WireWheel automates privacy compliance operations and data subject rights management, enabling organizations to scale their privacy programs while reducing manual effort and ensuring regulatory compliance across global privacy frameworks.
Last updated Feb 8, 2026
- Industry
- Privacy Technology / Compliance Software
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $20M
- Revenue Range
- $1M-$10M
- Parent Company
- OneTrust
- API Available
- Yes
Market Position
Leading privacy management platform acquired by OneTrust, serving enterprise clients with complex data privacy requirements
Overview
WireWheel is a privacy management and data governance platform that helps organizations operationalize privacy compliance and manage data subject rights at scale. The company provides automated solutions for privacy program management, including data subject access requests (DSARs), consent management, data mapping, and privacy assessments. WireWheel serves as a critical infrastructure layer for organizations navigating complex global privacy regulations such as GDPR, CCPA/CPRA, and other emerging privacy laws. While not strictly an AdTech company, WireWheel plays an important role in the advertising technology ecosystem by enabling companies that collect and process consumer data for advertising purposes to maintain compliance with privacy regulations. The platform helps AdTech companies, publishers, and brands manage consent, honor consumer privacy rights, and maintain transparent data practices. In 2021, WireWheel was acquired by OneTrust, a leading privacy and security software provider, expanding its reach and integration capabilities within the broader privacy technology landscape.
Products & Features
Data Subject Rights Management
Automated workflow system for processing data subject access requests (DSARs), deletion requests, and other privacy rights under GDPR, CCPA, and other regulations
Privacy Data Mapping
Automated discovery and mapping of personal data across systems to maintain an inventory of data processing activities
Consent Management
Tools for managing and tracking consumer consent preferences across channels and touchpoints
Privacy Assessments
Automated privacy impact assessments (PIAs) and data protection impact assessments (DPIAs)
Key Features
Automated DSAR workflow managementCross-system data discovery and mappingConsent preference managementPrivacy impact assessmentsRegulatory compliance trackingMulti-regulation support (GDPR, CCPA, LGPD, etc.)API-driven integrationsAudit trail and reporting
Use Cases
Processing consumer data subject access requests at scaleAutomating GDPR and CCPA compliance workflowsManaging consent preferences across digital propertiesConducting privacy impact assessments for new productsMaintaining data inventory for regulatory auditsOrchestrating data deletion requests across multiple systems
Customer Segments
Enterprise technology companiesFinancial services institutionsHealthcare organizationsRetail and e-commerce companiesMedia and publishing companiesAdTech and MarTech platforms