Precisely

A leading enterprise data integrity platform, competing with major players in data quality, governance, and location intelligence with a broad portfolio built through strategic acquisitions.

Precisely is a leading enterprise software company focused on data integrity — ensuring that data is accurate, consistent, and contextually enriched across the entire data lifecycle. The company offers a comprehensive suite of solutions spanning data quality, data governance, data enrichment, location intelligence, and data integration. Precisely serves thousands of organizations globally, helping them manage critical data challenges such as address verification, geocoding, data standardization, and regulatory compliance. Its platform is widely used across industries including financial services, insurance, retail, telecommunications, and government. Precisely was formed through a series of strategic acquisitions and mergers, most notably the combination of Syncsort and Pitney Bowes Software in 2019, followed by acquisitions of companies like Winshuttle, Precisely (formerly known as MapInfo), and others. This consolidation has given the company a broad and deep product portfolio that spans legacy data integration tools, modern cloud-native data quality platforms, and geospatial analytics. The company is backed by private equity and has grown significantly through M&A activity. In the AdTech and broader data ecosystem, Precisely plays a significant role as a data enrichment and data quality provider. Advertisers, agencies, and data-driven marketers rely on Precisely's address verification, demographic enrichment, and location intelligence capabilities to improve audience targeting, customer data accuracy, and campaign effectiveness. Its data enrichment datasets — including consumer demographics, firmographics, and points-of-interest data — are used to enhance customer profiles and power more precise marketing decisions.