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Location-based advertising represents a critical convergence of geospatial data, audience intelligence, and programmatic marketing technology. Companies in this category solve the fundamental challenge of connecting digital advertising with real-world consumer behavior by leveraging anonymized mobile location data, foot traffic analytics, and points-of-interest information. These platforms enable advertisers and businesses to understand where consumers are, where they go, and how they move through physical spaces, translating this intelligence into targeted campaigns, site selection decisions, and competitive analysis. The category encompasses both demand-side platforms that execute localized campaigns and data infrastructure providers that aggregate, analyze, and activate location datasets for downstream applications across retail, real estate, finance, and other verticals. Location-based advertising has become increasingly important to the broader AdTech ecosystem as brands seek to bridge the gap between online and offline customer journeys. Traditional digital advertising metrics often struggle to demonstrate real-world impact, but location intelligence platforms provide attribution capabilities that connect ad exposure to actual foot traffic and consumer behavior in physical locations. This capability is particularly valuable for local and multi-location businesses, retail chains, and real estate professionals who need to measure whether marketing investments drive tangible business outcomes. Additionally, as privacy regulations tighten and third-party cookies depreciate, location data represents one of the few remaining sources of first-party behavioral signals that can be ethically activated for audience segmentation and targeting. Current dynamics in the category reflect a clear industry shift toward privacy-compliant data practices and expanded analytical capabilities. Multiple companies explicitly emphasize anonymized, privacy-safe data handling, indicating that regulatory pressure and consumer expectations have fundamentally reshaped how location data is collected and used. Beyond traditional advertising applications, the category is expanding into sophisticated analytics use cases, with companies leveraging artificial intelligence, machine learning, and geospatial imagery to provide economic insights, supply chain visibility, and predictive intelligence. This evolution suggests that location-based advertising is maturing from a narrow targeting tactic into a broader location intelligence category that serves strategic business planning, operational optimization, and data-driven decision-making across multiple enterprise functions.
Connected TV (CTV) Advertising
LG Ads Solutions is a leading global provider of digital advertising and marketing solutions, enabling advertisers to reach and engage their target audiences across multiple platforms and devices.
Social Media / Digital Advertising Technology (AdTech) / Augmented Reality
Snap Inc. is a technology and social media company best known as the parent organization of Snapchat, a camera-first multimedia messaging platform that has revolutionized visual communication and social interaction. Founded with a focus on ephemeral content and augmented reality experiences, Snap has built a powerful ecosystem centered around its innovative camera technology, engaging features like Stories, Lenses, and Filters, and a highly engaged user base predominantly composed of younger ...
Purchase Intelligence & Native Banking Advertising
Cardlytics is a financial technology company that provides targeted advertising and marketing solutions to financial institutions and brands. They leverage purchase data from bank and credit card transactions to deliver personalized offers and advertisements to consumers.
Advertising Technology / Television Advertising
Effectv is the advertising sales division of Comcast Corporation, specializing in delivering multiscreen television advertising solutions to local, regional, and national businesses across the United States. Operating as a subsidiary of Comcast Advertising, Effectv leverages Comcast's extensive cable television infrastructure and data capabilities to provide targeted advertising campaigns that reach specific audiences across traditional linear TV and digital platforms. The company serves as a...
Digital Advertising Platform
Kakao is a leading technology company in South Korea, known for its popular messaging app and diverse digital services. It operates a wide range of platforms, including messaging, social media, e-commerce, and fintech.
Mobility Advertising / Out-of-Home (OOH) Digital Advertising
Lyft Media is the advertising and media division of the ridesharing company Lyft. It offers advertising opportunities within the Lyft platform, including in-vehicle displays, mobile app integrations, and out-of-home advertising.
Social Media Advertising
Nextdoor is a hyperlocal social networking platform that connects neighbors and communities. It allows users to share information, recommendations, and updates about their local neighborhoods.
Retail Media and App-Based Advertising
Uber Ads is the advertising platform offered by Uber, the popular ride-sharing and delivery company. It allows businesses to reach Uber's large user base with targeted ads displayed within the Uber app and on Uber's website.
Location-Based Advertising / Mobile Advertising
Waze is a community-based navigation app that provides real-time traffic information and turn-by-turn directions to users. The app leverages crowdsourced data from its user base to provide accurate and up-to-date traffic information.
