Uber Technologies

Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent user base to deliver contextually relevant advertising experiences. Uber Ads represents a significant growth vertical for the company, offering advertisers unique access to consumers during critical decision-making moments. The platform enables brands to reach users through in-app placements, sponsored locations, and journey-based targeting across both the Uber and Uber Eats applications. With sophisticated audience segmentation capabilities derived from real-world behavioral data, Uber provides advertisers with powerful tools to drive foot traffic, increase brand awareness, and measure offline conversions. The company's advertising business has seen substantial expansion, with enhanced attribution models, self-serve ad platforms, and partnerships with major demand-side platforms (DSPs) and measurement providers to create a comprehensive advertising ecosystem that bridges digital engagement with physical world actions.