Zeotap

A privacy-first Customer Intelligence Platform competing in the enterprise CDP and identity resolution space, differentiated by its first-party data focus and compliance-first architecture.

Zeotap is a leading Customer Intelligence Platform (CIP) designed to help enterprise brands harness the full value of their first-party customer data. The platform enables organizations to unify disparate customer data sources, build rich customer profiles, and activate those insights across marketing and advertising channels — all while maintaining rigorous privacy and compliance standards aligned with GDPR, CCPA, and other global regulations. At the core of Zeotap's offering is its ability to perform deterministic identity resolution, allowing brands to stitch together customer touchpoints across devices and channels into a single, coherent view. The platform also provides data enrichment capabilities, enabling marketers to augment their first-party data with additional signals to improve segmentation, personalization, and targeting precision. Zeotap's CDP (Customer Data Platform) functionality sits within a broader CIP framework that goes beyond traditional CDPs by incorporating identity and intelligence layers. In the AdTech and MarTech ecosystem, Zeotap occupies a differentiated position as a privacy-first data platform at a time when third-party cookie deprecation and tightening data regulations are reshaping how brands engage with customers. The company competes with established CDP and data platform vendors and has built a notable integration ecosystem spanning major advertising platforms, data clean rooms, and marketing clouds, making it a relevant player for enterprise brands navigating the post-cookie landscape.