Sapient

One of the largest digital transformation consultancies globally, operating as a key pillar within Publicis Groupe's digital services portfolio

Sapient, now operating primarily as Publicis Sapient, is a digital transformation partner that helps established organizations get to their future, digitally-enabled state, both in the way they work and the way they serve their customers. Founded in 1991, Sapient built its reputation on delivering large-scale digital and technology projects for Fortune 500 companies across financial services, retail, energy, and government sectors. The company combines strategy, technology, and creative capabilities to drive business transformation at scale. In the AdTech and marketing technology space, Sapient operates through its SapientRazorfish and Publicis Sapient brands, offering data-driven marketing, programmatic advertising strategy, customer data platforms, and digital experience design. The firm helps brands navigate complex martech and adtech ecosystems, integrating platforms like Adobe, Salesforce, and Google Marketing Platform to create unified customer experiences. Its consulting-led approach differentiates it from pure-play technology vendors. Acquired by Publicis Groupe in 2015 for approximately $3.7 billion, Sapient became a cornerstone of Publicis's digital transformation ambitions. Within the Publicis ecosystem, it works alongside agencies like Leo Burnett, Saatchi & Saatchi, and data firm Epsilon to offer end-to-end marketing and technology services. Publicis Sapient employs tens of thousands of professionals globally and is considered one of the largest digital transformation consultancies in the world.