Oracle Eloqua
D · Extended EcosystemAcquired by Oracle CorporationEloqua provides enterprise-grade B2B marketing automation with sophisticated lead management, campaign orchestration, and revenue attribution capabilities designed for complex sales cycles and large-scale marketing operations.
Last updated Feb 8, 2026
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1,000-5,000
- Funding
- $0
- Revenue Range
- $100M-$500M
- Stock Symbol
- ORCL
- Parent Company
- Oracle Corporation
- API Available
- Yes
Market Position
Leading enterprise B2B marketing automation platform within Oracle's cloud ecosystem
Overview
Oracle Eloqua is a comprehensive B2B marketing automation platform that was acquired by Oracle in 2012 and integrated into Oracle Marketing Cloud (now part of Oracle CX). Originally founded as an independent marketing automation company, Eloqua pioneered many of the sophisticated lead scoring, nurturing, and campaign management capabilities that define modern marketing automation. The platform is designed specifically for complex B2B sales cycles and enterprise marketing organizations that require advanced segmentation, multi-touch attribution, and deep integration with CRM systems. As part of Oracle's broader cloud application suite, Eloqua serves as the marketing automation engine for large enterprises seeking to align marketing and sales operations. The platform excels in managing sophisticated, multi-channel campaigns across email, web, mobile, and social channels, with particular strength in lead management, progressive profiling, and revenue attribution. Eloqua competes in the enterprise segment of the marketing automation market alongside platforms like Marketo (Adobe), HubSpot Enterprise, and Salesforce Marketing Cloud Account Engagement (Pardot).
Products & Features
Campaign Canvas
Visual campaign builder for creating multi-step, multi-channel marketing campaigns with drag-and-drop functionality
Lead Scoring and Grading
Advanced lead qualification system that scores leads based on behavior and grades them based on profile fit
Email Marketing
Enterprise email marketing with dynamic content, A/B testing, and deliverability optimization
Landing Pages and Forms
Tools for creating branded landing pages and progressive profiling forms to capture lead data
Marketing Analytics
Comprehensive reporting and attribution analytics including closed-loop reporting with CRM integration
Account-Based Marketing
ABM capabilities for targeting and engaging specific accounts with personalized campaigns
Sales Tools
Sales enablement features including alerts, insights, and tools for sales team engagement
Key Features
Advanced lead scoring and gradingMulti-channel campaign orchestrationProgressive profilingDynamic content personalizationCRM integration (Oracle Sales Cloud, Salesforce, Microsoft Dynamics)Account-based marketing capabilitiesRevenue attribution and ROI reportingAPI and webhook supportSegmentation and targetingMarketing asset managementMobile marketingSocial marketing integration
Use Cases
Complex B2B lead nurturing campaignsAccount-based marketing programsMulti-touch attribution and revenue trackingSales and marketing alignment initiativesEvent marketing and webinar campaignsCustomer lifecycle marketingPartner and channel marketingGlobal enterprise marketing operations
Customer Segments
Enterprise B2B companiesTechnology companiesFinancial servicesHealthcare and life sciencesManufacturingProfessional servicesHigher education