Heinz Marketing

Niche but well-respected B2B marketing consultancy known for revenue-focused strategy and thought leadership in the technology sector

Heinz Marketing is a B2B marketing consultancy founded by Matt Heinz, focused on helping technology and SaaS companies build predictable, scalable revenue pipelines. The firm offers a range of services including demand generation strategy, content marketing, sales and marketing alignment, account-based marketing (ABM), and marketing operations consulting. Heinz Marketing is particularly well-regarded for its thought leadership in B2B marketing, with Matt Heinz being a prolific author, speaker, and contributor to major marketing publications. The company serves mid-market and enterprise technology companies, helping them develop and execute go-to-market strategies that drive measurable business outcomes. Heinz Marketing differentiates itself through a results-oriented, revenue-focused approach rather than purely brand or awareness metrics, making it a trusted partner for B2B organizations looking to tighten the connection between marketing investment and sales performance. While not a traditional AdTech vendor, Heinz Marketing operates at the intersection of marketing strategy and technology, advising clients on martech stack selection, ABM platforms, marketing automation, and data-driven campaign execution. The firm has built a strong reputation in the Pacific Northwest and nationally, frequently partnering with leading martech vendors and contributing to industry research and best practices.