OneTrust

Market leader in privacy and consent management platforms with dominant position in enterprise privacy compliance software

OneTrust is a privacy and data governance technology company that provides a comprehensive platform for managing privacy compliance, consent management, and data protection. While not a pure-play AdTech company, OneTrust plays a critical role in the advertising technology ecosystem by providing cookie consent management, preference centers, and consent orchestration solutions that enable publishers and advertisers to comply with privacy regulations like GDPR, CCPA, and other global data protection laws. The company has become the market leader in privacy management technology, serving thousands of enterprise customers across various industries. OneTrust's solutions are particularly important for AdTech companies, publishers, and brands that need to manage user consent for tracking technologies, cookies, and data collection. The platform integrates with major advertising platforms, tag management systems, and consent management frameworks to ensure compliant data collection and personalized advertising. OneTrust has expanded beyond privacy compliance into broader trust and risk management, offering solutions for third-party risk management, ethics and compliance, ESG reporting, and GRC (governance, risk, and compliance). The company has grown rapidly through both organic development and strategic acquisitions, establishing itself as a comprehensive trust intelligence platform for enterprises navigating complex regulatory environments.