Zeotap

A leading European-origin Customer Intelligence Platform competing in the enterprise CDP and identity resolution space, with strong privacy-first positioning for the post-cookie era.

Zeotap is a Berlin-based Customer Intelligence Platform (CIP) founded in 2014, designed to help brands consolidate fragmented customer data into unified profiles and activate that data across marketing channels. The platform combines customer data platform (CDP) capabilities with identity resolution, audience segmentation, and data enrichment, enabling marketers to build a single, accurate view of their customers while adhering to GDPR, CCPA, and other global privacy regulations. Zeotap's proprietary identity graph and deterministic matching technology are central to its offering, allowing brands to connect data across devices and channels without relying on third-party cookies. In the AdTech and MarTech ecosystem, Zeotap occupies a distinctive position by blending traditional CDP functionality with a robust data marketplace and identity layer. Its platform supports real-time data ingestion, machine learning-driven audience modeling, and direct integrations with major activation channels including DSPs, social platforms, and CRM systems. The company has expanded its footprint across Europe, the United States, and Asia-Pacific, serving large enterprise clients in sectors such as telecommunications, retail, financial services, and media. Zeotap has raised significant venture funding and has grown its partner ecosystem to include major cloud providers, data clean room operators, and media platforms. As the industry transitions away from third-party identifiers, Zeotap has positioned its first-party data unification and privacy-safe identity resolution capabilities as a future-proof alternative, making it a notable player in the post-cookie advertising landscape.