Amadeus

Leading global distribution system and travel technology provider, one of the top three GDS platforms worldwide

Amadeus IT Group is a major global distribution system (GDS) and travel technology company that provides software solutions for the travel and tourism industry. While not primarily an AdTech company, Amadeus operates in the travel technology space, offering reservation systems, inventory management, and distribution platforms for airlines, hotels, car rental companies, and travel agencies worldwide. The company processes millions of travel transactions daily and serves as a critical infrastructure provider connecting travel suppliers with distributors and travelers. Amadeus has evolved beyond its GDS roots to offer a comprehensive suite of IT solutions including airline operations systems, hotel property management systems, and traveler experience platforms. The company holds a significant market position as one of the three major global distribution systems alongside Sabre and Travelport. With operations spanning over 190 countries, Amadeus plays a crucial role in the global travel ecosystem, though it should be noted that it is not traditionally classified as an advertising technology company but rather as a travel technology and distribution platform provider.