Magento

One of the world's most widely adopted e-commerce platforms before rebranding to Adobe Commerce, with a dominant presence among mid-market and enterprise merchants.

Magento was a powerful open-source e-commerce platform that provided merchants with highly flexible shopping cart systems and extensive control over their online store's look, content, and functionality. Founded in 2008, Magento quickly became one of the most widely adopted e-commerce platforms globally, powering hundreds of thousands of online stores ranging from small businesses to large enterprises. Its open-source architecture allowed developers to customize virtually every aspect of the platform, fostering a massive ecosystem of extensions, themes, and integrations. The platform offered two primary editions: Magento Open Source (formerly Community Edition), a free version for smaller merchants, and Magento Commerce (formerly Enterprise Edition), a paid version with advanced features for larger businesses. Magento was acquired by eBay in 2011 and later spun off as an independent company in 2015 before being acquired by Adobe in 2018 for approximately $1.68 billion. Adobe integrated Magento into its Experience Cloud suite, leveraging its e-commerce capabilities alongside Adobe's marketing, analytics, and content tools. Following the Adobe acquisition, the Magento brand was gradually retired and replaced by Adobe Commerce, which continues to serve as Adobe's flagship e-commerce solution. The transition represented a significant consolidation in the e-commerce and digital experience platform space, combining Magento's robust commerce capabilities with Adobe's broader digital marketing ecosystem. The Magento Open Source community edition continues to exist under the open-source umbrella, but the commercial brand has been fully absorbed into Adobe Commerce.