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Oracle Eloqua was acquired by Oracle (Feb 2013)— See the full lineage →
Oracle Eloqua

Oracle Eloqua

Marketing AutomationProduct· part of Oracle Marketing Cloudoracle.com

Oracle Eloqua is a business-to-business (B2B) marketing automation platform that supports lead scoring and email marketing campaigns.

Last updated Oct 5, 2026 by the ATDb Editorial Team

Founded
1999
HQ
Austin, Texas, United States
Parent
Oracle Marketing Cloud
Connections
45

AI-drafted from public sources12 sources cited

At a glance

Funding
$86M
Revenue
Part of Oracle Corporation (~$50B+ annual revenue)
Stock
ORCL
37integrations6competitors1corporate family1acquisitions
Marketing CloudMarketing Automation

About

Leader in enterprise B2B marketing automation, consistently recognized in Gartner Magic Quadrant and Forrester Wave reports as a top-tier platform for large organizations

Oracle Eloqua is a business-to-business (B2B) marketing automation platform that supports lead scoring and email marketing campaigns. With capabilities designed to scale for both large enterprises and smaller businesses, Eloqua offers nearly 400 applications and third-party platform integrations. Its core functionality includes a dynamic content builder that enables personalized content delivery to multiple segments within a single send, along with segmentation features that analyze users by demographic, behavior, traffic sources, and more. Marketers can extend their use of Eloqua beyond email by incorporating additional channels, including social media, video, and SMS marketing. To protect user data, Oracle Eloqua provides capabilities such as encryption, user access controls, and anonymization. Source 1: lytics.com — Oracle Marketing Cloud: Eloqua Source 2: logarithmic.com — Why Enterprises Choose Oracle Eloqua: 8 Reasons Source 3: 4thoughtmarketing.com — Go Beyond Email Marketing with Oracle Eloqua

Business model

SaaS

Target market

Enterprise

What they offer

  • Campaign Canvas

    Visual drag-and-drop campaign builder for designing complex multi-step, multi-channel automated marketing workflows

  • Lead Scoring

    Configurable scoring models that rank leads based on demographic attributes and behavioral engagement signals

  • Email Marketing

    Enterprise-scale email campaign creation, personalization, A/B testing, and deliverability management

  • Landing Pages & Forms

    Drag-and-drop builder for creating responsive landing pages and progressive profiling forms

  • Audience Segmentation

    Advanced dynamic segmentation tools for targeting contacts based on firmographic, demographic, and behavioral data

  • Oracle Eloqua Insight

    Built-in reporting and analytics dashboards for campaign performance, pipeline influence, and revenue attribution

  • Account-Based Marketing (ABM)

    Tools to identify, target, and engage high-value accounts with personalized content and coordinated campaigns

  • Sales Tools Integration

    Native integrations with CRM platforms providing sales teams with marketing engagement data and lead intelligence

  • Program Canvas

    Automated contact management workflows for data hygiene, lead routing, and lifecycle management

  • Oracle CX Unity Integration

    Connection to Oracle's customer data platform for unified customer profiles and AI-driven insights

Key features

Visual multi-step campaign automation builderAdvanced lead scoring and gradingProgressive profiling and dynamic formsDeep CRM integration (Salesforce, Oracle CRM, Microsoft Dynamics)Account-based marketing capabilitiesRevenue attribution and closed-loop reportingRobust REST API for custom integrationsAppCloud marketplace with 700+ pre-built integrationsAI-powered send-time optimizationEnterprise-grade contact database managementMulti-touch attribution modelingGDPR and global compliance tools

Use cases

Enterprise B2B lead generation and nurturing campaignsMulti-channel demand generation programsAccount-based marketing (ABM) executionMarketing and sales alignment through shared lead intelligenceEvent marketing and webinar follow-up automationCustomer onboarding and retention email programsPartner and channel marketing automationRevenue attribution and marketing ROI reportingData hygiene and contact lifecycle managementPersonalized content delivery based on buyer journey stage

Customer segments

Large enterprise B2B companiesTechnology and software companiesFinancial services organizationsHealthcare and life sciences enterprisesManufacturing and industrial companiesProfessional services firmsHigher education institutionsGovernment and public sector organizations

Tech & specs

Technology stack

Oracle Cloud InfrastructureREST APIJavaScriptOracle DatabaseAI/ML via Oracle AnalyticsOracle CX Unity (CDP integration)Bulk API for large data operationsSOAP API (legacy)

Security & compliance

GDPRCCPASOC 1SOC 2ISO 27001CAN-SPAMCASLHIPAA (with BAA)FedRAMP (via Oracle Cloud)

Deployment

Cloud

API

Yes

Explore further

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