Brandfirst

Niche Belgian agency specializing in signage and interactive brand experiences, acquired and absorbed by Deloitte Digital Belgium in 2018

Brandfirst was a Zaventem, Belgium-based agency specializing in signage, digital displays, and interactive brand experiences. The company focused on helping organizations create engaging physical and digital touchpoints, blending traditional signage with interactive technology to deliver immersive customer and employee experiences. It served clients across Belgium and the broader European market, positioning itself at the intersection of physical retail environments and digital engagement. In February 2018, Deloitte Belgium acquired Brandfirst, integrating the agency's capabilities into its Deloitte Digital practice. The acquisition was part of Deloitte's broader strategy to expand its digital customer experience and creative services offerings in the Belgian market, adding specialized expertise in experiential and environmental design to complement its existing consulting and technology services. Following the acquisition, Brandfirst was fully absorbed into Deloitte Digital Belgium and ceased to operate as a distinct brand. Its team, methodologies, and client relationships were folded into Deloitte's growing digital agency practice, which serves enterprise clients seeking integrated consulting, creative, and technology solutions. The Brandfirst brand itself did not survive as a standalone entity post-acquisition.