Magento

Leading open-source e-commerce platform, now part of Adobe Experience Cloud

Magento is an open-source e-commerce platform that provides online merchants with a flexible shopping cart system and control over the look, content, and functionality of their online stores. Founded in 2007 and launched publicly in 2008, Magento quickly became one of the world's leading e-commerce platforms, powering hundreds of thousands of online stores globally. The platform offers both open-source (Magento Open Source) and commercial (Magento Commerce) editions, serving businesses ranging from small startups to large enterprises. Magento was acquired by eBay in 2011 for approximately $180 million, then spun off as an independent company in 2015 before being acquired by Adobe in 2018 for $1.68 billion. Under Adobe's ownership, Magento operates as part of Adobe Experience Cloud and has been rebranded as Adobe Commerce, though it continues to maintain the Magento brand and community. The platform remains a significant player in the e-commerce ecosystem, offering extensive customization capabilities, a large marketplace of extensions, and robust features for catalog management, marketing, and customer engagement. While Magento is primarily an e-commerce platform rather than a pure AdTech solution, it plays an important role in the digital commerce and marketing technology ecosystem. The platform integrates with various advertising and marketing technologies, enabling merchants to execute personalized marketing campaigns, track customer behavior, and optimize their digital commerce operations. Adobe has integrated Magento with its broader suite of marketing and analytics tools, positioning it as a comprehensive commerce solution within the Adobe Experience Cloud.