Zeotap

A leading European-origin enterprise Customer Intelligence Platform competing with global CDPs and identity resolution providers, with a strong privacy-first positioning

Zeotap is a Berlin-based customer intelligence platform (CIP) that sits at the intersection of AdTech and MarTech, helping enterprise brands unify, enrich, and activate their first-party customer data. Founded in 2014, the company offers a suite of tools for identity resolution, customer data management, and audience segmentation, enabling organizations to build a single, accurate view of their customers across fragmented touchpoints. Zeotap's platform leverages deterministic and probabilistic matching, machine learning, and a proprietary identity graph to help marketers deliver personalized experiences while maintaining compliance with global privacy regulations such as GDPR and CCPA. Zeotap's core product, the Customer Intelligence Platform, combines CDP (Customer Data Platform) capabilities with identity resolution and data enrichment, differentiating it from pure-play CDPs by offering richer data assets and cross-channel identity stitching. The company also operates a data marketplace that allows brands to onboard and activate third-party data segments. Zeotap has built strong partnerships with major media platforms, data clean rooms, and marketing clouds, positioning itself as a privacy-first alternative to cookie-dependent targeting solutions. In the competitive landscape, Zeotap competes with companies like Tealium, Segment, LiveRamp, and Acxiom, but differentiates through its European heritage and privacy-by-design architecture, making it particularly well-suited for brands navigating stringent data protection requirements. The company has raised significant venture funding and serves major enterprise clients across retail, financial services, telecommunications, and media verticals globally.