Journalistic Content Declines In AI Citations

Journalism’s share of AI citations has declined by 5% to 22%, down from 27% in May, according to Muck Rack’s October study, What Is AI Reading?, Unite.AI reports. In contrast, third-party and brand content have risen. ChatGPT is a big driver of the decline. Meanwhile, owned media’s share increased from 13.7% to 15.2%, while government, encyclopedic. paid and advertorial content remained steady at 0.3%. Muck Rack cautions that the reduced journalism citation should not be construed as a measure of readership or trust.

Last updated Oct 28, 2026 by ATDb automated enrichment