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Brief
Quantcast Choice was acquired by InMobi (Jan 2023)— see InMobi for current status.
Quantcast Choice

Quantcast Choice

Privacy & Consent Managementchoice.inmobi.com

Quantcast Choice, now part of InMobi, enables publishers to collect and manage user consent in compliance with GDPR, CCPA, and other global privacy regulations through a frictionless, customizable consent experience integrated with the IAB TCF.

Last updated Jul 8, 2026 by ATDb automated enrichment · Connections updated Jul 13, 2026

Founded
2018
HQ
San Francisco, California, United States
Parent
InMobi
Connections
28

At a glance

Employees
11-50
Funding
$371.5M
Revenue
$10M-$50M
Stock
N/A
15integrations10competitors1corporate family1acquisitions
Privacy & Consent ManagementPrivacy Technology

About

A leading IAB TCF-registered CMP, now part of InMobi, serving publishers seeking compliant and frictionless consent management across web and mobile environments.

Quantcast Choice is a Consent Management Platform (CMP) originally developed by Quantcast and acquired by InMobi in August 2023 (product-only acquisition — no Quantcast employees transferred). Now operated under InMobi, a global advertising technology company headquartered in San Francisco. Launched as a free tool for publishers, Quantcast Choice enables websites to collect, manage, and store user consent in compliance with major privacy regulations including GDPR, CCPA, and the IAB's Transparency and Consent Framework (TCF). It is one of the most widely adopted CMPs globally, used by hundreds of thousands of websites to present consent notices and manage user preferences for data collection and targeted advertising.

Business model

SaaS

Target market

Enterprise

What they offer

  • Consent Management Platform (CMP)

    Core platform for collecting, storing, and managing user consent signals in compliance with GDPR, CCPA, and other global privacy regulations.

  • IAB TCF Integration

    Full compliance with IAB Europe's Transparency and Consent Framework, enabling interoperability with programmatic advertising partners.

  • Customizable Consent UI

    Flexible consent notice and preference center templates that publishers can tailor to match their brand and regulatory requirements.

  • Vendor Management

    Tools to manage and configure the list of advertising technology vendors for which consent is collected.

  • CCPA Compliance Module

    Dedicated tools for US-based publishers to comply with the California Consumer Privacy Act and similar state-level regulations.

Key features

IAB TCF v2.x certified and registered CMPGDPR and CCPA compliance supportCustomizable consent UI and preference centerVendor list managementConsent signal storage and retrievalMulti-jurisdiction regulatory supportEasy publisher integration via JavaScript tagReal-time consent reporting and analytics

Use cases

GDPR consent collection for European web and app audiencesCCPA opt-out management for US-based publishersProgrammatic advertising consent signal passing via IAB TCFMulti-jurisdiction privacy compliance for global publishersConsent UI customization for branded publisher experiences

Customer segments

Digital publishers (web and mobile)Media companiesIndependent website operatorsApp developersAd-supported content platforms

Tech & specs

Technology stack

JavaScript (client-side CMP tag)IAB TCF APICloud-based consent storageREST API for consent data access

Security & compliance

GDPRCCPAIAB TCF v2.xePrivacy Directive

Deployment

Cloud

API

Yes

Corporate history
  1. 2018 · Founded
  2. 2023Acquired by InMobi
    Still operating as part of InMobi
Connection details
See alternatives to Quantcast Choice See integrations with Quantcast Choice (15)

Explore further

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