Sourcepoint

Leading consent management platform for publishers and media companies, recognized for deep AdTech integration and compliance sophistication

Sourcepoint is a privacy and consent management platform (CMP) founded in 2015 by Ben Barokas and Brian Kane, both veterans of the digital advertising industry. The company provides a comprehensive suite of tools that enable publishers, brands, and app developers to manage user consent, comply with global privacy regulations such as GDPR, CCPA, and other emerging frameworks, and maintain transparency in data collection practices. Its platform sits at the intersection of privacy compliance and monetization, helping clients balance regulatory obligations with advertising revenue goals. Sourcepoint's core offerings include a Consent Management Platform (CMP), a privacy messaging solution, and a data privacy management suite that covers consent collection, preference management, and compliance reporting. The platform supports web, mobile app, and connected TV (CTV) environments, making it versatile across the modern digital media landscape. Sourcepoint also provides tools for detecting and auditing third-party vendor compliance, giving publishers visibility into the data practices of their technology partners. In the AdTech ecosystem, Sourcepoint is recognized as one of the more sophisticated and publisher-focused CMPs, competing with OneTrust, Quantcast Choice, and TrustArc. The company has built strong relationships with major publishers and media companies globally and is a registered Consent Management Provider with the IAB Europe's Transparency and Consent Framework (TCF). Sourcepoint has raised significant venture funding and continues to expand its platform capabilities as privacy regulation proliferates worldwide.