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Category

Privacy Technology

Privacy Technology companies provide platforms and services that help organizations comply with data privacy regulations while enabling secure data use in advertising. Publishers, brands, and advertising platforms use these solutions to manage user consent, handle personal data compliantly, and collaborate on data insights without exposing raw customer information. The category encompasses consent management platforms that capture and document user preferences, compliance tools that help navigate regulations like GDPR and CCPA, data clean rooms that enable privacy-safe analysis and matching, and legal technology that generates required privacy documentation. These products address the operational and legal requirements created by global privacy laws and help advertisers and publishers maintain customer trust while continuing to use data for targeting and measurement.

Companies

103

Tier distribution

S4A9B28Other62

103 Privacy Technology companies tracked by ATDb — 13 leaders, 2 recent deals.

Avg Completeness
81%
News (30d)
19
Deals (90d)
2
(4)
(9)
A

Adblock Plus

Ad Blocking & Privacy Technology

Adblock Plus is a browser extension company that blocks intrusive and malicious advertisements while supporting website creators through its Acceptable Ads program.

Cologne, North Rhine-Westphalia
Habu

Habu

Acquired

Data Clean Rooms & Privacy-Safe Data Collaboration

Habu was a San Francisco-based data clean room and collaboration platform, founded in 2017, that allowed brands, publishers, and media platforms to perform privacy-safe analytics on one another's first-party data without transferring or exposing the underlying records; in January 2024 it was acquired by LiveRamp, and its product now ships as LiveRamp Clean Room within the LiveRamp data collaboration network.

San Francisco, California
ID5

ID5

Identity Resolution / AdTech Infrastructure

ID5 is an adaptive identity technology company that connects fragmented signals across environments to make digital advertising addressable and measurable across channels.

London
InfoSum

InfoSum

Acquired

Data Collaboration / Privacy-Enhancing Technology / AdTech

InfoSum is the world's leading data collaboration platform, enabling privacy-safe and scalable solutions for brands, agencies, advertisers, and media owners to activate and monetize first-party data.

Basingstoke, Hampshire
LiveRamp Safe Haven

LiveRamp Safe Haven

Data Clean Rooms / Privacy-Safe Data Collaboration

LiveRamp Safe Haven is a secure data collaboration platform designed to enable global brands and their partners to share and activate data while maintaining privacy.

San Francisco, California
Pixalate

Pixalate

Ad Fraud Detection & Verification

Pixalate is a global ad fraud detection and privacy compliance company that safeguards digital advertising spend for Fortune 500 brands, major DSPs and SSPs, CTV publishers, and large app marketplaces.

McLean, Virginia
Snowflake Data Clean Rooms

Snowflake Data Clean Rooms

Data Clean Rooms / Privacy-Safe Data Collaboration

Snowflake Data Clean Rooms is a native Snowflake solution that provides a secure, multi-collaborator environment where participants can share and query each other's data using approved templates, without exposing the underlying raw data.

San Mateo, California
Sourcepoint

Sourcepoint

Privacy & Consent Management

Sourcepoint is a data privacy software company that provides tools to protect consumer privacy, manage compliance, and optimize revenue for the digital marketing ecosystem.

New York, New York
Usercentrics

Usercentrics

Privacy & Consent Management

Usercentrics is a leading innovator in consent management technology, having pioneered consent management platforms since 2012 to help organizations navigate the demands of the modern data privacy landscape.

Munich, Bavaria
(28)
Anonymised

Anonymised

Data Clean Room / Privacy-Safe Data Collaboration

Anonymised provides privacy-safe data collaboration and clean room technology for advertisers and publishers. The platform enables secure data matching and audience activation without exposing raw user data, addressing privacy regulations while maintaining advertising effectiveness.

Brave Software

Brave Software

Brave Software develops the Brave web browser, a privacy-focused browser that blocks ads and trackers by default. It integrates a blockchain-based digital advertising platform using the Basic Attention Token (BAT) to reward users, publishers, and advertisers for their attention.

Cloudflare

Cloudflare

Infrastructure/Security (AdTech Adjacent)

Global cloud services platform providing content delivery network (CDN), DDoS mitigation, internet security, and distributed domain name server services.

San Francisco, California
Confection

Confection

Customer Data Platform (CDP) / Privacy-Focused AdTech

Confection is a privacy-first data collection platform that enables businesses to gather valuable first-party data without relying on cookies. It helps companies adapt to a cookieless future by providing tools for analytics, personalization, and ad targeting while ensuring user privacy compliance.

D4t4 Solutions

D4t4 Solutions

Customer Data Platform / Data Management

D4t4 Solutions Plc is a global provider of data management, analytics, and customer engagement solutions. Their flagship Celebrus platform helps organizations capture, process, and activate customer data in real-time, enabling personalized experiences and ensuring data privacy compliance.

