Adobe Launch

Leading enterprise tag management solution within the Adobe Experience Cloud ecosystem

Adobe Launch, now rebranded as Adobe Experience Platform Tags, is a next-generation tag management system developed by Adobe Systems. It serves as a unified platform for deploying, managing, and orchestrating marketing tags, analytics code, and third-party integrations across websites and mobile applications. As part of Adobe Experience Cloud, Launch represents Adobe's evolution from its previous Dynamic Tag Management (DTM) solution, offering a more flexible, rule-based system with enhanced extension capabilities and improved performance. Adobe Launch is positioned as an enterprise-grade tag management solution that enables marketing teams and developers to quickly deploy and update marketing technologies without requiring constant IT involvement. The platform supports a wide ecosystem of Adobe and third-party extensions, allowing organizations to manage their entire martech stack from a single interface. It plays a critical role in the Adobe Experience Cloud ecosystem by facilitating data collection and integration across Adobe Analytics, Adobe Target, Adobe Audience Manager, and numerous third-party marketing technologies. The solution is widely adopted by large enterprises seeking to streamline their digital marketing operations and improve website performance through efficient tag management.