ActionIQ

A leading enterprise CDP provider known for scalable data unification and cross-channel activation, competing with major MarTech and cloud vendors in the enterprise segment.

ActionIQ is an enterprise-grade customer data platform built primarily for large B2C organizations — including retail, financial services, media, and consumer brands — that sits between operational data warehouses and marketing activation tools, unifying customer profiles and enabling audience segmentation across channels such as email, paid media, and site personalization.^1,2 Its core capabilities include identity resolution, real-time profile updates, and a no-code audience builder, with connectivity to CRMs, transaction systems, web analytics, and advertising platforms so that audience segments can be pushed to downstream tools for campaign execution.² Marketers at enterprise brands use ActionIQ to activate data securely across the customer experience, with a composable architecture that allows data to remain in place while teams use only the tools they require.³ In December 2024, Uniphore acquired ActionIQ for approximately $145 million, representing a strategic pivot away from standalone marketing CDP development toward powering AI-driven customer service interactions within Uniphore's conversational AI platform.¹ Source 1: cdp.com — What Is ActionIQ? Features, Pricing & Alternatives Source 2: improvado.io — ActionIQ Competitors: 7 Best Alternatives for 2026 Source 3: braze.com — ActionIQ