Factual enables advertising technology through data & analytics
Factual established itself as a premier location data provider before being acquired by Foursquare in 2020. The company was recognized for its data quality, global coverage, and sophisticated validation methodologies. Its acquisition by Foursquare created one of the largest independent location technology platforms, combining complementary datasets and capabilities.
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Factual is a leading location data and intelligence platform that provides businesses with accurate, comprehensive location-based data to drive strategic decision-making across multiple industries. The company has built its reputation on aggregating, validating, and enriching location data from diverse sources to create robust datasets encompassing points of interest, business listings, demographic information, and geospatial intelligence. Through advanced data processing algorithms and machine learning techniques, Factual enables organizations to enhance their applications, improve targeting capabilities, and gain deeper insights into consumer behavior patterns. The platform serves a wide range of industries including advertising technology, retail, financial services, real estate, and mobile application development. Factual's data infrastructure supports critical use cases such as location-based advertising, store localization, fraud detection, market analysis, and customer segmentation. With its API-driven approach, the company provides seamless integration capabilities that allow clients to incorporate high-quality location data directly into their existing systems and workflows. Factual's commitment to data accuracy, freshness, and scalability has positioned it as a trusted partner for enterprises seeking to leverage location data as a competitive advantage in an increasingly mobile and location-aware digital landscape.
Basic information available
Market Position
Classified as B in Data & Analytics space. This indicates emerging player status.
Last updated: 11/14/2025