Manchester, England
DataGrail

DataGrail

Privacy Technology / Compliance Infrastructure

DataGrail is a privacy management platform that enables organizations to automate and streamline their data privacy compliance operations across global regulatory frameworks including GDPR, CCPA, CPRA, and emerging privacy laws. The company provides enterprise-grade infrastructure for managing consumer data rights requests, discovering and mapping personal data across technology stacks, and maintaining comprehensive audit trails for compliance purposes. DataGrail serves as a critical operatio...

San Francisco, California
Decentriq

Decentriq

Data Clean Room / Privacy-Preserving Analytics

Decentriq provides a data clean room platform built on confidential computing technology, enabling secure data collaboration for privacy-preserving analytics and advertising.

Zurich
DigiTrust

DigiTrust

Defunct

Identity & Data Management

DigiTrust was an IAB Tech Lab initiative that provided a standardized, privacy-focused user identity solution for digital advertising, aiming to reduce reliance on third-party cookies.

New York, New York
Ensighten

Ensighten

Acquired

Tag Management & Web Security / MarTech Governance

Ensighten is a web security and tag management platform that helps enterprises protect customer data, ensure privacy compliance, and manage marketing technologies across digital properties.

San Jose, California
(22)
Anonos

Anonos

Privacy Technology / Data Protection

Anonos provides patented technology that enables organizations to use and share data while preserving privacy and complying with data protection regulations. Their Data Embassy platform transforms data to render it privacy-preserving by design, allowing for lawful analytics, AI, and data sharing without re-identification risk. This helps businesses unlock the value of their data while meeting strict privacy requirements like GDPR and CCPA.

New York, New York
A

AppsFlyer Privacy Cloud

Mobile Attribution, Data Collaboration & Privacy Technology

Privacy-first data collaboration product family (encompasses devtodev + oolo integrations).

Herzliya, Tel Aviv District
A

AppsFlyer Signal Hub

Mobile Measurement, Attribution & Data Collaboration

Privacy-safe data collaboration / clean-room product. Launched November 2025 as part of 8-product Modern Marketing Cloud release.

Tel Aviv, Tel Aviv District
Beemray

Beemray

Privacy-Focused AdTech / Contextual Targeting

Beemray is a Finnish AdTech company providing privacy-first data solutions for advertisers and publishers. Their platform enables contextual and first-party data activation, helping clients navigate the cookieless future by offering effective targeting and personalization without relying on third-party cookies.

Helsinki, Uusimaa
BigID

BigID

Data Security and Privacy (Not AdTech)

BigID is an AdTech Platform company that helps organizations discover, manage, and protect the data that matters most to them.

New York, New York
Clarip

Clarip

Privacy Technology / RegTech / Compliance Software

Clarip is an AI-powered privacy management and data protection platform designed to help organizations navigate the increasingly complex landscape of global data privacy regulations. The company addresses the critical challenge faced by modern enterprises: maintaining compliance across multiple regulatory frameworks including GDPR, CCPA, LGPD, and other international privacy laws while managing resource constraints. By transforming traditionally manual and resource-intensive privacy processes...

Philadelphia
Consent Manager

Consent Manager

PrivacyTech / Consent Management Platform (CMP) / RegTech

Consent Manager is a specialized privacy technology provider delivering comprehensive consent management and cookie compliance solutions for digital businesses operating under stringent data protection regulations. The company addresses critical compliance needs for website operators, e-commerce platforms, and digital publishers navigating complex frameworks including GDPR, ePrivacy Directive, and other international privacy standards. With regulatory penalties potentially reaching up to 4% o...

Germany (likely, based on .net domain and European market focus)
ConsentEye

ConsentEye

Compliance Technology / RegTech / Consent Management

ConsentEye is a specialized compliance technology company that transforms consent management for organizations operating in highly regulated industries. The platform revolutionizes traditional checkbox-based consent processes by leveraging advanced visual verification technologies including video recording, image capture, and biometric authentication to create comprehensive, legally defensible records. This innovative approach generates contextually rich, auditable documentation that provides...

CookieHub

CookieHub

Privacy Technology / Consent Management Platform (CMP) / RegTech

CookieHub is a specialized software-as-a-service (SaaS) platform that provides comprehensive cookie consent management and privacy compliance solutions for websites and digital properties. Founded to address the increasingly complex landscape of international data privacy regulations, CookieHub enables organizations to implement compliant cookie banners, manage user consent preferences, and maintain detailed audit trails of consent activities. The platform supports compliance with major priva...

(12)
Collibra

Collibra

Data Governance and Data Intelligence (NOT AdTech)

Collibra is an AdTech platform that provides data governance and data intelligence solutions to help organizations manage and leverage their data assets.

