Placed

Pioneer in offline attribution and location-based ad measurement, integrated into Foursquare's location intelligence platform

Placed was a Seattle-based location analytics and attribution company that pioneered the measurement of how digital advertising campaigns drove consumers to physical retail locations. Founded in 2011, Placed built one of the largest opt-in consumer panels for location data, enabling advertisers and retailers to understand the offline impact of their online and mobile ad spend. Its core product, Placed Attribution, became an industry-standard tool for connecting ad exposure to real-world store visits across channels including display, video, social, and out-of-home advertising. Placed was acquired by Snap Inc. in 2017, where it continued to operate as an independent measurement platform serving clients beyond just Snapchat advertisers. This independence was a key part of its value proposition, as it provided third-party credibility to its attribution metrics. In May 2019, Snap divested Placed to Foursquare, the location intelligence company that had just raised $150 million in new funding. The acquisition represented a strategic combination of Foursquare's vast location data assets with Placed's established attribution methodology and advertiser relationships. Following the Foursquare acquisition, Placed's technology and capabilities were integrated into Foursquare's broader location intelligence and measurement portfolio. The Placed brand was ultimately absorbed into Foursquare's suite of products, with its attribution capabilities becoming a core component of Foursquare's advertising measurement offerings. Placed's legacy lives on in the location-based attribution tools that Foursquare continues to offer to advertisers, agencies, and media companies seeking to quantify the real-world ROI of their advertising investments.