Category
Privacy Technology
Privacy Technology companies provide platforms and services that help organizations comply with data privacy regulations while enabling secure data use in advertising. Publishers, brands, and advertising platforms use these solutions to manage user consent, handle personal data compliantly, and collaborate on data insights without exposing raw customer information. The category encompasses consent management platforms that capture and document user preferences, compliance tools that help navigate regulations like GDPR and CCPA, data clean rooms that enable privacy-safe analysis and matching, and legal technology that generates required privacy documentation. These products address the operational and legal requirements created by global privacy laws and help advertisers and publishers maintain customer trust while continuing to use data for targeting and measurement.
Companies
103
Tier distribution
103 Privacy Technology companies tracked by ATDb — 13 leaders, 2 recent deals.
Recent deals in Privacy Technology
- Deloitte acquires Wavicle Data SolutionsAcquisition2026-08-31
- Permutive raises $75M Series D for first-party dataFunding$75M2023-05
- InfoSum raises $15M Series BFunding$15M2023-03-28
- Permutive raises $75M Series CFunding$75M2022-06-14
- TrustArc acquires NymityAcquisition2019-11-19
Most acquisitive in Privacy Technology
Didomi
Privacy & Consent Management / AdTech Compliance
Didomi is a consent and preference management company, headquartered in Paris, that positions itself as a global leader in helping organizations put customers in control of their personal data — generating trust and privacy-conscious revenue growth across web, mobile, CTV, and AMP surfaces.
InMobi CMP
AcquiredConsent Management / Privacy Technology / AdTech
InMobi CMP is a consent management platform that helps app and web publishers collect and pass user consent under privacy laws using the IAB TCF standard. Originally Quantcast Choice, it was acquired by InMobi in August 2023 and relaunched under the InMobi name in November 2023.
iubenda
Legal Technology / Privacy Compliance
iubenda is an Italian software company that develops tools to help websites and applications comply with data protection and privacy regulations, including consent management platforms.
TrustArc
Privacy Compliance & Consent Management
TrustArc is a leading privacy and data management platform that helps publishers build effective privacy programs through automated, continuous privacy insights that deliver end-to-end management across a wide range of needs.
Adblock Plus
Ad Blocking & Privacy Technology
Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.
Habu
AcquiredData Clean Rooms & Privacy-Safe Data Collaboration
Habu was a San Francisco-based data clean room and collaboration platform, founded in 2017, that allowed brands, publishers, and media platforms to perform privacy-safe analytics on one another's first-party data without transferring or exposing the underlying records; in January 2024 it was acquired by LiveRamp, and its product now ships as LiveRamp Clean Room within the LiveRamp data collaboration network.
ID5
Identity Resolution / AdTech Infrastructure
ID5 is an adaptive identity technology company that connects fragmented signals across environments to make digital advertising addressable and measurable across channels.
InfoSum
AcquiredData Collaboration / Privacy-Enhancing Technology / AdTech
InfoSum is the world's leading data collaboration platform, enabling privacy-safe and scalable solutions for brands, agencies, advertisers, and media owners to activate and monetize first-party data.
LiveRamp Safe Haven
Data Clean Rooms / Privacy-Safe Data Collaboration
LiveRamp Safe Haven is a secure data collaboration platform designed to enable global brands and their partners to share and activate data while maintaining privacy.
Pixalate
Ad Fraud Detection & Verification
Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces.
Snowflake Data Clean Rooms
Data Clean Rooms / Privacy-Safe Data Collaboration
Snowflake Data Clean Rooms is a native Snowflake solution that provides a secure, multi-collaborator environment where participants can share and query each other's data using approved templates, without exposing the underlying raw data.
Sourcepoint
Privacy & Consent Management
Sourcepoint is a data privacy software company that provides tools to protect consumer privacy, manage compliance, and optimize revenue for the digital marketing ecosystem.
Usercentrics
Privacy & Consent Management
Usercentrics is a leading innovator in consent management technology, having pioneered consent management platforms since 2012 to help organizations navigate the demands of the modern data privacy landscape.
Anonymised
Data Clean Room / Privacy-Safe Data Collaboration
Anonymised provides privacy-safe data collaboration and clean room technology for advertisers and publishers. The platform enables secure data matching and audience activation without exposing raw user data, addressing privacy regulations while maintaining advertising effectiveness.
