Marketing Cloud Next

Salesforce's flagship unified marketing platform, consolidating its entire marketing product portfolio into one agentic, data-native application for enterprise B2B and B2C marketers

Marketing Cloud Next is Salesforce's reimagined, unified marketing platform announced at Connections 2025 (June 11–12, 2025). It consolidates nine prior marketing acquisitions — including legacy Marketing Cloud, Pardot/Account Engagement, and others — into a single, cohesive application built natively on Data Cloud 360 and powered by Agentforce, Salesforce's AI agent framework. This represents a fundamental architectural shift away from the fragmented suite of acquired tools Salesforce had assembled over the prior decade. The platform is designed to serve both B2B and B2C marketers across the full funnel, enabling personalized, AI-driven engagement at scale. By grounding every campaign and customer interaction in unified first-party data via Data Cloud, Marketing Cloud Next aims to eliminate the siloed data and disjointed workflows that plagued its predecessor products. Agentforce integration means autonomous AI agents can execute marketing tasks — from audience segmentation to journey orchestration — with minimal human intervention, positioning the platform at the forefront of the 'agentic marketing' trend. In the broader AdTech and MarTech ecosystem, Marketing Cloud Next competes directly with Adobe Experience Cloud, HubSpot, Oracle Marketing, and SAP Emarsys for enterprise marketing automation and customer engagement budgets. Its deep native integration with the Salesforce CRM, Service Cloud, and Commerce Cloud gives it a significant cross-sell advantage within the existing Salesforce customer base, while the consolidation into one app addresses longstanding criticism about complexity and cost of the legacy Marketing Cloud stack.