CEO at SafeGraph
As the founder of LiveRamp and current CEO of SafeGraph, Hoffman has had an outsized impact on data infrastructure in AdTech and continues to be a thought leader on the data economy underpinning programmatic advertising.
Last updated May 7, 2026 by jonholm
Auren Hoffman is the founder and CEO of SafeGraph, a data company providing geospatial and location data widely used in AdTech for audience targeting and measurement. He is also a prolific writer and podcaster on data, identity, and the data economy, with significant influence in AdTech data circles. Previously he founded LiveRamp, a cornerstone of AdTech identity infrastructure.