Brave Software
Brave Software develops the Brave web browser, a privacy-focused browser that blocks ads and trackers by default. It integrates a blockchain-based digital advertising platform using the Basic Attention Token (BAT) to reward users, publishers, and advertisers for their attention.
Cloudflare
Infrastructure/Security (AdTech Adjacent)
Global cloud services platform providing content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.
Confection
Customer Data Platform (CDP) / Privacy-Focused AdTech
Confection is a privacy-first data collection platform that enables businesses to gather valuable first-party data without relying on cookies. It helps companies adapt to a cookieless future by providing tools for analytics, personalization, and ad targeting while ensuring user privacy compliance.
D4t4 Solutions
Customer Data Platform / Data Management
D4t4 Solutions Plc is a global provider of data management, analytics, and customer engagement solutions. Their flagship Celebrus platform helps organizations capture, process, and activate customer data in real-time, enabling personalized experiences and ensuring data privacy compliance.
DataGrail
Privacy Technology / Compliance Infrastructure
DataGrail is a privacy management platform that enables organizations to automate and streamline their data privacy compliance operations across global regulatory frameworks including GDPR, CCPA, CPRA, and emerging privacy laws. The company provides enterprise-grade infrastructure for managing consumer data rights requests, discovering and mapping personal data across technology stacks, and maintaining comprehensive audit trails for compliance purposes. DataGrail serves as a critical operatio...
Decentriq
Data Clean Room / Privacy-Preserving Analytics
Decentriq provides a data clean room platform built on confidential computing technology, enabling secure data collaboration for privacy-preserving analytics and advertising.
DigiTrust
DefunctIdentity & Data Management
DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.
Ensighten
AcquiredTag Management & Web Security / MarTech Governance
Ensighten is a web security and tag management platform that helps enterprises protect customer data, ensure privacy compliance, and manage marketing technologies across digital properties.
Anonos
Privacy Technology / Data Protection
Anonos provides patented technology that enables organizations to use and share data while preserving privacy and complying with data protection regulations. Their Data Embassy platform transforms data to render it privacy-preserving by design, allowing for lawful analytics, AI, and data sharing without re-identification risk. This helps businesses unlock the value of their data while meeting strict privacy requirements like GDPR and CCPA.
AppsFlyer Privacy Cloud
Mobile Attribution, Data Collaboration & Privacy Technology
Privacy-first data collaboration product family (encompasses devtodev + oolo integrations).
AppsFlyer Signal Hub
Mobile Measurement, Attribution & Data Collaboration
Privacy-safe data collaboration / clean-room product. Launched November 2025 as part of 8-product Modern Marketing Cloud release.
Beemray
Privacy-Focused AdTech / Contextual Targeting
Beemray is a Finnish AdTech company providing privacy-first data solutions for advertisers and publishers. Their platform enables contextual and first-party data activation, helping clients navigate the cookieless future by offering effective targeting and personalization without relying on third-party cookies.
BigID
Data Security and Privacy (Not AdTech)
BigID is an AdTech Platform company that helps organizations discover, manage, and protect the data that matters most to them.
Clarip
Privacy Technology / RegTech / Compliance Software
Clarip is an AI-powered privacy management and data protection platform designed to help organizations navigate the increasingly complex landscape of global data privacy regulations. The company addresses the critical challenge faced by modern enterprises: maintaining compliance across multiple regulatory frameworks including GDPR, CCPA, LGPD, and other international privacy laws while managing resource constraints. By transforming traditionally manual and resource-intensive privacy processes...
Consent Manager
PrivacyTech / Consent Management Platform (CMP) / RegTech
Consent Manager is a specialized privacy technology provider delivering comprehensive consent management and cookie compliance solutions for digital businesses operating under stringent data protection regulations. The company addresses critical compliance needs for website operators, e-commerce platforms, and digital publishers navigating complex frameworks including GDPR, ePrivacy Directive, and other international privacy standards. With regulatory penalties potentially reaching up to 4% o...
ConsentEye
Compliance Technology / RegTech / Consent Management
ConsentEye is a specialized compliance technology company that transforms consent management for organizations operating in highly regulated industries. The platform revolutionizes traditional checkbox-based consent processes by leveraging advanced visual verification technologies including video recording, image capture, and biometric authentication to create comprehensive, legally defensible records. This innovative approach generates contextually rich, auditable documentation that provides...
