Location-Based Advertising

Baidu Inc. is a Chinese internet search company that plays a significant role in the digital advertising ecosystem.

Facebook Local Awareness Ads was a unique ad format built by Facebook to make advertising for local businesses easier and more effective, later renamed Facebook Reach Ads in April 2017, and has since ceased to operate under its original name.

Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world.

Cardlytics is a data-driven advertising platform that leverages visibility into roughly $5.8 trillion in annual consumer spending — drawn from nearly 215 million customers and approximately half of all card-based transactions in the U.S. — to help advertisers target, engage, and measure relevant shoppers at scale, and to deliver personalized cash-back offers based on individual spending history.

Effectv was Comcast Cable's advertising sales division, formed when Comcast Spotlight was renamed in November 2019.

Foursquare is an American geolocation technology company and data cloud platform, founded by Dennis Crowley and Naveen Selvadurai in 2009.

Kakao Corporation is one of South Korea's most influential digital ecosystem companies, operating across communication, mobility, entertainment, fintech, and commerce.

LG Ads Solutions is an advertising technology company focused on connected TV and cross-screen advertising, providing a platform for planning, activating, and measuring media across connected TVs and digital video through deterministic data and video AI.

Lyft Media is an advertising business unit of Lyft that has been built out over more than a year into a serious revenue-generating operation.

Nextdoor is a neighborhood-based social network serving over 100 million verified users, offering local news, safety alerts, neighbor recommendations, listings, and events.

Nextdoor Ads is the advertising arm of Nextdoor, a hyperlocal neighborhood network serving 110 million verified neighbors across 350,000 neighborhoods, connecting people to trusted local news, safety alerts, recommendations, and community events.

Snap Map is a feature within Snapchat that enables users to explore what friends are doing nearby, discover local happenings, and identify trending places based on community visitation data.

Blis is a pioneering location-based advertising technology platform that specializes in precision-targeted mobile advertising through advanced geolocation data and behavioral intelligence. The company processes billions of location signals daily, transforming raw geospatial data into actionable audience segments that enable brands, agencies, and media buyers to reach consumers based on their physical movements, venue visits, and location history patterns. By combining proprietary first-party ...

Clear Channel Outdoor is a leading global out-of-home (OOH) advertising company operating billboards, street furniture, and transit displays across multiple continents.

Environics Analytics is a Canadian marketing and analytical services company that helps organizations understand their customers and markets through data-driven insights. They specialize in segmentation, targeting, and site selection, leveraging a vast array of demographic, psychographic, and behavioral data.

Factual was a leading location data platform that provided accurate, comprehensive place and audience data to power mobile advertising and analytics — acquired by Foursquare in 2020.

Gravy Analytics is a leading provider of real-world consumer behavior data, offering location intelligence solutions. They help businesses understand and predict consumer behavior by analyzing where people go and what they do, enabling better marketing, advertising, and business intelligence strategies.

GroundTruth is a leading location-based marketing and advertising technology company. It leverages real-world consumer behavior data to help businesses reach their target audiences with relevant messages at the right time and place, driving measurable results for campaigns through its self-serve platform.

HERE Technologies is a global leader in location data and mapping technology, providing precise geospatial intelligence and location services to enterprises, automotive OEMs, and developers worldwide.

Huq Industries is a location intelligence and consumer behavior analytics platform that transforms mobile location data into actionable business insights for enterprise clients. The company processes billions of anonymized location signals from mobile devices to deliver comprehensive intelligence on foot traffic patterns, visitation behaviors, demographic profiles, and offline consumer movement across physical locations. Through advanced data processing and analytics capabilities, Huq Industr...

Arrivalist is a pioneering location analytics and intelligence platform that has transformed marketing attribution for the travel, tourism, and hospitality industries. The company addresses the fundamental challenge of measuring real-world impact from digital marketing investments by leveraging proprietary location verification technology to analyze billions of anonymous location signals from mobile devices. This innovative approach enables tracking of actual physical visitation patterns foll...

Bluedot is a specialized location technology platform that provides enterprise-grade geolocation and proximity detection solutions for mobile customer engagement. The company's core offering centers on highly accurate, battery-efficient location services that enable businesses to create contextual, location-triggered experiences within their mobile applications. Through SDK integration and sophisticated location intelligence tools, Bluedot empowers organizations to detect customer arrivals, c...

