Quantcast Choice was acquired by InMobi (Jan 2023)— see InMobi for current status.

Quantcast Choice

Privacy & Consent Managementchoice.inmobi.com

Quantcast Choice, now part of InMobi, provides publishers with a free, scalable, and regulation-compliant consent management solution that supports GDPR, CCPA, and IAB TCF standards with minimal implementation friction.

Last updated Aug 8, 2026 by ATDb automated enrichment

Founded

2018

San Francisco, California, United States

Parent

InMobi

Connections

At a glance

Employees: 11-50
Funding: $371.5M
Revenue: $10M-$50M
Stock: N/A

15integrations10competitors1corporate family1acquisitions

Privacy & Consent Management Privacy Technology

About

One of the most widely adopted CMPs globally, with hundreds of thousands of publisher deployments; now part of InMobi's publisher technology suite

Quantcast Choice is a Consent Management Platform (CMP) originally developed by Quantcast and acquired by InMobi in August 2023 (product-only acquisition — no Quantcast employees transferred). Now operated under InMobi, a global advertising technology company headquartered in San Francisco. Launched as a free tool for publishers, Quantcast Choice enables websites to collect, manage, and store user consent in compliance with major privacy regulations including GDPR, CCPA, and the IAB's Transparency and Consent Framework (TCF). It is one of the most widely adopted CMPs globally, used by hundreds of thousands of websites to present consent notices and manage user preferences for data collection and targeted advertising.

Business model

SaaS

Target market

SMB, Mid-Market, Enterprise

What they offer

Consent Management Platform (CMP)
Core platform enabling publishers to display consent notices, collect user preferences, and store consent signals in compliance with GDPR, CCPA, and IAB TCF.
IAB TCF Integration
Native support for the IAB's Transparency and Consent Framework, enabling standardized consent signaling across the programmatic advertising ecosystem.
Geo-Targeted Consent Notices
Ability to serve different consent experiences based on user geography, ensuring compliance with region-specific regulations.
Consent Analytics Dashboard
Reporting and analytics tools that give publishers visibility into consent rates, user preferences, and compliance status.
Publisher Customization Tools
Customizable consent UI components allowing publishers to match consent notices to their site's branding and user experience.

Key features

IAB Transparency and Consent Framework (TCF) v2.x complianceGDPR and CCPA compliance supportFree tier available for publishers of all sizesGeo-targeted consent notice deliveryCustomizable consent UI and brandingConsent signal storage and retrievalAnalytics and reporting dashboardJavaScript tag-based deploymentSupport for Google's Additional Consent ModeMulti-language consent notice support

Use cases

Publisher GDPR compliance for EU audiencesCCPA opt-out management for California usersProgrammatic advertising consent signal managementIAB TCF consent string generation and storageMulti-regulation compliance for global publishersConsent rate optimization and analytics

Customer segments

Independent web publishers and bloggersDigital media companiesNews and editorial publishersE-commerce websitesAd-supported mobile and web appsEnterprise publishers with global audiences

Tech & specs

Technology stack

JavaScript (client-side CMP tag)IAB TCF APICloud-based consent storageREST APIs for consent data accessGoogle Consent Mode integration

Security & compliance

GDPRCCPAIAB Transparency and Consent Framework (TCF) v2.xGoogle Additional Consent ModeePrivacy Directive

Deployment

Cloud

API

Yes

Corporate history

2018 · Founded
2023Acquired by InMobi
Still operating as part of InMobi

Connection details

See alternatives to Quantcast Choice See integrations with Quantcast Choice (15)

Explore further

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