Zeotap

Zeotap plays a critical role in the AdTech ecosystem as a leading customer intelligence platform. The company's core offerings focus on identity resolution and data enrichment solutions, enabling enterprises to unify customer data across multiple touchpoints and build comprehensive customer profiles while ensuring strict data privacy compliance. Zeotap's key products and services include its Identity Resolution and Data Enrichment solutions, which leverage advanced machine learning and deterministic matching capabilities to help organizations enhance their first-party data and activate insights across marketing channels. These solutions are particularly valuable for companies dealing with complex customer data landscapes, as they provide precise identity resolution in a privacy-first environment. Zeotap has established a strong market position as a trusted partner for enterprise-level organizations, helping them unlock the full potential of their customer data. The company has experienced recent developments, including strategic acquisitions and new product launches, further strengthening its capabilities and solidifying its position as a leading player in the AdTech ecosystem.