mParticle provides a unified customer data infrastructure that eliminates data silos and enables real-time data orchestration across marketing, analytics, and data warehouse tools through a single integration.
Last updated Apr 12, 2026 by AI Enrichment
- Industry
- Customer Data Platform (CDP)
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 201-500
- Funding
- $150M
- Revenue Range
- $50M-$100M
- Parent Company
- Rokt
- API Available
- Yes
Market Position
Leading enterprise-focused CDP with strong mobile data capabilities
Overview
mParticle is a customer data platform (CDP) that enables companies to collect, unify, and connect customer data across their entire marketing and analytics technology stack. Founded in 2013, the platform serves as a central hub for customer data management, allowing brands to capture data from multiple sources (mobile apps, web, connected devices), standardize it, and route it to hundreds of integrated partners including analytics, marketing automation, and advertising platforms. The company was acquired by Rokt in December 2024 but continues to operate as a distinct brand and platform. mParticle's platform addresses the challenge of fragmented customer data by providing a single SDK/API integration that connects to over 300 pre-built integrations with marketing, analytics, and data warehouse solutions. The company serves enterprise and mid-market brands across retail, media & entertainment, financial services, and other consumer-facing industries. Its core capabilities include real-time data streaming, audience segmentation, identity resolution, data quality management, and privacy controls. As part of Rokt's portfolio, mParticle continues to serve its customer base while benefiting from Rokt's ecommerce technology expertise. The platform remains a significant player in the CDP market, competing with solutions like Segment (Twilio), Adobe Experience Platform, and Tealium, with a particular strength in mobile-first data collection and real-time data orchestration capabilities.
Products & Features
Data Connections
Pre-built integrations with 300+ marketing, analytics, and data warehouse platforms for seamless data routing
Audience Management
Real-time audience segmentation and activation across connected platforms
Identity Resolution
Unified customer profiles across devices and channels through deterministic and probabilistic matching
Data Quality
Data validation, governance, and quality controls to ensure clean, reliable customer data
Privacy & Consent Management
Tools for managing user consent, data privacy compliance, and data subject rights
Key Features
Single SDK integration for mobile, web, and connected devicesReal-time data streaming and event forwarding300+ pre-built integrationsIdentity resolution and user profile unificationAudience segmentation and activationData quality and validation controlsPrivacy and consent managementData warehouse sync capabilitiesServer-side data collectionCalculated attributes and custom events
Use Cases
Unifying customer data across mobile apps, web, and offline channelsReal-time audience segmentation and personalizationMarketing attribution and analytics consolidationCross-channel customer journey orchestrationData warehouse population and analytics enablementPrivacy compliance and consent managementReducing engineering overhead for marketing integrationsA/B testing and experimentation data collection
Customer Segments
Retail and eCommerceMedia and EntertainmentFinancial ServicesTravel and HospitalityConsumer TechnologyGamingHealthcare