Provided high-quality, privacy-safe anonymized location data and POI datasets to help businesses understand physical world behavior and make data-driven decisions about consumer movement patterns.
Last updated Feb 8, 2026
Former leading provider of POI and foot traffic data before shutdown
SafeGraph is a geospatial data company that provides anonymized location data, points of interest (POI) information, and foot traffic analytics to businesses across multiple industries. Founded in 2016, the company built one of the most comprehensive datasets of physical places and movement patterns, serving clients in retail, real estate, finance, marketing, and urban planning sectors. SafeGraph's data products enable businesses to understand consumer behavior, analyze foot traffic patterns, conduct site selection analysis, and power location-based intelligence applications. While SafeGraph operates adjacent to the AdTech ecosystem rather than being a pure AdTech company, its location data has been widely used for advertising targeting, measurement, and attribution. The company positioned itself as a privacy-forward data provider, emphasizing data quality and transparency. However, SafeGraph ceased operations in 2024 after facing regulatory scrutiny and privacy concerns related to its data collection practices. The company's assets and technology were acquired, marking the end of SafeGraph as an independent entity.
Comprehensive POI dataset with detailed information about physical locations including business names, categories, addresses, and operating hours
Foot traffic data showing visit patterns, dwell times, and visitor demographics for physical locations
Building footprints and polygon data for accurate geospatial analysis
Aggregated consumer spending data linked to location visits