Environics Analytics
Environics Analytics provides the most comprehensive and accurate consumer insights and location intelligence for the Canadian market, enabling organizations to make data-driven decisions about customer targeting, site selection, and market strategy through proprietary segmentation systems and extensive data integration.
Last updated Feb 8, 2026
- Industry
- Data Analytics & Market Intelligence
- Business Model
- Data & Analytics Services
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- Undisclosed
- API Available
- Limited
Market Position
Leading provider of Canadian consumer insights and geodemographic segmentation
Overview
Environics Analytics is a leading Canadian marketing and analytical services company that specializes in providing data-driven insights to help organizations understand their customers, markets, and communities. Founded in 2000, the company combines demographic, psychographic, behavioral, and geographic data to create sophisticated consumer segmentation systems and location intelligence solutions. Their flagship PRIZM segmentation system divides Canadian households into distinct lifestyle types, enabling precise targeting and marketing strategies. The company operates at the intersection of data analytics, market research, and marketing technology, serving clients across retail, financial services, real estate, healthcare, and government sectors. Environics Analytics leverages extensive Canadian data sources including census data, consumer surveys, and proprietary research to deliver solutions for customer profiling, site selection, trade area analysis, and media planning. While not a traditional AdTech platform provider, they function as a critical data and analytics infrastructure provider that enables more effective advertising and marketing campaigns through audience insights and segmentation.
Products & Features
PRIZM
Canada's leading geodemographic segmentation system that classifies neighborhoods into lifestyle types based on demographics, psychographics, and consumer behavior
Social Values
Psychographic segmentation system measuring Canadian attitudes, values, and motivations to understand consumer mindsets and decision-making
WealthScapes
Comprehensive database of household net worth, assets, and financial behaviors across Canada
DemoStats
Demographic data and projections covering population, households, income, and other key statistics
RetailScape
Retail location intelligence and trade area analysis tool for site selection and market planning
Spotlight
Web-based mapping and analytics platform for visualizing and analyzing market data
Key Features
Geodemographic segmentationPsychographic profilingLocation intelligence and site selectionTrade area analysisCustomer profiling and targetingMarket potential analysisMedia planning and optimizationCustom data integrationInteractive mapping and visualizationHousehold-level data modeling
Use Cases
Retail site selection and expansion planningCustomer acquisition targetingMarket segmentation and profilingMedia planning and audience targetingDirect marketing campaign optimizationReal estate development and investment analysisBranch and service location planning for financial institutionsHealthcare facility planning and service deliveryGovernment program planning and service allocationCompetitive market analysis
Customer Segments
Retail chainsFinancial services institutionsReal estate developersAdvertising agenciesMedia companiesHealthcare organizationsGovernment agenciesTelecommunications providersAutomotive companiesQuick-service restaurants