Marketing Cloud Next

Salesforce's flagship unified marketing platform, positioned as an AI-first, full-funnel solution for enterprise B2B and B2C marketers competing at the top of the MarTech market

Marketing Cloud Next is Salesforce's next-generation marketing platform, announced at Connections 2025 (June 11–12, 2025). It represents a fundamental consolidation of Salesforce's marketing technology portfolio — unifying nine prior marketing acquisitions (including ExactTarget, Pardot/Marketing Cloud Account Engagement, Datorama, and others) into a single, cohesive application. Built natively on Salesforce Data Cloud (Data 360) and powered by Agentforce, it delivers AI-driven, agentic marketing automation across the full customer funnel for both B2B and B2C use cases. The platform is designed to eliminate the fragmentation that had long plagued Salesforce's marketing suite, offering marketers a unified data foundation, AI agents that can autonomously plan and execute campaigns, and deep integration with Salesforce CRM and commerce products. Agentforce-powered agents can handle tasks such as audience segmentation, content personalization, journey orchestration, and performance optimization with minimal human intervention, positioning the product at the forefront of the agentic AI wave in enterprise marketing. In the broader AdTech and MarTech ecosystem, Marketing Cloud Next competes directly with Adobe Experience Cloud, HubSpot, Oracle Marketing, and SAP Emarsys. Its significance lies in Salesforce's attempt to reclaim leadership in enterprise marketing automation by delivering a modern, AI-first platform that addresses years of criticism around product complexity and siloed data across its legacy marketing tools.