Advertising Technology / Search Engine / AI Platform
Baidu Inc. is China's leading internet search engine and a dominant force in the Chinese digital advertising technology ecosystem. Founded in 2000 and headquartered in Beijing, Baidu has evolved from a pure search engine into a comprehensive AI-powered technology conglomerate serving hundreds of millions of users daily. The company's core advertising platform leverages its massive search traffic to deliver targeted advertising solutions, including search ads, display advertising, video advert...
AdTech - Location-Based Advertising
Blis is a pioneering location-based advertising technology platform that specializes in precision-targeted mobile advertising through advanced geolocation data and behavioral intelligence. The company processes billions of location signals daily, transforming raw geospatial data into actionable audience segments that enable brands, agencies, and media buyers to reach consumers based on their physical movements, venue visits, and location history patterns. By combining proprietary first-party ...
Location Data & Intelligence
Factual is a leading location data and intelligence platform that provides businesses with accurate, comprehensive location-based data to drive strategic decision-making across multiple industries. The company has built its reputation on aggregating, validating, and enriching location data from diverse sources to create robust datasets encompassing points of interest, business listings, demographic information, and geospatial intelligence. Through advanced data processing algorithms and machi...
Niantic, Inc. is an American software development company best known for creating augmented reality (AR) mobile games that encourage real-world exploration and social interaction. Its flagship titles include Pokémon GO, Ingress, and Pikmin Bloom, leveraging its Lightship AR platform to blend digital content with the physical world.
Mobile Advertising Technology / Location-Based Marketing / AdTech
Verve is a specialized mobile advertising technology platform that has established itself as a leader in location-based advertising solutions and programmatic marketing capabilities. Operating at the intersection of digital advertising and real-world consumer behavior, Verve leverages sophisticated geolocation targeting technology to process location data at scale, enabling advertisers, agencies, and brands to deliver contextually relevant advertisements to mobile audiences based on their phy...
Flybits is a leading provider of experience-driven data intelligence, empowering financial institutions to deliver hyper-personalized and contextually relevant digital experiences. Their AI-powered platform helps banks understand customer needs and proactively offer tailored advice, products, and services.
AdTech / Location-Based Advertising / Mobility-as-a-Service
Uber Technologies is a global technology platform that has revolutionized urban mobility and logistics through its ride-sharing, food delivery, and freight services. Founded as a disruptor in the transportation industry, Uber has evolved into a multifaceted ecosystem serving millions of users across 70+ countries. Beyond its core mobility services, Uber has strategically positioned itself within the AdTech landscape through Uber Ads, leveraging its extensive first-party data and high-intent u...
Telecommunications with AdTech Services
AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...
Addressable TV Advertising
AT&T's Addressable Advertising is an AdTech Platform that enables targeted advertising across AT&T's various media properties and distribution channels.
Retail Media / Marketplace Advertising
Uber Eats is a food delivery service that allows customers to order meals from local restaurants and have them delivered to their doorstep. The platform connects customers with a wide range of dining options and provides a convenient way to enjoy restaurant-quality food at home.
Telecommunications with AdTech capabilities
Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across va...
Location Intelligence & Audience Data
In-Car Advertising / Connected Vehicle Commerce
Aki Technologies provides in-car advertising and commerce solutions that enable brands to reach consumers through connected vehicle interfaces. The platform integrates with automotive OEM systems to deliver contextual offers and services based on driving behavior and location.
Location-Based Advertising
Apple's mapping and location services platform integrated across iOS, macOS, and watchOS devices, offering navigation, local search, and location-based advertising opportunities.
Location Intelligence & Marketing Analytics
Arrivalist is a pioneering location analytics and intelligence platform that has transformed marketing attribution for the travel, tourism, and hospitality industries. The company addresses the fundamental challenge of measuring real-world impact from digital marketing investments by leveraging proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. This innovative approach enables tracking of actual physical visitation patterns foll...
Spatial Computing / AR Navigation
ARway is an AI-powered augmented reality navigation and indoor mapping platform that enables location-based AR experiences for various industries.
Location Intelligence & Mobile Engagement
Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...
