Rokt

Market leader in transaction moment marketing, operating a proprietary ecommerce network that monetizes post-purchase and checkout experiences for large-scale retailers and platforms

Rokt is a New York City-based ecommerce technology company founded in 2012 by Bruce Buchanan. The company operates a transaction moment marketing network that connects brands with highly engaged consumers at the point of purchase — the moment when intent and attention are at their peak. Rokt's platform uses real-time machine learning to match relevant offers, upsells, and messages to individual consumers during the checkout and post-purchase experience, enabling both monetization for ecommerce operators and customer acquisition for advertisers. Rokt serves a dual-sided marketplace: on one side, large ecommerce companies and retailers (like Ticketmaster, Uber, and Staples) use Rokt to monetize their transaction flows by displaying relevant third-party offers; on the other side, brands and advertisers pay to reach these high-intent consumers. The platform's AI engine, called Rokt Brain, processes billions of signals in real time to optimize which offer is shown to which consumer, maximizing relevance and conversion rates. In January 2025, Rokt completed a $335 million secondary transaction and merged with mParticle, a leading customer data platform, significantly expanding its data infrastructure and capabilities. Rokt has grown to become a significant player in the ecommerce monetization and transaction marketing space, with a reported private valuation of approximately $3.5 billion. The mParticle merger positions Rokt as a more comprehensive data and commerce platform, combining transaction-moment advertising with first-party customer data management. The company operates globally with offices across North America, Europe, and Asia-Pacific, and processes hundreds of millions of transactions annually across its network.