Demandbase

Market leader and pioneer in the Account-Based Marketing category

Demandbase is a leading Account-Based Marketing (ABM) platform that pioneered the ABM category and provides comprehensive solutions for B2B companies to identify, target, and engage high-value accounts. The company's Smarter GTM™ platform combines account intelligence, advertising, sales intelligence, and analytics to help B2B organizations orchestrate coordinated marketing and sales efforts across their entire go-to-market strategy. Demandbase leverages artificial intelligence and intent data to help companies understand which accounts are in-market, personalize engagement across channels, and measure account-based programs. As one of the most established players in the ABM space, Demandbase serves thousands of B2B companies globally and has been instrumental in defining the account-based marketing category. The platform integrates account identification, B2B advertising, web personalization, sales intelligence, and analytics into a unified solution. Through strategic acquisitions including Engagio, InsideView, and DemandMatrix, Demandbase has expanded its capabilities to offer one of the most comprehensive ABM platforms in the market, competing directly with other major players like 6sense, Terminus, and ZoomInfo.