Piano Analytics

Leading analytics platform for digital publishers and subscription businesses with strong European presence

Piano Analytics is an enterprise-grade digital analytics and tag management platform that forms a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Piano Analytics emerged from the acquisition of AT Internet, a European analytics leader, and has been integrated into Piano's broader offering which includes subscription management, personalization, and audience activation capabilities. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into a privacy-first analytics solution. The platform differentiates itself through its focus on first-party data collection, GDPR compliance, and cookieless tracking capabilities, making it particularly attractive to European publishers and media companies. Piano Analytics competes in the enterprise analytics space against platforms like Adobe Analytics and Google Analytics 360, positioning itself as a privacy-conscious alternative with strong capabilities for content publishers and subscription-based businesses.