SafeGraph
DefunctProvided high-quality, privacy-safe anonymized location data and POI datasets to help businesses understand physical world behavior and make data-driven decisions about consumer movement patterns.
Last updated Feb 8, 2026
- Industry
- Location Intelligence & Geospatial Data
- Business Model
- Data-as-a-Service
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $45M
- API Available
- Yes
Market Position
Former leading provider of POI and foot traffic data before shutdown
Overview
SafeGraph is a geospatial data company that provides anonymized location data, points of interest (POI) information, and foot traffic analytics to businesses across multiple industries. Founded in 2016, the company built one of the most comprehensive datasets of physical places and movement patterns, serving clients in retail, real estate, finance, marketing, and urban planning sectors. SafeGraph's data products enable businesses to understand consumer behavior, analyze foot traffic patterns, conduct site selection analysis, and power location-based intelligence applications. While SafeGraph operates adjacent to the AdTech ecosystem rather than being a pure AdTech company, its location data has been widely used for advertising targeting, measurement, and attribution. The company positioned itself as a privacy-forward data provider, emphasizing data quality and transparency. However, SafeGraph ceased operations in 2024 after facing regulatory scrutiny and privacy concerns related to its data collection practices. The company's assets and technology were acquired, marking the end of SafeGraph as an independent entity.
Products & Features
Places
Comprehensive POI dataset with detailed information about physical locations including business names, categories, addresses, and operating hours
Patterns
Foot traffic data showing visit patterns, dwell times, and visitor demographics for physical locations
Geometry
Building footprints and polygon data for accurate geospatial analysis
Spend
Aggregated consumer spending data linked to location visits
Key Features
Anonymized location data from mobile devicesPOI database with millions of places worldwideFoot traffic analytics and visit patternsDemographic insights for location visitorsHistorical and real-time data availabilityGeospatial polygon data for precise location mapping
Use Cases
Retail site selection and competitive analysisReal estate investment and market analysisAdvertising campaign measurement and attributionUrban planning and transportation analysisFinancial analysis and investment researchConsumer behavior researchSupply chain optimizationMarket sizing and opportunity assessment
Customer Segments
Retailers and restaurant chainsReal estate investors and developersHedge funds and financial institutionsMarketing and advertising agenciesUrban planners and government agenciesConsumer packaged goods companiesData scientists and researchers