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mParticle
AcquiredNew York, NY, USA · Founded 2013
201-500 employees · $255M
Sourced & current · updated Jun 1, 2026Website
mParticle is a leading customer data platform (CDP) that helps enterprises collect, unify, and orchestrate first-party data across channels and devices — acquired by Rokt in 2024.
Where they sit
Stack tier: Infrastructure & Data (B)
Customer Data PlatformIdentity ResolutionPrivacy & Consent Management
A top-tier enterprise CDP with strong mobile-first roots, competing with Segment, Tealium, and Adobe Experience Platform
Ownership
Parent: Rokt