Privacy & Consent Management

Didomi is a consent and preference management company, headquartered in Paris, that positions itself as a global leader in helping organizations put customers in control of their personal data — generating trust and privacy-conscious revenue growth across web, mobile, CTV, and AMP surfaces.

Google Tag Manager is a free tag management system that bridges the gap between web marketing and web analytics.

IAB (Interactive Advertising Bureau) is a trade organization that establishes the technical, contractual, and policy standards underpinning programmatic digital advertising at scale.

IAB Tech Lab is a non-profit consortium, established in 2014, that works with a global member community to develop foundational technology and standards supporting growth and trust in the digital media ecosystem.

InMobi CMP is a consent management platform that helps app and web publishers collect and pass user consent under privacy laws using the IAB TCF standard. Originally Quantcast Choice, it was acquired by InMobi in August 2023 and relaunched under the InMobi name in November 2023.

iubenda is an Italian software company that develops tools to help websites and applications comply with data protection and privacy regulations, including consent management platforms.

Termly is a consent management and privacy compliance company that helps organizations govern data usage, manage user consent, and adapt to regulations such as GDPR and CCPA while supporting data-driven marketing and measurement strategies.

TrustArc is a leading privacy and data management platform that helps publishers build effective privacy programs through automated, continuous privacy insights that deliver end-to-end management across a wide range of needs.

Acxiom is a data and technology company that solves complex challenges for leading brands and agencies by building the foundation for AI-powered marketing and decisioning.

Lytics was a Google Cloud-native customer data platform (CDP) built around behavioral scoring, content affinity modeling, and web personalization, with a customer base centered on mid-market publishers and CPG brands, until its acquisition by Contentstack in January 2025.

PwC Digital Services is the digital arm of PricewaterhouseCoopers, generating over $1 billion in revenue and employing more than 14,000 people across 32 global offices, and has been expanding into agency territory through mergers and acquisitions.

Salesforce Audience Studio was a data management platform (DMP) that helped marketers retarget anonymous users across ad networks, and it has since been retired.

Salesforce Data 360 (formerly Data Cloud) is a Salesforce platform that blends real-time data orchestration with enterprise-grade architecture to unify customer data across systems.

Segment.io is a customer data platform (CDP) that handles data governance, data integration, and audience management in a single service, now operated under its parent company Twilio.

Sourcepoint is a data privacy software company that provides tools to protect consumer privacy, manage compliance, and optimize revenue for the digital marketing ecosystem.

Tealium AudienceStream is a market-leading Customer Data Platform (CDP) that combines audience management and data enrichment capabilities to produce unified customer profiles and enable immediate, relevant action on that data.

Usercentrics is a leading innovator in consent management technology, having pioneered consent management platforms since 2012 to help organizations navigate the demands of the modern data privacy landscape.

Cookiebot is a consent management platform (CMP) that helps websites comply with GDPR, CCPA, and other privacy regulations through automated cookie scanning and consent banner management.

Cookiebot by Cybot is a leading European-based consent management platform (CMP) provider specializing in automated cookie compliance and privacy regulation adherence. Founded in Denmark, the company has established itself as a trusted solution for organizations navigating the complex landscape of GDPR, CCPA, ePrivacy Directive, and other global data protection regulations. Cookiebot's core technology automatically scans, detects, and categorizes cookies and tracking technologies deployed on ...

CookiePro is a consent and preference management platform that helps organizations comply with global privacy regulations like GDPR, CCPA, and other data protection laws.

DataGrail is a privacy management platform that enables organizations to automate and streamline their data privacy compliance operations across global regulatory frameworks including GDPR, CCPA, CPRA, and emerging privacy laws. The company provides enterprise-grade infrastructure for managing consumer data rights requests, discovering and mapping personal data across technology stacks, and maintaining comprehensive audit trails for compliance purposes. DataGrail serves as a critical operatio...

Ensighten is a web security and tag management platform that helps enterprises protect customer data, ensure privacy compliance, and manage marketing technologies across digital properties.

Janrain was a pioneer in Customer Identity and Access Management (CIAM), enabling brands to manage consumer identities, social login, and first-party data collection at scale.

Ketch is a no-code customer data platform that helps businesses collect, manage, and activate customer data across their marketing and advertising tools.

A subsidiary of eyeo GmbH that operates a standard for non-intrusive advertising, allowing users to see acceptable ads while blocking disruptive ones.

Aptus Health is a healthcare-focused marketing and advertising technology company that connects pharmaceutical and life sciences brands with healthcare professionals and patients through digital channels.

Avo is a product analytics governance platform founded in 2018 that helps companies ensure data quality and consistency across their digital products. The company provides a collaborative workspace where product managers, engineers, and data analysts can plan, implement, and verify product analytics tracking. Avo's platform acts as a single source of truth for tracking plans, preventing bad data from entering analytics systems through code generation, type-safe analytics wrappers, and real-ti...