Email Marketing and Marketing Automation
Campaigner is an established email marketing and automation platform that serves as a sophisticated solution for businesses requiring advanced marketing capabilities beyond basic email functionality. The platform specializes in delivering comprehensive marketing automation tools with particular emphasis on segmentation, personalization, and behavioral targeting. Campaigner serves a diverse clientele spanning small and medium-sized businesses to enterprise organizations across multiple vertica...
Out-of-Home Advertising / In-Car Commerce
Cargo was a rideshare advertising platform that enabled drivers to monetize their vehicles through in-car commerce and advertising experiences for passengers.
Out-of-Home (OOH) Advertising
Carvertise is a rideshare and vehicle advertising platform that connects brands with drivers to turn their cars into mobile billboards.
Out-of-Home (OOH) Advertising
Clear Channel Outdoor is a leading global out-of-home (OOH) advertising company operating billboards, street furniture, and transit displays across multiple continents.
Location Intelligence & Geospatial Analytics
Cubiq is a location intelligence platform that transforms raw geospatial data into actionable business insights for enterprises seeking to understand consumer mobility patterns and physical world behavior. The company specializes in aggregating and anonymizing location data from multiple sources, processing it through advanced machine learning algorithms to deliver comprehensive analytics on foot traffic, dwell times, visit frequency, cross-visitation patterns, and spatial movement trends. By...
Data Analytics & Market Intelligence
Environics Analytics is a Canadian marketing and analytical services company that helps organizations understand their customers and markets through data-driven insights. They specialize in segmentation, targeting, and site selection, leveraging a vast array of demographic, psychographic, and behavioral data.
Esri is a global market leader in geographic information system (GIS) software, web GIS, and geodatabase management applications. It provides a comprehensive platform for mapping, spatial analysis, and data management, serving diverse industries and organizations worldwide.
Local/Location-Based Advertising
Facebook's location-based advertising product that helps local businesses drive foot traffic and reach nearby customers through targeted mobile ads.
Digital Out-of-Home (DOOH) Advertising
Firefly is a rideshare advertising platform that transforms vehicles into mobile billboards using digital rooftop displays.
Location Intelligence & Attribution
Foursquare is a leading location technology platform that helps businesses understand and engage with their customers based on real-world behavior. It provides location data, analytics, and developer tools to power a wide range of applications, from ad targeting to urban planning.
Location-Based Advertising / Automotive AdTech
GasBuddy Ads is the advertising platform of GasBuddy, offering location-based advertising solutions targeting drivers and fuel consumers through its popular gas price tracking app and website.
Location Intelligence / Geospatial Analytics
Geoblink is a location intelligence platform that empowers businesses to make data-driven decisions about their physical locations. It provides insights into market potential, competitor analysis, and customer behavior by combining geospatial data with business data, optimizing expansion strategies and site selection.
Location Intelligence / Geospatial Analytics
Geospock is an enterprise-focused spatial big data analytics company that delivers location intelligence solutions at massive scale. The company's core platform enables organizations to ingest, process, analyze, and visualize billions of geospatial data points in real-time, addressing the growing demand for location-based insights across multiple industries. By combining distributed computing architectures with advanced spatial algorithms, Geospock provides organizations with the capability t...
Location-Based Advertising / Digital Mapping
Google's mapping platform offering navigation, local search, and location-based advertising through promoted pins, local search ads, and business listings.
Location Intelligence & Data Analytics
Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.
Location-Based Advertising and Marketing Technology
GroundTruth is a leading location-based marketing and advertising technology company. It leverages real-world consumer behavior data to help businesses reach their target audiences with relevant messages at the right time and place, driving measurable results for campaigns through its self-serve platform.
Location Intelligence and Mapping Technology
HERE Technologies is a leading global provider of location data and technology platforms, offering comprehensive mapping, navigation, and location intelligence services to enterprises and developers worldwide. Originally founded as the mapping division of Nokia, HERE has evolved into an independent location platform company that powers location-based services for automotive, transportation, logistics, and enterprise applications across diverse industries. The company maintains one of the worl...
Location Intelligence & Geospatial Analytics
Huq Industries is a location intelligence and consumer behavior analytics platform that transforms mobile location data into actionable business insights for enterprise clients. The company processes billions of anonymized location signals from mobile devices to deliver comprehensive intelligence on foot traffic patterns, visitation behaviors, demographic profiles, and offline consumer movement across physical locations. Through advanced data processing and analytics capabilities, Huq Industr...
