Placed

Placed is a location-based analytics platform that specializes in measuring offline consumer behavior through mobile location data and attribution technology. The company provides brands, retailers, and advertisers with actionable insights into foot traffic patterns, store visits, and the effectiveness of digital advertising campaigns in driving real-world consumer actions. By bridging the gap between online marketing efforts and offline conversions, Placed enables businesses to understand the complete customer journey and optimize their marketing spend accordingly. The platform leverages sophisticated location intelligence technology, combining GPS data, Wi-Fi signals, and beacon technology to accurately track and analyze consumer movement patterns. Placed's analytics solutions help clients answer critical questions about their target audiences, including where they shop, how often they visit specific locations, and which marketing channels most effectively drive in-store visits. The company serves a diverse range of industries including retail, quick-service restaurants, automotive, entertainment, and consumer packaged goods, providing them with measurement and attribution capabilities that were previously difficult to quantify in the offline world.