Demandbase

Market leader in Account-Based Marketing (ABM) technology, recognized by Forrester and G2 as a top-tier platform for B2B go-to-market teams

Demandbase is a pioneer and market leader in Account-Based Marketing (ABM) and B2B go-to-market technology. Founded in 2006 and headquartered in San Francisco, California, the company provides an AI-driven platform that enables B2B organizations to identify high-value target accounts, understand buyer intent, and orchestrate personalized marketing and sales engagement across the entire customer journey. Its platform combines account intelligence, advertising, and engagement tools into a unified solution used by thousands of B2B companies worldwide. The Demandbase One platform integrates account identification, intent data, account-based advertising, website personalization, and sales intelligence into a single system of record for B2B go-to-market teams. The company significantly expanded its capabilities through the acquisitions of Engagio (2020), a leading ABM orchestration platform, and DemandMatrix (2021), an intent data provider, as well as Insideview (2021), a B2B data and intelligence company. These acquisitions strengthened Demandbase's data assets, sales intelligence capabilities, and overall platform depth. Demandbase occupies a dominant position in the ABM technology category, frequently recognized by analysts such as Forrester and G2 as a leader in the space. The company competes with platforms like 6sense, Terminus, and RollWorks, and serves a primarily enterprise and mid-market B2B audience across industries including technology, financial services, manufacturing, and professional services. Its AI-driven approach to account scoring, intent detection, and audience targeting differentiates it in an increasingly competitive B2B marketing technology landscape.