Demandbase

Leader in the ABM and B2B go-to-market platform space, competing at the top of the market alongside 6sense and Terminus

Demandbase is a pioneering B2B go-to-market platform headquartered in San Francisco, California, widely recognized as a leader in Account-Based Marketing (ABM) and Account-Based Experience (ABX). Founded in 2006, the company provides an AI-driven suite of solutions that enables B2B organizations to identify in-market accounts, personalize engagement across channels, and align sales and marketing teams around the accounts most likely to convert. Its platform integrates account identification, intent data, advertising, and analytics into a unified system of intelligence and action. Demandbase's core offerings span the full B2B revenue lifecycle, including the Demandbase One platform, which combines ABM, sales intelligence, and advertising capabilities. The company has significantly expanded its capabilities through strategic acquisitions, including Engagio (2020), which brought deeper ABM analytics and engagement measurement, and DemandMatrix and Insideview (2021), which added technographic data and B2B intelligence. These acquisitions have positioned Demandbase as one of the most comprehensive B2B GTM platforms in the market, competing directly with 6sense, Terminus, and RollWorks. In the AdTech and MarTech ecosystem, Demandbase occupies a unique position at the intersection of data, advertising, and sales enablement. Its proprietary B2B data cloud, intent signals, and AI-driven account scoring give enterprise customers a significant edge in targeting and personalization. The platform integrates with leading CRM, MAP, and sales engagement tools, making it a central hub for B2B revenue operations. Demandbase is consistently recognized in analyst reports from Forrester and Gartner as a leader in the ABM space.