Factual

Leading location data provider acquired by Foursquare in 2020

Factual was a leading location data and intelligence platform that provided businesses with accurate, comprehensive location-based data to drive strategic decision-making across multiple industries. The company specialized in aggregating, validating, and enriching location data from diverse sources to create robust datasets encompassing points of interest, business listings, demographic information, and geospatial intelligence. Factual's technology was widely used in advertising technology, enabling precise location-based targeting, attribution, and audience segmentation for marketers and advertisers. In 2020, Factual was acquired by Foursquare, merging two major players in the location intelligence space. The acquisition created one of the world's largest independent location technology and data cloud platforms. Prior to the acquisition, Factual had established itself as a critical data provider for the AdTech ecosystem, serving major brands, agencies, and technology platforms with location data APIs and datasets that powered mobile advertising, retail analytics, and business intelligence applications.