Madison Logic

Recognized leader in enterprise B2B ABM, competing with Demandbase and 6sense with differentiated intent data and content syndication capabilities

Madison Logic is a global B2B marketing platform specializing in account-based marketing (ABM) and demand generation solutions for enterprise organizations. The company's ML Platform enables marketers to identify in-market accounts using proprietary intent data aggregated from hundreds of B2B content consumption signals, then activate coordinated campaigns across display advertising, content syndication, email, and LinkedIn to engage buying committees at scale. Their data-driven approach helps revenue teams prioritize accounts most likely to convert and accelerate pipeline velocity. The platform integrates with leading CRM and marketing automation systems including Salesforce, HubSpot, Marketo, and Microsoft Dynamics, allowing B2B marketers to operationalize ABM programs within their existing tech stacks. Madison Logic's ActivateABM solution combines account identification, intent-based targeting, and cross-channel media execution in a unified workflow, differentiating it from point solutions that address only one part of the ABM funnel. The company serves hundreds of enterprise B2B technology, financial services, and professional services clients globally. Founded in 2005 and headquartered in New York City, Madison Logic has established itself as a recognized leader in the ABM space, consistently appearing in analyst reports from Forrester and G2. The company competes with platforms like Demandbase, 6sense, and Terminus, positioning itself on the strength of its content syndication network, proprietary intent data, and proven ROI measurement capabilities that connect marketing activity directly to pipeline and revenue outcomes.