TrustArc
TrustArc is a leading privacy and data management platform that helps publishers build effective privacy programs through automated, continuous privacy insights that deliver end-to-end management across a wide range of needs.
Last updated Oct 16, 2026 by ATDb automated enrichment
AI-drafted from public sources10 sources cited
At a glance
- Employees
- 201-500
- Funding
- ~$70M+
- Revenue
- $50M-$100M
About
Leading privacy and data management platform with strong presence in publisher and ad tech compliance markets
TrustArc is a leading privacy and data management platform that helps publishers build effective privacy programs through automated, continuous privacy insights that deliver end-to-end management across a wide range of needs. In the ad tech space, TrustArc supports publishers, digital broadcasters, streaming platforms, and app developers with infrastructure and monetization technology spanning consent management, data activation, content intelligence, and advertising infrastructure. Its cookie consent manager helps publishers stay compliant across U.S. and global regulations, its ad compliance tools empower users to control their own ad preferences, and its website monitoring capabilities provide insight into tracking behavior to reduce non-compliance risk and improve user experience. Highest-rated features include identity verification, data subject access requests, and data access governance, alongside data mapping and discovery tools that help publishers understand the risks their users face. A Forrester study found that TrustArc users experienced an average ROI of 126%. Source 1: playwire.com — Ad Tech Ecosystem: Trustarc Source 2: findadtech.com — TrustArc, North America | FindAdtech | The Adtech Company Directory
Business model
SaaS
Target market
Enterprise
What they offer
Cookie Consent Manager
Helps publishers stay compliant with U.S. and global privacy regulations by managing cookie consent across websites and apps.
Ad Compliance Tools
Empowers users to control their own ad preferences while helping publishers meet advertising compliance requirements.
Website Monitoring
Provides insight into tracking behavior on publisher sites to reduce non-compliance risk and improve user experience.
Data Mapping & Discovery
Helps publishers and enterprises understand data flows and the risks their users face.
Data Subject Access Requests (DSAR)
Automates the handling of data subject access requests as required under GDPR, CCPA, and other regulations.
Data Access Governance
Controls and monitors who has access to personal data within an organization.
Identity Verification
Verifies the identity of data subjects making privacy requests, rated among TrustArc's highest-performing features.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 1997 · Founded
- 2019Absorbed Nymity