Auren Hoffman

Auren Hoffman is one of the most influential figures at the intersection of data infrastructure and advertising technology, best known as the founder and longtime CEO of LiveRamp, the identity resolution and data connectivity platform that became foundational to modern programmatic advertising. Under his leadership, LiveRamp grew from a small data onboarding company into a publicly traded enterprise (NYSE: RAMP) that powers identity resolution for hundreds of major brands and publishers, enabling the people-based marketing revolution that reshaped how advertisers connect offline and online data. His work at LiveRamp helped establish data onboarding and identity resolution as core pillars of the AdTech stack. Hoffman is currently CEO of SafeGraph, a geospatial data company that aggregates anonymized location and places data used by advertisers, researchers, and enterprises to understand consumer behavior and foot traffic patterns. SafeGraph has become a significant data provider in the location intelligence space, serving clients across retail, real estate, and advertising. Beyond his operational roles, Hoffman is an active angel investor and startup advisor, having backed dozens of companies across data, SaaS, and media. A prolific writer and speaker, Hoffman publishes extensively on topics including data strategy, identity, talent, and the future of the internet economy. He hosts the World of DaaS podcast, focused on data-as-a-service businesses, and is widely followed in the AdTech and data communities for his contrarian and analytical takes on industry trends. His combination of operator credibility, intellectual output, and investment activity makes him one of the most well-rounded voices in the data and AdTech ecosystem.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026