Boxever

Specialized CDP provider for travel and hospitality verticals, now part of Salesforce ecosystem

Boxever is a customer data platform that specializes in delivering real-time personalization experiences for the travel, hospitality, and entertainment sectors. Founded in Dublin, Ireland, the company built its reputation on helping major airlines, hotel chains, and entertainment companies unify customer data and deliver personalized experiences across digital touchpoints. In 2018, Boxever was acquired by Salesforce and became a key component of Salesforce Marketing Cloud, contributing its CDP capabilities and travel industry expertise to Salesforce's broader customer experience platform. Today, Boxever operates as part of Salesforce's ecosystem, with its technology integrated into Salesforce's CDP offerings while maintaining focus on its core verticals. The platform combines machine learning, decisioning engines, and real-time data processing to enable marketers to orchestrate personalized customer journeys. Boxever's strength lies in its ability to process streaming data and make real-time decisions about content, offers, and experiences based on customer behavior and context. The acquisition by Salesforce has allowed the technology to scale globally while maintaining its specialized focus on industries where real-time personalization and customer journey orchestration are critical to competitive advantage.