Category
Digital Out-of-Home
Digital out-of-home advertising technology enables the programmatic buying, selling, and management of ads displayed on digital screens in physical spaces. Media owners, advertisers, and agencies use these platforms to automate the sale and placement of campaigns across networks of digital billboards, transit displays, retail screens, and venue installations. The category provides supply-side platforms that help media owners monetize and manage their screen inventory, demand-side platforms that let advertisers purchase placements, ad servers built for outdoor environments, and data tools for audience targeting and campaign measurement. These solutions connect traditional outdoor advertising with modern programmatic workflows, allowing real-time bidding and campaign optimization across geographically dispersed screen networks.
Companies
32
Tier distribution
32 Digital Out-of-Home companies tracked by ATDb — 5 leaders, 1 recent deals.
Recent deals in Digital Out-of-Home
- National CineMedia acquires Captivate HoldingsAcquisition$275M2026-09-21
- Chrysalis Holdings invests in MoburstFunding$11.8M2026-05-19
- Rembrand acquires SpacebackAcquisition2025-09-15
- Tremor International acquires AmobeeAcquisition$239M2022-01-03
Most acquisitive in Digital Out-of-Home
Broadsign
Digital Out-of-Home (DOOH) Advertising Technology
Broadsign is a rapidly expanding software company specializing in managing and optimizing out-of-home (OOH) advertising through an advanced platform that enhances media operations and programmatic advertising efficiency.
Hivestack
AcquiredProgrammatic Digital Out-of-Home (DOOH) Advertising
Hivestack is a global, full-stack adtech company powering both the buy and sell sides of programmatic digital out-of-home (DOOH) advertising.
Comcast Spotlight
RebrandedTelevision & Cable Advertising Sales
Comcast Spotlight was Comcast Cable's advertising sales division, selling local and regional spot cable advertising on Comcast systems and, through market interconnects and representation deals, on other pay-TV operators' subscribers.
Lyft Media
Out-of-Home & Mobility Media Advertising
Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation.
Vistar Media
AcquiredProgrammatic Advertising / Digital Out-of-Home (DOOH)
Vistar Media is a global ad tech company and the world's largest digital out-of-home (DOOH) advertising marketplace, offering technology designed to make buying and selling OOH media easier.
AdQuick
Out-of-Home (OOH) Advertising Technology
Adsquare
Location Intelligence & Audience Data
Captivate
Digital Out-of-Home (DOOH)
Captivate operates digital advertising networks in office building elevators and lobbies, reaching professional audiences in commercial real estate environments.
Clear Channel Outdoor
Out-of-Home (OOH) Advertising
Clear Channel Outdoor is a leading global out-of-home (OOH) advertising company operating billboards, street furniture, and transit displays across multiple continents.
Cooler Screens
Digital Out-of-Home (DOOH) / Retail Media
Cooler Screens transforms retail cooler doors into interactive digital media displays, creating an in-store advertising and retail media network.
Gravy Analytics
Location Intelligence & Data Analytics
Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.
Intersection
Digital Out-of-Home (DOOH) Advertising
Out-of-home (OOH) advertising and smart city infrastructure company operating digital displays and Wi-Fi kiosks in urban environments.
OAAA
Out-of-Home (OOH) / Digital Out-of-Home (DOOH) Advertising
OAAA (Out of Home Advertising Association of America) is the leading trade association representing the U.S. out-of-home (OOH) advertising industry, advocating for its members and promoting OOH media growth.
OUTFRONT Media
Out-of-Home (OOH) Advertising
OUTFRONT Media is a leading out-of-home (OOH) advertising company operating billboards, transit displays, and digital signage across major U.S. markets.
Adomni
Digital Out-of-Home (DOOH) Advertising
Carvertise
Out-of-Home (OOH) Advertising
Carvertise is a rideshare and vehicle advertising platform that connects brands with drivers to turn their cars into mobile billboards.
Lyft, Inc.
Mobility Media / Out-of-Home Advertising / In-App Advertising
Lyft is an American ride-sharing and mobility company (founded 2012; Nasdaq: LYFT). Its advertising arm, Lyft Media, monetizes the rider journey via in-app ads, in-car tablets, on-car rooftop screens, and bikeshare station displays.
Tokyu Corporation
Out-of-Home (OOH) / Digital Out-of-Home Advertising
Tokyu Corporation is a major Japanese conglomerate anchored by its railway and real estate operations in the Greater Tokyo area, with growing interests in lifestyle, retail, and digital media advertising.
Tremor International
RebrandedVideo Advertising Technology
End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile, and display.
Uber Technologies
AdTech / Location-Based Advertising / Mobility-as-a-Service
Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent u...
VIOOH
Digital Out-of-Home (DOOH) Programmatic Advertising
Wrapify
Out-of-Home (OOH) Advertising / Mobile Advertising
Wrapify is a rideshare and gig-driver advertising platform that transforms personal vehicles into mobile billboards through vinyl wraps and digital campaigns.
Brandfirst
MergedExperiential & Digital Signage
Zaventem (Belgium) signage and interactive-experience agency, acquired by Deloitte Belgium Feb 1 2018. Folded into Deloitte Belgium. Sources: Deloitte Belgium press + Consultancy.uk + Mergr deal summary.
Firefly
Digital Out-of-Home (DOOH) Advertising
Firefly is a rideshare advertising platform that transforms vehicles into mobile billboards using digital rooftop displays.
Displayce
Programmatic DOOH Advertising
Displayce is a French programmatic DSP specialized exclusively in Digital Out-of-Home (DOOH) advertising, enabling advertisers to plan, buy, and measure outdoor digital screens programmatically across Europe. The platform connects to major DOOH operators and SSPs, offering audience-based targeting for outdoor campaigns. It is one of the leading independent DOOH-native DSPs in the European market.
Face++
Computer Vision / AI Platform
Face++ is a Chinese computer vision and facial recognition technology company that provides AI-powered image analysis APIs and solutions.
Lamar Advertising
Out-of-Home (OOH) Advertising
One of the largest outdoor advertising companies in North America (Nasdaq: LAMR), with more than 360,000 billboard, transit and airport displays across the United States and Canada; public since 1996.
Ströer
Out-of-Home & Digital Media Advertising
Ströer is Germany's largest out-of-home media company and a major digital publisher, operating over 300,000 advertising touchpoints including digital OOH screens, online portals, and performance marketing networks across Germany. It runs a full-stack digital advertising business including its own SSP, data platform, and content portals reaching tens of millions of Germans monthly. Ströer's programmatic DOOH and digital media sales make it a dominant force in the German AdTech and media landscape.
Verifone
AcquiredCommerce Media / Out-of-Home Advertising / Payment Technology
Verifone — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).