mParticle provides a unified customer data infrastructure that enables brands to collect, clean, and connect customer data in real-time across all channels, reducing engineering complexity while improving data quality and customer experience personalization.
Last updated Feb 8, 2026
- Industry
- Customer Data Platform (CDP)
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 201-500
- Funding
- $150M
- Revenue Range
- $10M-$50M
- Parent Company
- Permutive
- API Available
- Yes
Market Position
Leading enterprise CDP provider with strong mobile and omnichannel capabilities
Overview
mParticle is a leading customer data platform (CDP) that enables brands to collect, unify, and activate customer data across all channels and touchpoints in real-time. Founded in 2013, the company provides a comprehensive data infrastructure solution that helps businesses break down data silos, ensure data quality, and deliver personalized customer experiences at scale. mParticle serves as a central hub that ingests data from various sources (mobile apps, web, connected devices, offline systems) and distributes it to hundreds of integrated marketing, analytics, and data warehousing tools. The platform is particularly strong in mobile-first and omnichannel use cases, offering robust SDKs and APIs that make it easier for brands to implement sophisticated data collection and activation strategies without extensive engineering resources. mParticle was acquired by Permutive in 2024, combining CDP capabilities with privacy-first audience activation technology. The company serves major enterprise brands across retail, media, financial services, and other verticals, positioning itself as a critical infrastructure layer in the modern marketing technology stack.
Products & Features
Data Connections
Pre-built integrations with 300+ marketing, analytics, and data warehouse platforms
Identity Resolution
Unified customer profiles across devices, channels, and touchpoints with probabilistic and deterministic matching
Data Quality
Real-time data validation, transformation, and governance tools to ensure clean, consistent data
Audience Management
Segment builder and audience activation across connected platforms
Privacy & Consent Management
Tools for managing user consent and data privacy compliance across jurisdictions
Real-Time Data Streaming
Event streaming infrastructure for immediate data collection and forwarding
Key Features
Real-time data collection and forwarding300+ pre-built integrationsCross-platform identity resolutionData quality and governance controlsPrivacy and consent managementAudience segmentation and activationMobile-first SDKsData warehouse syncPredictive analytics capabilitiesServer-side tag management
Use Cases
Omnichannel customer journey orchestrationReal-time personalization across web and mobileMarketing attribution and analyticsCustomer 360 profile creationPrivacy-compliant data collection and activationData warehouse population and synchronizationCross-device identity resolutionAudience segmentation and targetingMarketing technology stack consolidation
Customer Segments
Enterprise retail and e-commerce brandsMedia and entertainment companiesFinancial services institutionsTravel and hospitality brandsConsumer technology companiesHealthcare organizationsTelecommunications providers