Piano Analytics

Piano Analytics is an enterprise-grade digital analytics and tag management platform that serves as a core component of Piano's comprehensive digital experience suite. The platform provides organizations with sophisticated tools for measuring, analyzing, and optimizing user engagement across web and mobile properties. Designed specifically for data-intensive enterprises, Piano Analytics combines real-time data collection, advanced segmentation capabilities, and integrated tag management into a unified solution that enables marketing teams, product managers, and data analysts to make informed, data-driven decisions while maintaining strict compliance with global privacy regulations including GDPR and CCPA. The platform distinguishes itself in the crowded analytics market through its emphasis on data ownership, privacy-first architecture, and granular control over data collection and processing. Piano Analytics serves a diverse client base spanning media publishers, e-commerce platforms, financial services institutions, and enterprise organizations that require sophisticated measurement capabilities beyond traditional web analytics solutions. With particular strength in European markets where data sovereignty and regulatory compliance are paramount, the platform offers customizable dashboards, flexible data models, and robust API access that allows organizations to integrate analytics insights throughout their technology ecosystem. The tag management component accelerates implementation by enabling non-technical users to deploy and manage tracking codes without extensive developer resources, reducing time-to-value and technical overhead.