Zeotap

A leading privacy-first Customer Intelligence Platform in Europe, competing with global CDP and identity resolution vendors with a strong emphasis on GDPR compliance and first-party data activation.

Zeotap is a Berlin-based Customer Intelligence Platform (CIP) founded in 2014 that helps enterprise brands harness the full value of their first-party customer data. The platform enables organizations to ingest and unify fragmented customer data from multiple sources, enrich it with additional intelligence, and activate it across marketing and advertising channels — all while maintaining strict compliance with GDPR, CCPA, and other global privacy regulations. Zeotap's identity resolution capabilities are a core differentiator, allowing brands to build a single, persistent view of each customer without relying on third-party cookies. Zeotap operates at the intersection of Customer Data Platforms (CDPs), identity resolution, and data enrichment, positioning itself as a privacy-first alternative in a market increasingly constrained by cookie deprecation and tightening data regulations. Its platform is particularly well-suited for regulated industries such as financial services, telecommunications, and retail, where data governance and compliance are paramount. The company serves major global brands and has established a strong footprint across Europe and beyond. In the broader AdTech and MarTech ecosystem, Zeotap competes with CDP vendors and identity solution providers, differentiating itself through its European heritage and privacy-by-design architecture. The company has raised significant venture funding and continues to expand its product capabilities and partner integrations, including connections to major DSPs, SSPs, CRMs, and cloud data warehouses. Zeotap's focus on first-party data activation positions it well for the post-third-party-cookie era of digital advertising.