Skip to content
Brief
Quantcast Choice

Quantcast Choice

Quantcast Choice provides publishers with a free, IAB-certified CMP that simplifies global privacy compliance while integrating with Quantcast's advertising and audience measurement tools.

quantcast.comSan Francisco, California, United StatesFounded 2006Parent: InMobi

Last updated May 22, 2026 by ATDb automated enrichment

Industry
Privacy & Consent Management / AdTech Compliance
Business Model
Freemium / SaaS
Target Market
SMB, Mid-Market, Enterprise
Employee Count
501-1000
Funding
$371.5M
Revenue Range
$10M-$50M
Stock Symbol
N/A
Parent Company
InMobi
API Available
Yes
Market Position

One of the most widely deployed free CMPs globally, backed by Quantcast's established AdTech infrastructure and IAB-certified compliance frameworks

Overview

Quantcast Choice is a Consent Management Platform (CMP) originally developed by Quantcast and acquired by InMobi in August 2023 (product-only acquisition — no Quantcast employees transferred). Now operated under InMobi, a global advertising technology company headquartered in San Francisco. Launched as a free tool for publishers, Quantcast Choice enables websites to collect, manage, and store user consent in compliance with major privacy regulations including GDPR, CCPA, and the IAB's Transparency and Consent Framework (TCF). It is one of the most widely adopted CMPs globally, used by hundreds of thousands of websites to present consent notices and manage user preferences for data collection and targeted advertising.

Products & Features

Quantcast Choice CMP

Core consent management platform for collecting and storing user consent across GDPR, CCPA, and other privacy frameworks

IAB TCF v2.2 Support

Full compliance with the IAB Europe Transparency and Consent Framework version 2.2

CCPA Compliance Module

Dedicated module for California Consumer Privacy Act opt-out and disclosure requirements

Consent Analytics Dashboard

Reporting and analytics tools to monitor consent rates and user preferences

Customizable Consent UI

Configurable consent banners and preference centers to match publisher branding

Multi-language Support

Consent notices available in multiple languages to support global publisher audiences

Key Features
IAB TCF v2.2 certifiedCCPA/CPRA compliance supportFree to use for all publishersCustomizable consent UI and bannersConsent storage and audit trailMulti-language supportJavaScript tag-based deploymentIntegration with major ad tech vendorsConsent analytics and reportingGoogle Certified CMP Partner
Use Cases
GDPR consent collection for EU-facing websitesCCPA opt-out management for California usersPublisher compliance with IAB Transparency and Consent FrameworkManaging user data preferences across advertising vendorsConsent rate optimization and analyticsMulti-regulation compliance for global publishers
Customer Segments
Digital publishers (small to large)News and media websitesE-commerce sitesAd-supported web propertiesApp developersAgencies managing publisher compliance

Explore further

2 views