MuleSoft

Leader in integration platform as a service (iPaaS) and API management, operating as a key subsidiary within Salesforce's enterprise software portfolio

MuleSoft is an integration platform provider that enables organizations to connect applications, data, and devices through its flagship Anypoint Platform. The company pioneered the concept of an application network, allowing enterprises to unlock data across legacy systems, SaaS applications, and APIs through reusable integration assets. While MuleSoft operates as a subsidiary of Salesforce following its $6.5 billion acquisition in May 2018, it continues to function as a distinct brand and product line within Salesforce's ecosystem. MuleSoft's Anypoint Platform serves as a unified integration platform that combines API management, integration, and automation capabilities. The platform enables organizations to design, build, and manage APIs and integrations at scale, supporting digital transformation initiatives across industries. Though not strictly an AdTech company, MuleSoft plays a critical role in the advertising technology ecosystem by enabling data integration between marketing platforms, customer data platforms (CDPs), advertising systems, and analytics tools. As part of Salesforce, MuleSoft maintains its own product roadmap and go-to-market strategy while benefiting from deeper integration with Salesforce's Customer 360 platform. The company continues to serve enterprise customers across financial services, healthcare, retail, telecommunications, and other sectors, maintaining its position as a leader in the integration platform as a service (iPaaS) market.