Iterable
C · Marketing TechnologyIterable empowers brands to create individualized, harmonized customer experiences across all touchpoints through an intuitive, data-driven marketing automation platform that combines workflow orchestration with AI-powered optimization.
Last updated Feb 8, 2026
- Industry
- Marketing Automation / Customer Engagement Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $334M
- Revenue Range
- $100M-$200M
- Stock Symbol
- N/A
- Parent Company
- N/A
- API Available
- Yes
Market Position
Leading cross-channel marketing automation platform competing in the enterprise customer engagement space
Overview
Iterable is a cross-channel marketing automation platform founded in 2013 that enables brands to create, execute, and optimize personalized customer engagement campaigns across email, mobile push, SMS, in-app, web push, and social media channels. The platform combines a sophisticated workflow engine with AI-powered optimization capabilities to help marketers deliver individualized experiences at scale. Iterable serves as a growth marketing platform that bridges the gap between data and activation, allowing companies to leverage customer data to orchestrate sophisticated, multi-channel campaigns. In the MarTech and customer engagement ecosystem, Iterable positions itself as an enterprise-grade solution that competes with established players like Braze, Salesforce Marketing Cloud, and Adobe Campaign. The company has raised significant venture capital funding and serves notable customers across e-commerce, media, entertainment, and consumer technology sectors including DoorDash, Calm, Madison Reed, and Zillow. Iterable differentiates itself through its user-friendly interface, flexible data model, and Catalog feature that enables dynamic content personalization without requiring extensive technical resources.
Products & Features
Iterable Studio
Visual workflow builder for creating sophisticated cross-channel customer journeys and campaigns
Catalog
Dynamic content management system that enables personalized messaging using product, content, and custom data
Brand Affinity
AI-powered predictive analytics that scores customer engagement likelihood and optimizes send times
Channel Optimization
Intelligent channel selection that determines the best communication channel for each individual user
Experiments
A/B and multivariate testing capabilities for optimizing campaign performance
Data Management
Flexible data model and segmentation engine for audience targeting and personalization
Key Features
Cross-channel orchestration (email, SMS, push, in-app, web)Visual workflow builder with drag-and-drop interfaceAI-powered send time optimizationDynamic content personalization via CatalogReal-time event-triggered messagingAdvanced segmentation and audience managementA/B testing and experimentation frameworkPredictive analytics and Brand Affinity scoringComprehensive analytics and reporting dashboardsRESTful API for data integration
Use Cases
E-commerce cart abandonment and browse abandonment campaignsSubscription lifecycle management and retentionOnboarding and activation campaigns for new usersRe-engagement and win-back campaignsPersonalized product recommendationsEvent-driven transactional messagingMulti-channel loyalty programsContent engagement and media consumption optimization
Customer Segments
E-commerce and retailMedia and entertainmentConsumer technology and mobile appsFinancial servicesTravel and hospitalityHealthcare and wellnessEducation technology