Rokt

Market leader in post-transaction ecommerce advertising networks, with a dominant position in high-intent checkout and confirmation-page monetization

Rokt is a New York City-based ecommerce technology company founded in 2012 by Bruce Buchanan that operates a transaction network connecting brands with highly engaged consumers at the moment of purchase. Its core platform uses machine learning and real-time decisioning to deliver personalized, relevant offers to consumers during the checkout and post-purchase experience — a moment characterized by high intent and receptivity. Rokt's network spans major ecommerce players including Ticketmaster, Live Nation, Uber, and others, enabling both monetization for transaction partners and customer acquisition for advertisers. The company's platform sits at the intersection of performance marketing and ecommerce monetization, differentiating itself from traditional display advertising by targeting consumers at the highest-intent moment in the purchase funnel. Rokt's AI engine evaluates thousands of signals in real time to match the most relevant offer to each individual consumer, driving measurable outcomes for advertisers while generating incremental revenue for ecommerce partners. In January 2025, Rokt completed a $335M secondary transaction and simultaneously merged with customer data platform mParticle, significantly expanding its data infrastructure and CDP capabilities. With a private valuation of approximately $3.5 billion, Rokt has established itself as a dominant player in the post-transaction advertising and ecommerce monetization space. The mParticle merger positions Rokt as a more comprehensive data and commerce platform, combining real-time transaction network reach with enterprise-grade customer data management. The combined entity competes across ecommerce monetization, performance marketing, and customer data platform categories, serving enterprise retailers, travel companies, ticketing platforms, and direct-to-consumer brands globally.