Placed
Acquired by Snap Inc.Bridges the gap between digital advertising and offline conversions by measuring how online marketing campaigns drive real-world store visits and foot traffic through mobile location data.
Last updated Feb 8, 2026
- Industry
- Location Analytics & Attribution
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 51-200
- Funding
- $60M
- Parent Company
- Snap Inc.
- API Available
- Limited
Market Position
Pioneer in mobile location-based attribution and foot traffic measurement before acquisition by Snap Inc.
Overview
Placed was a location-based measurement and attribution platform that pioneered the use of mobile location data to measure offline consumer behavior and foot traffic. The company specialized in connecting digital advertising campaigns to real-world store visits, providing brands and advertisers with insights into how online marketing efforts drove in-store conversions. Placed built a panel of mobile users who opted in to share their location data, which the company then used to analyze foot traffic patterns, measure ad effectiveness, and provide attribution for digital campaigns. Placed played a significant role in the AdTech ecosystem by addressing one of advertising's most challenging problems: measuring the impact of digital ads on physical store visits. The company's technology enabled advertisers to understand cross-channel customer journeys and optimize their marketing spend based on actual foot traffic results. Placed was acquired by Snap Inc. in 2017 for a reported $200 million, and its technology was integrated into Snap's advertising platform to enhance location-based ad measurement capabilities for Snapchat advertisers.
Products & Features
Placed Insights
Location-based analytics platform providing foot traffic measurement and consumer behavior insights
Attribution Platform
Measures the effectiveness of digital advertising campaigns in driving physical store visits
Audience Insights
Provides demographic and behavioral data about consumers visiting specific locations
Key Features
Mobile location data collection and analysisFoot traffic measurement and attributionCross-channel campaign measurementStore visit attributionCompetitive foot traffic analysisAudience segmentation based on location behaviorReal-world conversion tracking
Use Cases
Measuring digital ad campaign effectiveness on store visitsAnalyzing foot traffic patterns for retail locationsCompetitive store visit analysisAudience targeting based on location behaviorCross-channel marketing attributionReal estate site selection and analysisCampaign optimization based on offline conversions
Customer Segments
Brands and advertisersRetailersAdvertising agenciesQuick-service restaurants (QSR)Consumer packaged goods (CPG) companiesAutomotive brandsReal estate companies