Verifone

Global leader in payment terminals with a growing retail media network built on its point-of-sale screen infrastructure

Verifone is a global payment technology company founded in 1981, best known for its ubiquitous point-of-sale (POS) terminals and payment processing infrastructure used by millions of merchants worldwide. The company provides hardware, software, and services that enable secure electronic payments across retail, hospitality, healthcare, and transportation verticals. Verifone's devices are deployed at checkout counters, fuel pumps, and kiosks in over 150 countries, making it one of the most recognized names in payment technology. In recent years, Verifone has expanded beyond pure payment processing into commerce media and advertising technology. Leveraging its massive installed base of consumer-facing screens at the point of sale, Verifone has developed platforms that enable retailers and brands to deliver targeted advertising and promotional content to shoppers at the moment of purchase. This positions Verifone at the intersection of payments and retail media, a rapidly growing segment of the AdTech ecosystem. Verifone went public in 2005 and was taken private in 2018 by Francisco Partners for approximately $3.4 billion. The company has made strategic acquisitions in the AdTech and commerce media space — including companies focused on in-store digital advertising and programmatic retail media — to build out its media network capabilities. With hundreds of millions of consumer touchpoints globally, Verifone's AdTech ambitions are grounded in unparalleled physical retail reach and first-party transaction data.