Iterable

Leading cross-channel marketing automation platform competing in the enterprise customer engagement space

Iterable is a cross-channel marketing automation platform founded in 2013 that enables brands to create, execute, and optimize personalized customer engagement campaigns across email, mobile push, SMS, in-app, web push, and social media channels. The platform combines a sophisticated workflow engine with AI-powered optimization capabilities to help marketers deliver individualized experiences at scale. Iterable serves as a growth marketing platform that bridges the gap between data and activation, allowing companies to leverage customer data to orchestrate sophisticated, multi-channel campaigns. In the MarTech and customer engagement ecosystem, Iterable positions itself as an enterprise-grade solution that competes with established players like Braze, Salesforce Marketing Cloud, and Adobe Campaign. The company has raised significant venture capital funding and serves notable customers across e-commerce, media, entertainment, and consumer technology sectors including DoorDash, Calm, Madison Reed, and Zillow. Iterable differentiates itself through its user-friendly interface, flexible data model, and Catalog feature that enables dynamic content personalization without requiring extensive technical resources.