are actively exploring. The platform launched with three distinct ad formats — Sponsored Recommendations, Companion Display Ads, and Native Content Cards — all of which appear after the model completes its response and prioritize relevance over interruptive visibility. Rather than building user profiles through cookies, pixels, and behavioral tracking as Meta and Google do, ChatGPT matches ads to user intent using real-time conversational context, serving relevant advertisements based purely on what a user is discussing without requiring additional personal data. At launch, ChatGPT advertising was priced at a $60 CPM with a $200,000 minimum campaign spend, placing it at approximately three times the cost of Meta/Facebook advertising and making it an enterprise-focused channel. Source 1: evertune.ai — How ChatGPT Ads Work: A Guide to AI Advertising ... - Evertune Source 2: digitalapplied.com — ChatGPT Ads for Marketers: Pricing, Targeting & Setup Guide

Business model

SaaS, Marketplace, Usage-based API, Advertising (emerging)

Target market

Consumer, Enterprise, SMB, Developers

What they offer

  • ChatGPT Free

    Free-tier conversational AI access with GPT-4o mini and limited GPT-4o usage for consumers

  • ChatGPT Plus

    Subscription tier ($20/month) offering priority access to GPT-4o, advanced voice, image generation, and web browsing

  • ChatGPT Team

    Collaborative workspace for small-to-mid-size teams with shared GPTs and admin controls

  • ChatGPT Enterprise

    Enterprise-grade deployment with SSO, advanced security, unlimited usage, and dedicated support

  • GPT Store

    Marketplace for custom GPT applications built by third-party developers and brands

  • ChatGPT API

    Programmatic access to GPT models enabling developers and businesses to build AI-powered products

  • ChatGPT Ads (Pilot)

    Emerging native advertising program within the ChatGPT interface, piloted with Criteo in 2025

  • Advanced Voice Mode

    Real-time voice conversation capability with emotional tone awareness and low latency

  • DALL-E Integration

    Built-in image generation powered by OpenAI's DALL-E 3 model

  • Code Interpreter / Advanced Data Analysis

    Sandboxed Python execution environment for data analysis, visualization, and file processing

Key features

Natural language conversational interface with multi-turn context retentionGPT-4o multimodal capabilities (text, image, audio, video input)Real-time web browsing and search integrationCustom GPT creation and GPT Store marketplaceAdvanced voice mode with real-time conversationCode execution and data analysis sandboxImage generation via DALL-E 3Enterprise SSO and data privacy controlsPlugin and tool-use ecosystemEmerging native advertising inventory (2025 pilot)

Use cases

Conversational advertising and sponsored AI responsesBrand-owned custom GPTs for customer engagementAI-powered content creation for marketing teamsCustomer support automationMarket research and consumer insight generationProgrammatic ad targeting via conversational intent signalsProduct discovery and recommendation in chat contextDeveloper platform for building AI-native ad productsEnterprise productivity and workflow automationSearch alternative driving new SEO/AEO strategies for brands

Customer segments

General consumers seeking AI assistanceEnterprise organizations for productivity and automationDevelopers and ISVs building AI-powered applicationsMarketing and advertising teamsEducational institutionsHealthcare and legal professionalsSmall and medium businessesAdvertisers and brands seeking emerging AI ad inventory

Tech & specs

Technology stack

GPT-4o and GPT-4 Turbo large language modelsDALL-E 3 image generationWhisper speech recognitionMicrosoft Azure cloud infrastructureReinforcement Learning from Human Feedback (RLHF)Retrieval-Augmented Generation (RAG)Python sandboxed execution environmentOpenAI API (REST)Vector embeddings and semantic searchCriteo ad technology (advertising pilot)

Security & compliance

SOC 2 Type IIGDPRCCPAHIPAA (Enterprise)COPPA considerationsEU AI Act compliance (in progress)

Deployment

Cloud

API

Yes

Corporate history
  1. 2022 · Founded
Connection details
See alternatives to ChatGPT See integrations with ChatGPT (7)

Explore further

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