Magento

Was one of the world's most widely used e-commerce platforms before being absorbed into Adobe Commerce; historically a dominant player in open-source commerce solutions.

Magento was founded in 2008 and quickly became one of the most widely adopted open-source e-commerce platforms in the world, empowering merchants of all sizes to build and manage highly customizable online stores. The platform offered a flexible shopping cart system, extensive control over storefront design, content, and functionality, and a vast ecosystem of extensions and integrations. Its open-source Community Edition attracted a massive developer community, while its Enterprise Edition catered to larger businesses requiring advanced features, scalability, and dedicated support. In 2011, Magento was acquired by eBay, which sought to integrate it into its commerce technology portfolio. eBay later spun off Magento as an independent company in 2015 under private equity ownership by Permira. During this period, Magento continued to grow its merchant base and developer ecosystem, cementing its position as a top-tier e-commerce platform competing with Shopify, WooCommerce, and Salesforce Commerce Cloud. In May 2018, Adobe acquired Magento Commerce for approximately $1.68 billion, integrating it into the Adobe Experience Cloud as Adobe Commerce. The Magento brand was gradually retired in favor of the Adobe Commerce branding, with the open-source version continuing under the Magento Open Source name for a period. The acquisition marked the end of Magento as an independent brand, with its technology and capabilities absorbed into Adobe's broader digital experience and marketing platform ecosystem.