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InMobi CMP was acquired by InMobi (Aug 2023)
InMobi CMP

InMobi CMP

Consent Managementchoice.inmobi.com

Quantcast Choice provides publishers and marketers with a free, IAB-compliant consent management platform that simplifies GDPR, CCPA, and ePrivacy compliance at scale across millions of domains.

Parent: InMobiConnections: 29

Last updated Oct 11, 2026 by the ATDb Editorial Team

AI-drafted from public sources22 sources cited

At a glance

Employees
11-50
Funding
$371.5M
Revenue
$10M-$50M
Stock
N/A
17integrations10competitors1corporate family1acquisitions
Privacy & Consent ManagementPrivacy Technology

About

One of the most widely deployed free CMPs globally, with over 3 million publisher and marketer domains, now backed by InMobi's mobile advertising ecosystem.

InMobi CMP is a consent management platform that helps app and web publishers collect and pass user consent under privacy laws using the IAB TCF standard. Originally Quantcast Choice, it was acquired by InMobi in August 2023 and relaunched under the InMobi name in November 2023.

Business model

SaaS (Free)

Target market

Publishers and Marketers (SMB to Enterprise)

What they offer

  • Consent Management Platform (CMP)

    Core platform enabling publishers and marketers to collect, manage, and store user consent in compliance with GDPR, CCPA, and the ePrivacy Directive.

  • Universal Tag

    A single tag deployment that simplifies CMP implementation across publisher properties.

  • AMP Support

    Consent management support for Accelerated Mobile Pages (AMP), enabling compliance on mobile-optimized content.

  • Vendor Management

    Tools to manage and configure the list of advertising and data vendors requiring user consent.

  • Audience Insights

    Sophisticated analytics providing publishers with insights into their consented audiences.

Key features

GDPR, CCPA, and ePrivacy Directive complianceIAB Transparency and Consent Framework (TCF) supportUniversal tag for easy deploymentAMP (Accelerated Mobile Pages) supportVendor management and configurationAudience insights and analyticsFree to use for all publishers, including non-InMobi customersDeployed across 3+ million domains globally

Use cases

Publisher GDPR and CCPA complianceUser consent collection and management for digital advertisingVendor consent configuration for programmatic advertisingPrivacy-compliant audience data collectionePrivacy Directive compliance for EU-facing publishers

Customer segments

Digital PublishersMarketers and AdvertisersAd-supported Media CompaniesIAB Member Organizations

Tech & specs

Technology stack

JavaScript tag-based deploymentIAB Transparency and Consent Framework (TCF)AMP (Accelerated Mobile Pages) integration

Security & compliance

GDPRCCPAePrivacy DirectiveIAB Transparency and Consent Framework (TCF)

Deployment

Cloud

API

Yes

Explore further

3 views
Recent M&Aon the TimelineOn the Mapby country + regionOn the GraphNetwork around InMobi CMP