Marketo
Marketo Engage empowers marketers to orchestrate personalized, multi-channel engagement at scale, driving pipeline growth and measurable revenue impact through advanced automation, lead management, and deep analytics.
Last updated May 22, 2026 by ATDb automated enrichment · Connections updated Jun 1, 2026
- Industry
- Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Funding
- $107M
- Revenue Range
- $300M–$500M (estimated pre-acquisition ARR)
- Parent Company
- Adobe
- API Available
- Yes
A top-tier enterprise marketing automation platform within Adobe Experience Cloud, particularly dominant in B2B marketing automation for mid-market and enterprise organizations.
Marketo Engage, formerly known as Marketo, is a leading marketing automation platform now operating as a core product within Adobe's Experience Cloud ecosystem. Originally founded in 2006 in San Mateo, California, Marketo built its reputation as one of the most powerful and widely adopted marketing automation solutions for B2B marketers, offering capabilities spanning lead management, email marketing, account-based marketing (ABM), and revenue attribution. Adobe acquired Marketo in 2018 for approximately $4.75 billion and subsequently rebranded it as Marketo Engage in 2019 to reflect its integration into the broader Adobe Experience Cloud. Marketo Engage continues to serve thousands of enterprise and mid-market customers globally, providing tools for lead nurturing, multi-channel campaign orchestration, behavioral tracking, and marketing analytics. Its deep CRM integrations—particularly with Salesforce—and robust API ecosystem make it a central hub in many organizations' marketing technology stacks. The platform is especially well-regarded for its B2B capabilities, including sophisticated lead scoring, account-based marketing workflows, and revenue cycle modeling. Within the Adobe Experience Cloud, Marketo Engage benefits from native integrations with Adobe Analytics, Adobe Target, Adobe Real-Time CDP, and other Adobe products, enabling more unified customer experiences across the full marketing funnel. It competes directly with HubSpot, Salesforce Marketing Cloud (Pardot), Oracle Eloqua, and other enterprise marketing automation platforms, maintaining a strong position in the upper mid-market and enterprise segments.
Marketing Automation
Core automation engine for building, executing, and optimizing multi-channel marketing campaigns with smart campaigns and triggers.
Lead Management
End-to-end lead lifecycle management including capture, scoring, nurturing, and routing to sales teams.
Account-Based Marketing (ABM)
Tools for identifying, targeting, and engaging high-value accounts with personalized content and coordinated sales-marketing plays.
Email Marketing
Advanced email creation, personalization, A/B testing, and deliverability optimization at enterprise scale.
Revenue Attribution
Multi-touch attribution modeling to connect marketing activities to pipeline and revenue outcomes.
Engagement Studio
Visual drag-and-drop campaign builder for designing complex, behavior-driven nurture programs.
Marketing Analytics & Reporting
Dashboards and reports for measuring campaign performance, funnel metrics, and marketing ROI.
Dynamic Chat
AI-powered conversational marketing tool for real-time engagement and lead qualification on websites.
Sales Insight
CRM-embedded tool that surfaces marketing intelligence and engagement data directly to sales reps.
Predictive Audiences
AI-driven audience segmentation using Adobe Sensei to identify and target the most likely-to-convert prospects.