CookieHub
Privacy Technology / Consent Management Platform (CMP) / RegTech
CookieHub is a specialized software-as-a-service (SaaS) platform that provides comprehensive cookie consent management and privacy compliance solutions for websites and digital properties. Founded to address the increasingly complex landscape of international data privacy regulations, CookieHub enables organizations to implement compliant cookie banners, manage user consent preferences, and maintain detailed audit trails of consent activities. The platform supports compliance with major priva...
Collibra
Data Governance and Data Intelligence (NOT AdTech)
Collibra is an AdTech platform that provides data governance and data intelligence solutions to help organizations manage and leverage their data assets.
Cookie Law Info
Privacy Technology (PrivacyTech) / Consent Management Platform (CMP) / Regulatory Compliance Software
Cookie Law Info is a specialized privacy technology (PrivacyTech) provider that delivers automated cookie consent management solutions designed to help websites and digital platforms achieve compliance with GDPR, CCPA, ePrivacy Directive, and other international data protection regulations. The company's core platform enables businesses to automatically scan, categorize, and manage cookies and tracking technologies while providing end-users with transparent, legally compliant consent mechanis...
Deloitte
Professional Services / Marketing & Advertising Consulting
Deloitte is a global professional services firm with over 180 years of history whose core purpose is to make an impact that matters for clients, people, and communities.
Evidon
AcquiredPrivacy & Consent Management / AdTech Compliance
Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures and comply with global privacy regulations.
Nymity
AcquiredPrivacy Compliance Technology
Nymity is a privacy compliance research and management platform, now a subsidiary of TrustArc, providing organizations with tools to operationalize and demonstrate ongoing privacy accountability.
Okta
Identity & Access Management
Okta is an identity and access management platform that helps organizations securely connect the right people to the right technologies. It provides cloud-based solutions for user authentication, authorization, and identity lifecycle management.
Ping Identity
AcquiredIdentity and Access Management (IAM) / Cybersecurity
Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital experiences across workforce and customer environments.
PrivacyEngine
AdTech / Privacy Technology / Marketing Infrastructure
PrivacyEngine is a specialized AdTech infrastructure platform delivering enterprise-grade privacy-preserving technology solutions for the digital advertising ecosystem. As the industry transitions away from third-party cookies and traditional tracking mechanisms, PrivacyEngine provides critical infrastructure that enables advertisers, publishers, and marketing agencies to execute targeted advertising campaigns while maintaining compliance with global data protection regulations including GDPR...
Privitar
Data Privacy & Governance
Privitar is a data privacy software company that helps organizations protect sensitive data and enable its safe use. They provide a platform for data provisioning, de-identification, and access control to help enterprises unlock the value of their data while maintaining privacy and compliance.
AdAttributionKit
Ad Attribution & Measurement
Apple’s newer privacy-preserving ad attribution framework, the successor to SKAdNetwork.
Amazon Publisher Cloud
Data Clean Rooms / Publisher Monetization
Amazon's clean room and data collaboration platform enabling publishers to activate Amazon's first-party signals for more effective programmatic advertising.
Auth0
AcquiredIdentity & Access Management (IAM) / MarTech Infrastructure
Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterprises, now operating as a subsidiary of Okta.
Carbon Black
AcquiredCybersecurity / Endpoint Security
VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using behavioral analytics and AI-driven threat intelligence.
Cloudflare Web Analytics
Web Analytics and Privacy Technology
Cloudflare Web Analytics is a privacy-first web analytics solution offered as part of Cloudflare's comprehensive suite of internet infrastructure and security services. Launched to address growing concerns about user privacy and compliance with regulations like GDPR and CCPA, this service provides website owners with essential traffic insights without relying on cookies or invasive tracking technologies. The platform leverages Cloudflare's global network infrastructure to deliver real-time an...
Complianz
Consent Management / Privacy Compliance
Complianz is a leading compliance and privacy software provider that helps businesses of all sizes manage their data privacy and regulatory requirements. Their comprehensive solutions automate compliance processes and provide advanced tools for data protection.
Cylance
AcquiredCybersecurity / Endpoint Protection
Cylance was an AI-driven cybersecurity company that pioneered machine learning-based endpoint protection, now operating as a BlackBerry subsidiary under the CylancePROTECT brand.
Delphix
Delphix provides data management and DevOps software that enables organizations to virtualize, secure, and manage data across development and testing environments.
ForgeRock
AcquiredIdentity and Access Management (IAM) - Supporting Infrastructure for AdTech
ForgeRock is an identity and access management platform provider that was acquired by Thoma Bravo in 2023 and operates as part of Ping Identity.