Demandbase
Demandbase is a pipeline AI platform that helps B2B go-to-market teams understand their market, identify where to focus, and act with purpose.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 14, 2026
AI-drafted from public sources21 sources cited
At a glance
- Employees
- 501-1000
- Funding
- $250M+
- Revenue
- $100M–$200M
- Stock
- NASDAQ:DB
About
Market leader and category pioneer in B2B Account-Based Marketing platforms, competing at the top of the ABM space alongside 6sense and Terminus
Demandbase is a pipeline AI platform that helps B2B go-to-market teams understand their market, identify where to focus, and act with purpose. Its technology connects millions of data points into a unified view of buyers and accounts, enabling companies to target more precisely and engage more authentically. The platform provides a comprehensive data offering spanning firmographics, technographics, intent signals, account identification, and contacts. Demandbase's marketing agent, Mojo, converts campaign briefs into live cross-channel campaigns across connected tools such as Google Ads, Marketo, and Salesforce. The company has been recognized as a leader in the Forrester Wave for Revenue Marketing Platforms, cited for its AI-powered strategy, innovation, and pipeline impact. Source 1: demandbase.com — Transform Your GTM Strategy with Demandbase's ABM Tools Source 2: demandbase.com — Press releases
Business model
SaaS
Target market
Enterprise and Mid-Market B2B
What they offer
Demandbase One
The unified ABM and go-to-market platform integrating advertising, sales intelligence, data, and analytics into a single solution.
B2B Data Cloud
Proprietary database of B2B accounts, contacts, and firmographic data powering account identification and targeting.
Account-Based Advertising
Programmatic advertising solution that targets specific named accounts across display, social, and other digital channels.
Intent Data
First- and third-party intent signals that identify accounts actively researching relevant topics, enabling timely outreach.
Sales Intelligence
AI-driven insights and alerts delivered to sales teams to prioritize outreach and personalize engagement with target accounts.
Website Personalization
Dynamic website content personalization based on the visiting account's profile, industry, and stage in the buying journey.
ABM Analytics
Account-level reporting and attribution dashboards that measure pipeline influence, engagement, and revenue impact of ABM programs.
Predictive Analytics
AI models that score and rank accounts by their likelihood to purchase, helping teams prioritize their total addressable market.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2006 · Founded