Location-Based Advertising & Marketing Intelligence
InMarket is a leading provider of privacy-forward, real-time location intelligence and digital advertising solutions. They empower brands and agencies to understand consumer behavior and activate highly targeted campaigns across various channels, leveraging their proprietary location-based SDK network and advanced analytics.
Digital Out-of-Home (DOOH) Advertising
Intersection operates digital out-of-home (DOOH) advertising networks across urban infrastructure including transit systems, street furniture, and public spaces.
Location-Based Advertising and Data Intelligence
Family safety and location-sharing platform that has expanded into advertising through its location data and audience insights capabilities.
Marketing Technology (MarTech) - Location Analytics & Attribution
Lifesight is an enterprise-grade customer intelligence and location analytics platform that specializes in bridging the gap between digital marketing activities and real-world customer behavior. The company has developed sophisticated technology infrastructure capable of processing billions of location signals daily, combining geospatial data, location intelligence, and advanced multi-touch attribution modeling to deliver comprehensive online-to-offline (O2O) attribution capabilities. This en...
Connected TV/OTT Advertising
Local Now is a free, ad-supported streaming service offering local news, weather, and entertainment content across multiple platforms.
Location Intelligence & Mobile Attribution
Locately was a mobile advertising and analytics platform that provided location-based insights into consumer behavior. It helped brands understand real-world movements and measure the effectiveness of their mobile ad campaigns.
Location Intelligence & Geospatial Data Analytics
Location Sciences is an enterprise-focused technology platform that specializes in AI-powered location data verification, validation, and analytics. The company addresses a critical challenge faced by modern organizations: ensuring the accuracy, consistency, and reliability of geospatial data that underpins operational decision-making. Through advanced geocoding algorithms, multi-source data validation frameworks, and intelligent data enrichment capabilities, Location Sciences transforms raw,...
Location Intelligence / Data Services
LocationSmart provides cloud-based location services for enterprises, enabling real-time location intelligence for mobile devices. Their platform integrates with carrier networks to support applications like fraud prevention, emergency services, and asset tracking.
Location Intelligence & Mapping Platform
Mapbox is a provider of custom online maps for websites and applications, offering a suite of location-based services including mapping, navigation, and spatial analysis tools. It enables developers to integrate dynamic, customizable maps into their products, powering everything from ride-sharing apps to real-time logistics.
Location Intelligence & GIS Software
Mapidea is a location intelligence platform that democratizes sophisticated Geographic Information Systems (GIS) technology for enterprise organizations. The company specializes in transforming complex geospatial data into actionable strategic business insights through intuitive visualization tools and user-friendly interfaces designed specifically for non-technical business users. By bridging the gap between advanced spatial analytics and practical business applications, Mapidea enables busi...
Geospatial Intelligence/Space Technology
Maxar Technologies is a space technology company providing Earth intelligence and space infrastructure solutions, including satellite imagery and geospatial data services.
Spatial Intelligence & IoT Analytics
Meshh is a spatial analytics platform that transforms physical spaces into data-driven environments through advanced sensor technology, computer vision, and IoT integration. The company provides organizations with actionable intelligence about how people move through, interact with, and utilize physical environments, enabling data-informed decisions about space optimization, visitor experience enhancement, and operational efficiency. By capturing and analyzing metrics such as foot traffic pat...
Location Intelligence & Data Analytics
Near is a global, privacy-led data intelligence platform that curates one of the world's largest sources of intelligence on people and places. It helps businesses make better decisions by providing insights into consumer behavior, location intelligence, and market trends across various industries.
Location Intelligence / Mapping Technology
NextBillion.ai is an AI-powered mapping platform that provides custom-built, scalable, and cost-effective location intelligence solutions for enterprises. They offer a suite of APIs, SDKs, and tools for mapping, navigation, and spatial data analysis, enabling businesses to optimize operations and enhance customer experiences globally.
Social Media Advertising
Nextdoor is a hyperlocal social networking platform that connects neighbors and local businesses, offering targeted advertising solutions based on geographic proximity.
Geospatial Analytics / Location Intelligence
Orbital Insight is a geospatial analytics company that uses artificial intelligence and machine learning to analyze satellite imagery, drone footage, and other forms of geospatial data. They provide actionable insights into economic activity, supply chain disruptions, and global trends for businesses, governments, and non-governmental organizations. Their platform helps users understand and predict changes on Earth by monitoring assets, activities, and anomalies at scale.
