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Brief
Boxever was acquired by Sitecore (Jan 2021)— see Sitecore for current status.— See the full lineage →
Boxever

Boxever

Customer Data Platformboxever.com

Boxever unified customer data and applied AI-driven decisioning to enable travel and hospitality brands to deliver real-time, personalized experiences that increased conversion and customer loyalty.

Last updated Jun 23, 2026 by ATDb automated enrichment

Founded
2011
HQ
Dublin, Leinster, Ireland
Parent
Sitecore
Connections
15

At a glance

Employees
51-200
Funding
$28M
Revenue
$10M-$30M
13integrations1corporate family1acquisitions
Customer Data PlatformAI-Powered PlatformMarketing CloudMarketing AutomationCustomer Engagement

About

A leading CDP and AI personalization platform purpose-built for the travel and hospitality industry, acquired by Sitecore in 2021 and integrated into its digital experience suite.

Boxever was a Dublin-based customer intelligence platform founded in 2011 that specialized in helping travel and hospitality companies deliver hyper-personalized experiences across digital channels. The platform combined a Customer Data Platform (CDP) with AI-powered decisioning and real-time personalization capabilities, enabling airlines, hotels, and travel brands to unify customer data and act on it at scale. Boxever was widely recognized as a pioneer in applying machine learning and predictive analytics to the travel sector, helping clients like Ryanair, Etihad Airways, and Delta Air Lines improve conversion rates and customer engagement.

Business model

SaaS

Target market

Enterprise

What they offer

  • Customer Data Platform (CDP)

    Unified customer profiles by aggregating data from multiple sources to create a single, real-time view of each traveler.

  • AI Decisioning Engine

    Machine learning-powered engine that determined the next best action or offer for each customer in real time.

  • Real-Time Personalization

    Delivered personalized content, offers, and messaging across web, mobile, email, and call center channels.

  • Segmentation & Analytics

    Advanced audience segmentation and behavioral analytics tools to identify high-value customer cohorts.

  • Journey Orchestration

    Enabled brands to design and automate multi-step customer journeys across touchpoints.

Key features

Real-time customer data unificationAI-powered next-best-action decisioningOmnichannel personalizationPredictive analytics and propensity modelingPre-built travel industry data modelsJourney orchestration and automationA/B and multivariate testing

Use cases

Airline ancillary revenue optimizationPersonalized fare and offer recommendationsCart abandonment recovery for travel bookingsLoyalty program personalizationReal-time website and app personalizationEmail and push notification personalizationCustomer lifetime value prediction

Customer segments

AirlinesHotels and hospitality chainsOnline travel agencies (OTAs)Car rental companiesTravel management companies

Tech & specs

Technology stack

Machine learning / AIReal-time data streamingCloud infrastructure (AWS)RESTful APIsJavaScript SDKBig data processing

Security & compliance

GDPRPCI DSSISO 27001

Deployment

Cloud

API

Yes

Corporate history
  1. 2011 · Founded
  2. 2021Acquired by Sitecore4 sources
    Still operating as part of Sitecore
Connection details
See integrations with Boxever (13)

Explore further

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