Verifone

Global leader in payment terminal hardware with a growing commerce media and in-transit advertising network, particularly dominant in NYC taxi and rideshare screen advertising.

Verifone, now a private company owned by Francisco Partners, is a multinational payment technology company that designs, markets, and services electronic payment solutions for merchants, financial institutions, and consumers globally. Founded in 1981, the company is best known for its point-of-sale (POS) terminals and payment processing infrastructure deployed across millions of merchant locations in over 150 countries. Its hardware and software platforms handle billions of transactions annually, making it one of the most widely deployed payment technology providers in the world. In recent years, Verifone has expanded beyond pure payment processing into commerce media and advertising technology. Through its Verifone Media network — bolstered by acquisitions such as the taxi and rideshare screen advertising company — Verifone operates one of the largest out-of-home and in-transit digital advertising networks in major urban markets. Its payment terminals in taxis, rideshares, and retail environments serve as programmatic advertising screens, enabling brands to reach consumers at the point of purchase or during transit. Verifone's AdTech relevance stems from its ability to combine transactional payment data with advertising delivery, creating a unique commerce media proposition. The company's media network spans thousands of screens across New York City taxis and other transit environments, positioning it as a significant player in the out-of-home (OOH) and point-of-sale advertising space. Francisco Partners took Verifone private in 2018, and the company continues to operate under that ownership, investing in its platform and media capabilities.