Out-of-Home (OOH) Advertising
OUTFRONT Media is a leading out-of-home (OOH) advertising company operating billboards, transit displays, and digital signage across major U.S. markets.
Enterprise Software - Location Intelligence & Data Management
Pitney Bowes is an established global technology company specializing in location intelligence, customer information management, and commerce solutions. With a legacy spanning over a century, the company has evolved from its origins in mailing and shipping equipment to become a comprehensive provider of data-driven solutions that help businesses optimize their customer engagement, logistics operations, and e-commerce fulfillment. The company serves enterprises across multiple industries inclu...
Location Analytics & Attribution
Placed is a location-based analytics platform that specializes in measuring offline consumer behavior through mobile location data and attribution technology. The company provides brands, retailers, and advertisers with actionable insights into foot traffic patterns, store visits, and the effectiveness of digital advertising campaigns in driving real-world consumer actions. By bridging the gap between online marketing efforts and offline conversions, Placed enables businesses to understand th...
Location Intelligence & Data
PlaceIQ is a pioneer in location intelligence, transforming raw location data into actionable insights for businesses. They provide a platform that helps brands, agencies, and publishers understand consumer behavior, measure campaign effectiveness, and make data-driven decisions based on real-world movement patterns. Their technology focuses on privacy-safe data to deliver precise audience targeting and attribution.
Location Intelligence & Analytics
Placer.ai is a location analytics company that provides businesses with insights into foot traffic and consumer behavior for physical spaces. Its platform leverages anonymized mobile device data to help retailers, real estate professionals, and investors make data-driven decisions about site selection, marketing, and competitive analysis.
Planet Labs operates the world's largest fleet of Earth-imaging satellites, providing daily satellite imagery and geospatial data for commercial and government applications.
Mobile Data & Audience Targeting
Predicio is a French AdTech company specializing in privacy-compliant data activation and audience segmentation. They empower brands and agencies to leverage mobile data for highly targeted advertising campaigns, focusing on ethical data usage and performance.
Location Intelligence & Geospatial Data
Quadrant is a specialized location intelligence company that functions as a comprehensive data infrastructure provider operating at the convergence of geospatial technology, data marketplaces, and enterprise analytics. The company has built a sophisticated platform that aggregates location data from multiple sources including mobile applications, IoT devices, and third-party data providers, utilizing proprietary algorithms and blockchain-based verification systems to validate and standardize ...
Location Intelligence/Mobile Advertising
Reveal Mobile is a leading location intelligence platform that helps businesses leverage real-world consumer behavior for marketing and business insights. Their platform provides tools for audience segmentation, competitive analysis, and campaign measurement, enabling data-driven decisions.
Location Intelligence & Geospatial Data
SafeGraph is a data company that provides anonymized location data and points of interest (POI) datasets to businesses. Their data helps clients in retail, real estate, finance, and other sectors understand foot traffic patterns, analyze consumer behavior, and make informed strategic decisions. They focus on delivering high-quality, privacy-safe geospatial data for various analytical and machine learning applications.
Geospatial Intelligence / Earth Observation
Satellogic is a satellite imagery and geospatial analytics company providing high-resolution Earth observation data, not an AdTech company.
Programmatic Advertising / Demand-Side Platform (DSP)
Simpli.fi is a leading programmatic advertising platform that enables advertisers to execute localized campaigns across various digital channels. It specializes in unstructured data and provides solutions for local, national, and multi-location brands to target audiences with precision with its demand-side platform (DSP).
Location Intelligence & Geolocation Technology
Skyhook is a specialized location technology provider that delivers advanced positioning, context, and intelligence solutions to enterprises and application developers worldwide. The company has established itself as a pioneer in hybrid positioning technology, combining Wi-Fi, cellular, GPS, and IP address data to provide highly accurate location services in environments where traditional GPS signals are unreliable or unavailable. This multi-source approach enables Skyhook to deliver precise ...
Location Intelligence and Geospatial Analytics
Spatially is a location intelligence platform that empowers businesses to make data-driven decisions by analyzing real-world consumer behavior. Their platform provides insights into foot traffic patterns, demographic data, and competitive landscapes, enabling optimized site selection, marketing strategies, and operational efficiency.
