mParticle

Acquired

New York, NY, USA · Founded 2013

201-500 employees · $255M

Sourced & current · updated Jul 8, 2026Website

mParticle is a leading customer data platform (CDP) that helps enterprises collect, unify, and orchestrate first-party data across channels and devices — acquired by Rokt in 2024.

Where they sit

Stack tier: Infrastructure & Data (B)

Customer Data PlatformIdentity ResolutionPrivacy & Consent Management

A top-tier enterprise CDP with strong mobile-first roots, competing with Segment, Tealium, and Adobe Experience Platform

Ownership

Parent: Rokt

Subsidiaries

Indicative

Competitors

Adobe Experience Platform