Protegrity

Leading enterprise data protection platform provider

Protegrity is a global data security company that provides enterprise-grade data protection solutions, focusing on data privacy, encryption, tokenization, and masking technologies. The company helps organizations protect sensitive data across cloud, hybrid, and on-premise environments while maintaining compliance with data privacy regulations. While not a traditional AdTech company, Protegrity serves the broader data ecosystem including companies in advertising technology that need to protect consumer data and maintain privacy compliance. Protegrity's platform enables organizations to discover, classify, and protect sensitive data at scale across structured and unstructured data sources. The company serves enterprise clients across financial services, healthcare, retail, and technology sectors who need to balance data utility with privacy requirements. Protegrity was acquired by Thoma Bravo in 2019 and continues to operate as a standalone entity. In the context of AdTech, Protegrity's solutions are relevant for companies managing consumer data, enabling privacy-compliant data usage for targeting and analytics while meeting GDPR, CCPA, and other regulatory requirements. Their technology helps AdTech platforms implement privacy-by-design principles and protect personally identifiable information (PII) throughout the data lifecycle.