Clarip is an AI-powered privacy management and data protection platform designed to help organizations navigate the increasingly complex landscape of global data privacy regulations. The company addresses the critical challenge faced by modern enterprises: maintaining compliance across multiple regulatory frameworks including GDPR, CCPA, LGPD, and other international privacy laws while managing resource constraints. By transforming traditionally manual and resource-intensive privacy processes...

Clym is a comprehensive Consent Management Platform (CMP) designed to help businesses achieve and maintain compliance with global data privacy regulations such as GDPR, CCPA, and LGPD. It offers tools for managing user consent for cookies and personal data, facilitating data subject requests, and generating privacy policies to build trust and avoid legal penalties.

Consent Management Ltd is an enterprise-grade privacy technology provider specializing in consent orchestration and privacy compliance solutions for organizations navigating complex global data protection regulations. The company's comprehensive platform enables businesses to systematically collect, store, and operationalize user consent and preference data across all digital touchpoints, ensuring compliance with major privacy frameworks including GDPR, CCPA, LGPD, and other regional regulati...

Consent Manager is a specialized privacy technology provider delivering comprehensive consent management and cookie compliance solutions for digital businesses operating under stringent data protection regulations. The company addresses critical compliance needs for website operators, e-commerce platforms, and digital publishers navigating complex frameworks including GDPR, ePrivacy Directive, and other international privacy standards. With regulatory penalties potentially reaching up to 4% o...

ConsentEye is a specialized compliance technology company that transforms consent management for organizations operating in highly regulated industries. The platform revolutionizes traditional checkbox-based consent processes by leveraging advanced visual verification technologies including video recording, image capture, and biometric authentication to create comprehensive, legally defensible records. This innovative approach generates contextually rich, auditable documentation that provides...

Cookie Script is a leading cookie consent management platform designed to help websites comply with global privacy regulations like GDPR, CCPA, and LGPD. It offers tools for cookie scanning, generating customizable cookie banners, managing user consent, and creating comprehensive cookie policies. The platform ensures legal compliance and builds user trust by providing transparency in data collection practices.

ActiveProspect is an Austin-based private SaaS company (founded 2004) providing consent-based marketing and lead-certification software (TrustedForm, LeadConduit). In Jan 2026 it acquired Verisk Marketing Solutions (Jornaya + Infutor) from Verisk, adding a consumer identity graph.

Adobe Launch is Adobe's next-generation tag management system for deploying and managing marketing and analytics tags across digital properties.

Cookie Law Info is a specialized privacy technology (PrivacyTech) provider that delivers automated cookie consent management solutions designed to help websites and digital platforms achieve compliance with GDPR, CCPA, ePrivacy Directive, and other international data protection regulations. The company's core platform enables businesses to automatically scan, categorize, and manage cookies and tracking technologies while providing end-users with transparent, legally compliant consent mechanis...

Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures and comply with global privacy regulations.

Nymity is a privacy compliance research and management platform, now a subsidiary of TrustArc, providing organizations with tools to operationalize and demonstrate ongoing privacy accountability.

Okta is an identity and access management platform that helps organizations securely connect the right people to the right technologies. It provides cloud-based solutions for user authentication, authorization, and identity lifecycle management.

Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital experiences across workforce and customer environments.

PrivacyEngine is a specialized AdTech infrastructure platform delivering enterprise-grade privacy-preserving technology solutions for the digital advertising ecosystem. As the industry transitions away from third-party cookies and traditional tracking mechanisms, PrivacyEngine provides critical infrastructure that enables advertisers, publishers, and marketing agencies to execute targeted advertising campaigns while maintaining compliance with global data protection regulations including GDPR...

Privitar is a data privacy software company that helps organizations protect sensitive data and enable its safe use. They provide a platform for data provisioning, de-identification, and access control to help enterprises unlock the value of their data while maintaining privacy and compliance.

Apple’s iOS framework, enforced from iOS 14.5 in April 2021, that requires apps to ask permission before tracking users across apps and websites.

Clickio is a publisher monetization and consent management platform that combines header bidding optimization, a Google-certified CMP, and site performance tools for small-to-mid-size publishers primarily in Europe and CIS regions. The platform helps publishers maximize programmatic revenue while maintaining GDPR compliance through an integrated technology stack.

Complianz is a leading compliance and privacy software provider that helps businesses of all sizes manage their data privacy and regulatory requirements. Their comprehensive solutions automate compliance processes and provide advanced tools for data protection.

The Digital Advertising Alliance (DAA) is a nonprofit self-regulatory organization that sets privacy standards for interest-based advertising, best known for administering the AdChoices opt-out program.

Entrust — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Personal-data infrastructure company founded by Michael Tiffany (ex-HUMAN/White Ops).

Gigya was a Customer Identity and Access Management (CIAM) platform that helped brands manage consumer identities, social login, and consent — acquired by SAP in 2017.

Browser signal that tells websites a user opts out of the sale or sharing of their personal data, recognized under laws such as the CCPA.

IAB Tech Lab framework for passing consent and privacy signals across jurisdictions in one string.