Boxever

Leading vertical-specific CDP for travel and hospitality industry before acquisition by Sitecore

Boxever was a customer data platform (CDP) and personalization engine specifically designed for the travel and hospitality industry. Founded in Dublin, Ireland, the company specialized in helping airlines, hotels, and travel companies unify customer data from multiple sources to create comprehensive customer profiles and deliver personalized experiences across digital channels. Boxever's platform enabled real-time decisioning and orchestration of customer interactions, allowing travel brands to optimize engagement throughout the customer journey. The company positioned itself as a vertical-specific CDP solution, differentiating from horizontal CDP providers by offering deep travel industry expertise and pre-built use cases tailored to airline and hospitality needs. In 2021, Boxever was acquired by Sitecore, a leading digital experience platform provider, and was integrated into Sitecore's CDP offering. The acquisition strengthened Sitecore's position in the travel vertical while providing Boxever's technology a broader platform for expansion across other industries.