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Category

Digital Out-of-Home

Digital out-of-home advertising technology enables the programmatic buying, selling, and management of ads displayed on digital screens in physical spaces. Media owners, advertisers, and agencies use these platforms to automate the sale and placement of campaigns across networks of digital billboards, transit displays, retail screens, and venue installations. The category provides supply-side platforms that help media owners monetize and manage their screen inventory, demand-side platforms that let advertisers purchase placements, ad servers built for outdoor environments, and data tools for audience targeting and campaign measurement. These solutions connect traditional outdoor advertising with modern programmatic workflows, allowing real-time bidding and campaign optimization across geographically dispersed screen networks.

Companies

32

Tier distribution

S2A3B12Other15

32 Digital Out-of-Home companies tracked by ATDb — 5 leaders, 1 recent deals.

Recent deals in Digital Out-of-Home

Avg Completeness
80%
News (30d)
15
Deals (90d)
1
(3)
(12)
AdQuick

AdQuick

Out-of-Home (OOH) Advertising Technology

Los Angeles, California
Adsquare

Adsquare

Location Intelligence & Audience Data

Berlin
Captivate

Captivate

Digital Out-of-Home (DOOH)

Captivate operates digital advertising networks in office building elevators and lobbies, reaching professional audiences in commercial real estate environments.

New York, New York
C

Clear Channel Outdoor

Out-of-Home (OOH) Advertising

Clear Channel Outdoor is a leading global out-of-home (OOH) advertising company operating billboards, street furniture, and transit displays across multiple continents.

San Antonio, Texas
C

Cooler Screens

Digital Out-of-Home (DOOH) / Retail Media

Cooler Screens transforms retail cooler doors into interactive digital media displays, creating an in-store advertising and retail media network.

Chicago, Illinois
Gravy Analytics

Gravy Analytics

Location Intelligence & Data Analytics

Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.

Los Angeles, California
I

Intersection

Digital Out-of-Home (DOOH) Advertising

Out-of-home (OOH) advertising and smart city infrastructure company operating digital displays and Wi-Fi kiosks in urban environments.

New York, New York
O

OAAA

Out-of-Home (OOH) / Digital Out-of-Home (DOOH) Advertising

OAAA (Out of Home Advertising Association of America) is the leading trade association representing the U.S. out-of-home (OOH) advertising industry, advocating for its members and promoting OOH media growth.

Washington, District of Columbia
O

OUTFRONT Media

Out-of-Home (OOH) Advertising

OUTFRONT Media is a leading out-of-home (OOH) advertising company operating billboards, transit displays, and digital signage across major U.S. markets.

New York, New York
(8)
Adomni

Adomni

Digital Out-of-Home (DOOH) Advertising

Miami, Florida
C

Carvertise

Out-of-Home (OOH) Advertising

Carvertise is a rideshare and vehicle advertising platform that connects brands with drivers to turn their cars into mobile billboards.

Wilmington
Lyft, Inc.

Lyft, Inc.

Mobility Media / Out-of-Home Advertising / In-App Advertising

Lyft is an American ride-sharing and mobility company (founded 2012; Nasdaq: LYFT). Its advertising arm, Lyft Media, monetizes the rider journey via in-app ads, in-car tablets, on-car rooftop screens, and bikeshare station displays.

San Francisco, California
T

Tokyu Corporation

Out-of-Home (OOH) / Digital Out-of-Home Advertising

Tokyu Corporation is a major Japanese conglomerate anchored by its railway and real estate operations in the Greater Tokyo area, with growing interests in lifestyle, retail, and digital media advertising.

Shibuya, Tokyo
Tremor International

Tremor International

Rebranded

Video Advertising Technology

End-to-end video advertising platform providing programmatic solutions for publishers, advertisers, and content creators across CTV, mobile, and display.

Tel Aviv, England
Uber Technologies

Uber Technologies

AdTech / Location-Based Advertising / Mobility-as-a-Service

Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent u...

San Francisco, California, USA, California
VIOOH

VIOOH

Digital Out-of-Home (DOOH) Programmatic Advertising

London, England
W

Wrapify

Out-of-Home (OOH) Advertising / Mobile Advertising

Wrapify is a rideshare and gig-driver advertising platform that transforms personal vehicles into mobile billboards through vinyl wraps and digital campaigns.

San Diego, California
Unranked(5)
Displayce

Displayce

Programmatic DOOH Advertising

Displayce is a French programmatic DSP specialized exclusively in Digital Out-of-Home (DOOH) advertising, enabling advertisers to plan, buy, and measure outdoor digital screens programmatically across Europe. The platform connects to major DOOH operators and SSPs, offering audience-based targeting for outdoor campaigns. It is one of the leading independent DOOH-native DSPs in the European market.

Bordeaux, Nouvelle-Aquitaine
F

Face++

Computer Vision / AI Platform

Face++ is a Chinese computer vision and facial recognition technology company that provides AI-powered image analysis APIs and solutions.

Beijing
Lamar Advertising

Lamar Advertising

Out-of-Home (OOH) Advertising

One of the largest outdoor advertising companies in North America (Nasdaq: LAMR), with more than 360,000 billboard, transit and airport displays across the United States and Canada; public since 1996.

Baton Rouge, Louisiana
Ströer

Ströer

Out-of-Home & Digital Media Advertising

Ströer is Germany's largest out-of-home media company and a major digital publisher, operating over 300,000 advertising touchpoints including digital OOH screens, online portals, and performance marketing networks across Germany. It runs a full-stack digital advertising business including its own SSP, data platform, and content portals reaching tens of millions of Germans monthly. Ströer's programmatic DOOH and digital media sales make it a dominant force in the German AdTech and media landscape.

Cologne, North Rhine-Westphalia
V

Verifone

Acquired

Commerce Media / Out-of-Home Advertising / Payment Technology

Verifone — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

San Jose, California