Chatbot Conversations Are Capturing Consumer Intent Before Brands Even Know It

CANNES, France — For decades, that moment of a consumer intent decision lived inside a search query. Now it’s happening inside a conversation with an AI assistant. When a consumer asks ChatGPT whether a particular skincare product will work for their specific concerns, they’re revealing a bit more than a keyword ever could. This new […]

Last updated Aug 31, 2026 by ATDb automated enrichment