iubenda

A widely adopted, self-serve privacy compliance platform serving over 100,000 businesses globally, positioned as an accessible and affordable alternative to enterprise-focused CMP providers.

iubenda is a legal technology company specializing in privacy compliance solutions for businesses of all sizes. The platform enables companies to generate legally compliant privacy policies, cookie policies, and terms and conditions documents, as well as deploy cookie consent banners and manage user consent in accordance with GDPR, CCPA, LGPD, and other international privacy frameworks. Its tools are designed to be accessible to non-lawyers while meeting the standards required by legal professionals. iubenda operates a consent management platform (CMP) that integrates with websites and mobile applications, allowing businesses to collect, store, and demonstrate user consent for data processing activities. The company serves over 100,000 clients across more than 100 countries, making it one of the more widely adopted privacy compliance solutions globally. Its multilingual document generation and jurisdiction-aware compliance features make it particularly attractive to businesses operating across multiple markets. In the broader AdTech and privacy tech ecosystem, iubenda sits at the intersection of legal compliance and digital marketing, helping publishers and advertisers meet the consent requirements that underpin programmatic advertising. The company has a partnership with consentmanager, combining capabilities to strengthen its consent management offering. iubenda competes with platforms such as OneTrust, Cookiebot, TrustArc, and Termly, differentiating itself through ease of use, affordability, and a strong self-serve model suited to SMBs and developers.