New York, New York
Cookie Law Info

Cookie Law Info

Privacy Technology (PrivacyTech) / Consent Management Platform (CMP) / Regulatory Compliance Software

Cookie Law Info is a specialized privacy technology (PrivacyTech) provider that delivers automated cookie consent management solutions designed to help websites and digital platforms achieve compliance with GDPR, CCPA, ePrivacy Directive, and other international data protection regulations. The company's core platform enables businesses to automatically scan, categorize, and manage cookies and tracking technologies while providing end-users with transparent, legally compliant consent mechanis...

Deloitte

Deloitte

Professional Services / Marketing & Advertising Consulting

Deloitte is a global professional services firm with over 180 years of history whose core purpose is to make an impact that matters for clients, people, and communities.

London, New York
Evidon

Evidon

Acquired

Privacy & Consent Management / AdTech Compliance

Evidon was a pioneering digital privacy and data transparency company that helped brands and publishers manage online tracking disclosures and comply with global privacy regulations.

New York, NY
Nymity

Nymity

Acquired

Privacy Compliance Technology

Nymity is a privacy compliance research and management platform, now a subsidiary of TrustArc, providing organizations with tools to operationalize and demonstrate ongoing privacy accountability.

Toronto, Ontario
Okta

Okta

Identity & Access Management

Okta is an identity and access management platform that helps organizations securely connect the right people to the right technologies. It provides cloud-based solutions for user authentication, authorization, and identity lifecycle management.

San Francisco, California
Ping Identity

Ping Identity

Acquired

Identity and Access Management (IAM) / Cybersecurity

Ping Identity is an enterprise identity security company providing intelligent identity solutions that enable secure, seamless digital experiences across workforce and customer environments.

Denver, Colorado
PrivacyEngine

PrivacyEngine

AdTech / Privacy Technology / Marketing Infrastructure

PrivacyEngine is a specialized AdTech infrastructure platform delivering enterprise-grade privacy-preserving technology solutions for the digital advertising ecosystem. As the industry transitions away from third-party cookies and traditional tracking mechanisms, PrivacyEngine provides critical infrastructure that enables advertisers, publishers, and marketing agencies to execute targeted advertising campaigns while maintaining compliance with global data protection regulations including GDPR...

Dublin, State/Province
Privitar

Privitar

Data Privacy & Governance

Privitar is a data privacy software company that helps organizations protect sensitive data and enable its safe use. They provide a platform for data provisioning, de-identification, and access control to help enterprises unlock the value of their data while maintaining privacy and compliance.

London, England
Unranked(28)
A

AdAttributionKit

Ad Attribution & Measurement

Apple’s newer privacy-preserving ad attribution framework, the successor to SKAdNetwork.

Cupertino, California
A

Amazon Publisher Cloud

Data Clean Rooms / Publisher Monetization

Amazon's clean room and data collaboration platform enabling publishers to activate Amazon's first-party signals for more effective programmatic advertising.

Seattle, Washington
Auth0

Auth0

Acquired

Identity & Access Management (IAM) / MarTech Infrastructure

Auth0 is a leading identity-as-a-service (IDaaS) platform that provides authentication and authorization solutions for developers and enterprises, now operating as a subsidiary of Okta.

San Francisco, California
Carbon Black

Carbon Black

Acquired

Cybersecurity / Endpoint Security

VMware Carbon Black is a leading cloud-native endpoint security platform that protects organizations against advanced cyber threats using behavioral analytics and AI-driven threat intelligence.

San Jose, California
Cloudflare Web Analytics

Cloudflare Web Analytics

Web Analytics and Privacy Technology

Cloudflare Web Analytics is a privacy-first web analytics solution offered as part of Cloudflare's comprehensive suite of internet infrastructure and security services. Launched to address growing concerns about user privacy and compliance with regulations like GDPR and CCPA, this service provides website owners with essential traffic insights without relying on cookies or invasive tracking technologies. The platform leverages Cloudflare's global network infrastructure to deliver real-time an...

San Francisco, California, USA
Complianz

Complianz

Consent Management / Privacy Compliance

Complianz is a leading compliance and privacy software provider that helps businesses of all sizes manage their data privacy and regulatory requirements. Their comprehensive solutions automate compliance processes and provide advanced tools for data protection.

Groningen, Groningen
Cylance

Cylance

Acquired

Cybersecurity / Endpoint Protection

Cylance was an AI-driven cybersecurity company that pioneered machine learning-based endpoint protection, now operating as a BlackBerry subsidiary under the CylancePROTECT brand.

Irvine, California
D

Delphix

Delphix provides data management and DevOps software that enables organizations to virtualize, secure, and manage data across development and testing environments.

Redwood City, California
ForgeRock

ForgeRock

Acquired

Identity and Access Management (IAM) - Supporting Infrastructure for AdTech

ForgeRock is an identity and access management platform provider that was acquired by Thoma Bravo in 2023 and operates as part of Ping Identity.

San Francisco, California