Snap Inc.
Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 18, 2026
AI-drafted from public sources92 sources cited
At a glance
- Employees
- 5001-10000
- Funding
- ~$4.9B (pre-IPO funding)
- Revenue
- $4B–$5B annually
- Stock
- SNAP
About
Leading social advertising platform for Gen Z and Millennial audiences, differentiated by AR-first ad formats and camera technology
Snap Inc. is an American technology company that believes the camera presents the greatest opportunity to improve how people live and communicate, contributing to human progress by empowering people to express themselves and connect with the world. Over 750 million people use Snapchat monthly, giving advertisers access to a large audience through short-form video and augmented reality (AR) experiences. The Ads Product team uses creativity, research, insights, and operational excellence to build products and experiences that innovate and improve the performance of Snap's advertising platform, driving value for customers. To support advertiser measurement needs, Snap employs Marketing Science specialists who lead learning-agenda strategies, experimental design, causal analytics, and ads efficacy solution prototyping for top advertisers. Source 1: snap.com — Director, Corporate & Brand Communications - Snap Careers Source 2: slash.com — SNAPCHAT ADS Charge? What It Means - Slash Source 3: builtinnyc.com — Snap Inc. - Marketing Science Lead, North America
Business model
Advertising Platform
Target market
Enterprise, Mid-Market, SMB
What they offer
Snap Ads
Full-screen vertical video ads that appear between Stories and content, supporting swipe-up calls to action
Collection Ads
Shoppable ad format featuring a hero image or video with a row of tappable product tiles
Dynamic Ads
Automated, personalized ads generated from a product catalog for retargeting and prospecting
AR Lenses (Sponsored)
Branded augmented reality experiences that users can interact with and share, driving deep engagement
Filters
Branded overlays tied to location or context, enabling geo-targeted brand exposure
Snap Ads Manager
Self-serve platform for campaign creation, audience targeting, budgeting, and performance measurement
Snap Audience Network
Extends Snap ad inventory to third-party apps and publishers
Lens Studio
Developer tool enabling brands and creators to build custom AR Lenses
Spotlight
Short-form video content feed similar to TikTok, with advertising opportunities
Snap Map
Location-based feature with advertising and local discovery capabilities
Spectacles
AR-enabled smart glasses hardware product for immersive augmented reality experiences
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes