Provides travelers with extensive hotel selection and competitive pricing while offering hotel partners access to a global customer base through a commission-based marketplace model with integrated advertising opportunities.
Last updated Feb 21, 2026 by AI Enrichment
Top 3 global online travel agency with significant market share in hotel bookings
Hotels.com is a major online travel agency (OTA) that operates a global hotel booking platform, offering travelers access to hundreds of thousands of properties worldwide. Founded in 1991 and acquired by Expedia Group in 2003, Hotels.com has established itself as one of the world's leading accommodation booking services. The platform serves both leisure and business travelers with a comprehensive selection of hotels, resorts, apartments, and alternative accommodations. From an AdTech perspective, Hotels.com operates a significant digital advertising business as both an advertiser and advertising platform. The company invests heavily in performance marketing, search engine marketing (SEM), display advertising, and affiliate marketing to drive customer acquisition. Additionally, Hotels.com operates a media business that allows hotel partners to advertise and promote their properties within the platform through sponsored placements and enhanced listings, creating a marketplace advertising model similar to retail media networks. As part of Expedia Group, Hotels.com benefits from shared technology infrastructure and data capabilities, enabling sophisticated targeting, personalization, and measurement across its advertising operations. The company's loyalty program (Hotels.com Rewards) generates valuable first-party data that enhances its advertising effectiveness and customer retention strategies.
Consumer-facing website and mobile apps for searching and booking accommodations worldwide
Loyalty program offering free nights after collecting stamps from bookings
Advertising product allowing hotel partners to promote their properties in search results
Extranet platform for hotel partners to manage listings, rates, and advertising campaigns