Rokt

NYC-headquartered ecommerce-network leader founded 2012 by Bruce Buchanan. ~$3.5B private valuation. Closed $335M secondary January 2025 alongside mParticle merger. Real-time relevance + commerce monetization platform.

Where they sit

Stack tier: Ecosystem Services (A)

Retail Media PlatformPerformance Marketing

Market leader in post-transaction ecommerce advertising networks, with a dominant position in high-intent checkout and confirmation-page monetization

Ownership

Subsidiaries

mParticle

Permutive