Location Intelligence & Geospatial Analytics
Spectus is a location intelligence platform that specializes in delivering advanced geospatial analytics and consumer movement insights to enterprise clients. The company aggregates location data from multiple sources and transforms it into actionable business intelligence through sophisticated data processing, visualization capabilities, and predictive analytics. Spectus serves organizations across retail, commercial real estate, and investment sectors, enabling them to understand foot traff...
Location Intelligence / Navigation Software
Sygic is a GPS navigation and mapping software company that offers location-based services and travel applications, with limited direct AdTech involvement.
Tamoco is a leading location intelligence company that provides real-world data and insights to businesses. They specialize in helping clients understand consumer behavior, measure footfall, and optimize marketing strategies through privacy-compliant location data.
Location Intelligence & Geospatial Analytics for Retail/Restaurant
Tango Analytics is a specialized location intelligence and geospatial analytics platform purpose-built for the retail and restaurant industries. The company empowers multi-unit operators with sophisticated data-driven tools for critical real estate decisions, including site selection, portfolio optimization, and comprehensive market analysis. Through advanced predictive modeling, demographic data integration, and proprietary algorithms, Tango Analytics enables enterprise clients to evaluate t...
AdTech - Location-Based Mobile Advertising
Targetoo is a mobile-first programmatic advertising platform specializing in location-based targeting solutions for the digital advertising ecosystem. The company operates at the intersection of mobile advertising technology, geolocation intelligence, and real-time bidding infrastructure, enabling advertisers to deliver contextually relevant advertisements based on consumers' physical locations and behavioral patterns. Through advanced geofencing capabilities and proximity marketing technolog...
Targomo is a location intelligence company that provides powerful APIs and SDKs for spatial analysis, routing, and territory planning. They enable businesses to leverage location data to make informed decisions in sectors like retail, real estate, and logistics. Their technology helps users analyze accessibility, optimize locations, and visualize complex spatial information.
TomTom is a Dutch multinational developer of location technology and consumer electronics. It is renowned for its navigation devices, advanced mapping products, and real-time traffic information services, catering to both consumers and automotive businesses globally.
Location-Based Advertising
TomTom Advertising provides location-based advertising solutions leveraging TomTom's mapping and navigation data to enable targeted, contextual advertising campaigns.
Retail Media / On-Demand Platform Advertising
Uber's advertising division offering brands the ability to reach consumers through ads on the Uber and Uber Eats apps and delivery packaging.
Ubimo was a location intelligence and programmatic advertising platform that provided marketers with insights into consumer behavior and enabled targeted ad campaigns. It specialized in bridging the gap between online and offline data to optimize ad performance and drive real-world results.
Unacast is a leading provider of location data and insights, helping businesses understand and predict consumer behavior in the physical world. Their platform aggregates and processes vast amounts of anonymous, privacy-compliant location data to power applications in advertising, retail, real estate, and urban planning.
AR/VR Development Platform & Mobile Advertising
Unity AR refers to Unity Technologies' augmented reality development platform and tools, part of the broader Unity real-time 3D development ecosystem.
Veraset is a leading provider of privacy-safe, high-quality mobility data, offering insights into human movement patterns. Their datasets are utilized by businesses across various sectors, including urban planning, retail analytics, real estate, and financial services, to make informed decisions and understand population dynamics.
Location-Based Advertising
Waze Local is Google's location-based advertising platform that enables businesses to reach drivers through the Waze navigation app with contextual, hyperlocal ads.
Augmented Reality / Immersive Advertising Technology
Wikitude is a leading augmented reality (AR) technology provider offering SDKs and tools for creating mobile AR experiences, primarily serving developers and enterprises.
Wizaly is a marketing attribution platform that provides businesses with a unified, data-driven view of their customer journeys. It helps optimize marketing spend across all channels by accurately measuring the true impact of each investment, thereby improving overall marketing ROI.
Out-of-Home (OOH) Advertising / Mobile Advertising
Wrapify is a rideshare and gig-driver advertising platform that transforms personal vehicles into mobile billboards through vinyl wraps and digital campaigns.
X-Mode was a leading location data company that provided precise, anonymized location intelligence to businesses. Its technology, primarily an SDK integrated into mobile applications, enabled clients to understand consumer behavior, optimize advertising campaigns, and inform strategic decisions across various industries.