Zeotap

Leading European-origin CDP with strong privacy-first identity resolution capabilities, competing globally against established CDP and identity vendors

Zeotap is a Berlin-based Customer Intelligence Platform (CIP) founded in 2014 that enables enterprise brands to unify their first-party customer data, enrich it with deterministic identity and third-party signals, and activate it across marketing channels. The platform combines a Customer Data Platform (CDP) with identity resolution and data enrichment capabilities, positioning Zeotap as a comprehensive solution for brands navigating the post-cookie, privacy-first advertising landscape. Zeotap's proprietary identity graph, built on deterministic mobile operator data, differentiates it from probabilistic identity solutions. Zeotap serves major global brands and agencies across retail, financial services, telecommunications, and media verticals. Its platform, marketed as 'zeotap CDP,' allows marketers to create unified customer profiles, build precise audience segments, and push those audiences to major DSPs, social platforms, and other activation endpoints. The company has made significant investments in privacy-by-design architecture, achieving compliance with GDPR, CCPA, and other global data regulations — a key selling point as signal loss from cookie deprecation accelerates. The company has raised significant venture funding and expanded its footprint across Europe, the Americas, and Asia-Pacific. Zeotap competes in the crowded CDP and identity resolution space against players like Tealium, Treasure Data, and LiveRamp, but differentiates through its telco-grade identity data heritage and strong European privacy compliance posture. It is recognized as a notable challenger in Gartner and Forrester evaluations of the CDP market.