Email marketing automation platform providing advanced segmentation, personalization, and workflow capabilities for businesses of all sizes.

Carvertise is a rideshare and vehicle advertising platform that connects brands with drivers to turn their cars into mobile billboards.

Cubiq is a location intelligence platform that transforms raw geospatial data into actionable business insights for enterprises seeking to understand consumer mobility patterns and physical world behavior. The company specializes in aggregating and anonymizing location data from multiple sources, processing it through advanced machine learning algorithms to deliver comprehensive analytics on foot traffic, dwell times, visit frequency, cross-visitation patterns, and spatial movement trends. By...

Digital Envoy — recorded in ATDb as the acquirer/parent of one or more AdTech companies (s375 lineage backfill).

Flybits is a leading provider of experience-driven data intelligence, empowering financial institutions to deliver hyper-personalized and contextually relevant digital experiences. Their AI-powered platform helps banks understand customer needs and proactively offer tailored advice, products, and services.

GasBuddy Ads is the advertising platform of GasBuddy, leveraging location-based data from millions of fuel price app users to deliver targeted advertising to drivers and fuel consumers.

Geoblink is a location intelligence platform that empowers businesses to make data-driven decisions about their physical locations. It provides insights into market potential, competitor analysis, and customer behavior by combining geospatial data with business data, optimizing expansion strategies and site selection.

Aki Technologies provides in-car advertising and commerce solutions that enable brands to reach consumers through connected vehicle interfaces. The platform integrates with automotive OEM systems to deliver contextual offers and services based on driving behavior and location.

AT&T Inc. is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and media assets to offer a range of advertising-related products and services. As the former parent company of the Xandr advertising platform, AT&T has deep expertise in data-driven, targeted advertising solutions. Xandr, which was recently acquired by Microsoft, provided AT&T with a sophisticated programmatic advertising exchange and advanced audience targeting capabilities. Addit...

AT&T's addressable advertising division delivers targeted TV advertising solutions across linear and streaming platforms using household-level data.

Firefly is a rideshare advertising platform that transforms vehicles into mobile billboards using digital rooftop displays.

Uber Eats is a leading online food ordering and delivery platform operated by Uber Technologies, connecting consumers with local restaurants through its mobile app and website.

Verizon Communications is a major player in the AdTech ecosystem, leveraging its extensive telecommunications infrastructure and vast customer base to offer a range of digital advertising products and services. As a parent company, Verizon's key role in AdTech lies in its ownership of platforms such as Verizon Media, which includes prominent brands like Yahoo and AOL. These platforms provide a vast inventory of digital advertising space, enabling advertisers to reach a wide audience across va...

Apple Maps is Apple's proprietary mapping and navigation platform, deeply integrated across Apple devices and increasingly relevant to location-based advertising and business discovery.

Esri is a global market leader in geographic information system (GIS) software, web GIS, and geodatabase management applications. It provides a comprehensive platform for mapping, spatial analysis, and data management, serving diverse industries and organizations worldwide.

Geospock is an enterprise-focused spatial big data analytics company that delivers location intelligence solutions at massive scale. The company's core platform enables organizations to ingest, process, analyze, and visualize billions of geospatial data points in real-time, addressing the growing demand for location-based insights across multiple industries. By combining distributed computing architectures with advanced spatial algorithms, Geospock provides organizations with the capability t...

Google's web-based mapping service providing navigation, location search, real-time traffic data, and local business information with integrated advertising capabilities.

Mapbox is a provider of custom online maps for websites and applications, offering a suite of location-based services including mapping, navigation, and spatial analysis tools. It enables developers to integrate dynamic, customizable maps into their products, powering everything from ride-sharing apps to real-time logistics.

Maxar Technologies was a leading space technology and Earth intelligence company providing satellite imagery, geospatial data, and space infrastructure solutions to government and commercial customers worldwide.

NextBillion.ai is an AI-powered mapping platform that provides custom-built, scalable, and cost-effective location intelligence solutions for enterprises. They offer a suite of APIs, SDKs, and tools for mapping, navigation, and spatial data analysis, enabling businesses to optimize operations and enhance customer experiences globally.

Nextdoor's advertising platform connecting local businesses and national brands to hyper-local, verified neighborhood communities across the US and beyond.

Orbital Insight was a geospatial analytics company that used satellite imagery and AI to provide location intelligence insights for various industries before being acquired by Unacast in 2023.