Esri

Global market leader in GIS software with estimated 40%+ market share

Esri is not an AdTech company. It is the global market leader in geographic information system (GIS) software, location intelligence, and mapping technology. Founded in 1969, Esri develops ArcGIS, the world's most powerful mapping and spatial analytics platform used by organizations worldwide for geographic data visualization, analysis, and management. The company serves government agencies, utilities, telecommunications, natural resources, transportation, and numerous other sectors that require spatial data analysis and location-based decision-making capabilities. While Esri's technology can be leveraged for location-based advertising and geo-targeting applications, the company itself does not operate in the advertising technology ecosystem. Its core business focuses on providing enterprise GIS software, cloud-based mapping services, and spatial analytics tools for industries such as urban planning, environmental management, public safety, defense, and infrastructure management. Esri's platform enables organizations to create maps, perform spatial analysis, manage geographic data, and share location intelligence across their operations.